Dave Fleet

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Why Facebook’s Community Pages Could Give Brands Headaches

Dave Fleet

Her opening question went something like: “What the heck are Community Pages on Facebook, and why is there one for my company?&#. Community Pages 101. Facebook’s Community Pages are an initiative from Facebook to create “the best collection of shared knowledge&# on a wide variety topics.

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Not your grandparents’ social: The ongoing evolution of social media

Dave Fleet

When social media first came on the scene it represented a dramatic shift from one-way communication to two-way communication online. Suddenly people were connected to each other in seemingly intimate ways and early adopters found a sense of community amongst fellow adoptees.

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Weekly Reads: Facebook, Marketing Trends and Social Media’s Effect on Stereotypes

Dave Fleet

Also: interactive marketing trends and how social media may break down gender stereotypes. Forrester: Actual Interactive Marketer Predictions For 2011. Marketing will blend promotion and content. Interactive marketing predictions. Let me know about your favourite pieces from the last week in the comments below.

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Not your grandparents’ social: The ongoing evolution of social media

Dave Fleet

When social media first came on the scene it represented a dramatic shift from one-way communication to two-way communication online. Suddenly people were connected to each other in seemingly intimate ways and early adopters found a sense of community amongst fellow adoptees.

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Time To Evolve How We Target Social Media?

Dave Fleet

There are more Facebook accounts for Canadians aged 25-34 (according to Facebook’s ad creation tool ) than there are Canadians in that age group. We need to reach our target market in the place they inhabit. Let’s face it, most B2C clients are going to target people somewhere in the 18-55 age group.

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Sysomos Acquired By Marketwire

Dave Fleet

Note: CNW Group is a 76design client. Audience – a sales- and marketing-focused tool to help measure ROI and optimize marketing and community engagement. Jive Software. January 2010. February 2010. April 2010. April 2010. Scout Labs. Lithium Technologies.

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Do Facebook Fans Really “Like” You?

Dave Fleet

Is a fan of your marketing really worth anything? Are some people just enjoying your marketing efforts? If people like something because they just like the marketing, that puts them much higher up the CRM cycle, so you then have the task of moving them further along the funnel over time.

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