Mindjumpers

NOVEMBER 17, 2014

The platform’s special news feed algorithm enables companies to target a community based on the information people share on their profiles. ?The Instead focusing on creating an ongoing dialogue with the community has repeatedly proven more profitable. ?. How to structure glocal communication on Social Media.

Advertising 230

Advertising Facebook How To Guidelines 230

Mindjumpers

APRIL 26, 2013

Brands need to “think as a media company” and improve their editorial skills in order to create shareworthy stories that are valuable for the community members. Define a list of topics or themes that you can create conversations about based on your brands values, beliefs and target group. Create Conversational Touch Points.

Company 212

Company Overview Conversation Communities 212

Mindjumpers

AUGUST 31, 2012

It’s a human need to create an identity in order to feel community belonging and gain self-esteem. People base their self-esteem on how the community sees them, which means that the community helps drive our identity. Having a Community Means Having a Brand: Listen to Feedback! Bring value to your users.

Communities 232

Communities Loyalty Apple Buy 232

Mindjumpers

FEBRUARY 6, 2013

It is a matter of brands understanding the true values and dynamics of a community. Values you can only benefit from if you understand your target group and fulfil their demands and expectations – despite the social network. Measuring responsiveness.

Statistics 227

Statistics Analysis Groups Groups 227

Mindjumpers

JUNE 25, 2012

This can also be part of spreading your message to friends of fans, which is of course the aim in order to expand your target group with preferred consumers. Good community management increases sales. After four weeks of exposure, the test group had a purchase incident of 2.12 percent incidence in the control group.

Report 277

Report comScore Marketing Groups 277

Mindjumpers

JULY 11, 2012

Know your target group. How to Actively Use Facebook Post Insights to Improve Your Community Management. When you use photos, always make them authentic. We react when we see pictures of people, but we distance ourselves from stock photos because they are associated with advertising and spam. Timeline for Pages Features Summed Up.

Engagement 273

Engagement Facebook How To Upcoming 273

Mindjumpers

JANUARY 3, 2012

According to recent data shared by Facebook, there are over 900 million objects that people interact with like groups, events and community pages. An average user is connected to 80 communities and pages while 30 billion pieces of content get shared each month (blog posts, notes, photo albums etc).

Social Media 250

Social Media Brands Blogger Influencer 250

Mindjumpers

APRIL 19, 2013

Whether it is through Twitter, Pinterest or Facebook – the individual has become its own broadcaster, with the ability to build his or her own communities or engage in existing. Easily, people can connect with likeminded and establish communities based on shared understandings. Understand your audience. Local content.

Content 147

Content Authentication Communities Collaboration 147

Mindjumpers

FEBRUARY 22, 2012

Tweet With social media, we have the ability to listen to our target group and get insights like never before. With the ability to listen and gaining insights also comes the ability to improve, which in the end means that brands can become more appealing to their target group and sell more products adapted to consumer needs.

Project 223

Project Applications Groups Groups 223

Mindjumpers

NOVEMBER 20, 2012

This week, Group M Next shared a report called “Gaining an Edge: The Brand Impact of Facebook’s EdgeRank Algorithm Change” where Group M Next Predictive Insights team, together with the GroupM–owned social media and community activation agency M80, share results from an analysis, conducted across the Facebook pages of 25 brands.

Brands 244

Brands Social Graph Report Groups 244

Mindjumpers

JULY 25, 2012

Tweet We often post about the importance of finding the right conversational touch points in order to engage your target group in conversations based on your values and beliefs. How to Actively Use Facebook Post Insights to Improve Your Community Management. Similar Posts: 5 Useful Facebook Updates To Notice.

Facebook 267

Facebook How To Metrics Social Media Management 267

Mindjumpers

JULY 2, 2013

Pheed was launched October 2012 and was founded by a group of friends from the technology and entertainment community in Silicon Valley, California. I have been looking into upcoming social platforms and came across Pheed, which for a while has created some buzz on the web and have been announced the breakout social media star of 2013.

Social Media 266

Social Media Upcoming Platform Feed 266

Mindjumpers

JULY 27, 2010

The word ‘tribe’ itself connotes strong in-group ties, stable group belonging and group longevity (born an Apache die an Apache, once a Coca-Cola fan always a Coca-Cola fan). We need to take a closer look at social connectivity and group belonging from the perspective of the individual.

Engagement 198

Engagement Policies Groups Groups 198

Mindjumpers

SEPTEMBER 22, 2010

Posted by Sara Hansson Sep 22nd, 2010 Tweet As part of people’s digital identity, we join communities and groups that are relevant to us and to our interests. In particular when it triggers our feelings – love, aggression or maybe compassion. It’s easier than ever to share your feelings with your friends.

Social Media 208

Social Media CSR Policies Disqus 208

Mindjumpers

SEPTEMBER 19, 2011

Therefore, each relation to a customer or user can be of value to the business depending on what kind of contributions the user gives to the community, the scope of conversations or quality of conversations. An important part of social media is about building valuable and sustainable relations.

ROI 264

ROI Social Media How To Campaign 264

Mindjumpers

AUGUST 3, 2012

Such platforms as Yammer, Chatter and Jive certainly look and feel similar to Facebook – with a news feed, groups, friends and status updates. These sophisticated algorithms suggest articles, files and experts based on the user’s position, connections, group memberships and resources they’ve previously accessed.

Social Enterprise 209

Social Enterprise Yammer Jive Crowdsourcing 209

Mindjumpers

OCTOBER 7, 2010

New Groups Now, we are actually going to have a kind of “Facebook within Facebook”. It has been made possible to create a group, invite friends to join and share updates, photos, videos, links, events etc. Within the group, it is also possible to make use of the feature “multi-chat”. Here, we will introduce each of them.

Platform 185

Platform Facebook Applications Notification 185

Mindjumpers

FEBRUARY 2, 2011

Tuki is now Production Manager, Marlene is Community Assistant and Anders is Account & Project Assistant. She holds a BA in Marketing and Management Communication from Aarhus School of Business – Aarhus University and plans to continue with her studies in the fall 2011. Loa Tejmers Research and Analyst Assistant.

Nielsen 231

Nielsen Project Study Engineering 231

Mindjumpers

NOVEMBER 22, 2012

Every week, we blog about how to optimize your brand’s social media presence, which tools to use and what the newest updates on the major social networks mean to your brand’s way of engaging with your target group. The Community Managers (CM). The corner stones of community management. 3: Understand your target group.

Communities 274

Communities Groups Groups Social Networking 274

Mindjumpers

NOVEMBER 2, 2012

Facebook saw a series of different support groups and pages popping up and quickly gaining huge numbers of members and likes. A local activation of their brand relevant to a specific group of their users. Photos of the storm and of people preparing for the potential flooding and electricity fallouts.

Social Media 266

Social Media Groups Groups Google 266

Mindjumpers

MAY 4, 2011

The article discusses advertising costs, and starts out by explaining how it costs his employee 6 cents to run a demographic profiling on Facebook (result: 80 people out of 600 million) and target this group with specific ads. Creating a video that can sit on your Facebook landing page, requires thinking, planning, insights and a strategy.

Social Media 258

Social Media Cost Resources Advertising 258

Mindjumpers

JUNE 8, 2011

E.g. it’s almost a safe bet that events like the #Oscars or #SXSW will have a large group of people following the hashtag before, during and after the given event. It’s good to give something back – and this will also make the community recognize and value your brand in a much more positive way.

Social Media 218

Social Media Netvibes Tips Delicious 218

Mindjumpers

DECEMBER 28, 2010

Here is what you can learn from the company to achieve a more engaging and growing community. High heals have stepped on runways, the new collections have been featured on famous models and the exclusive group of high fashion characters have been catched on front-row. Read Full Post ». Read Full Post ». Read Full Post ».

Social Media 218

Social Media Fashion Technorati Campaign 218

Mindjumpers

JULY 8, 2010

2,500 people have registered directly from the site where the movie is shown and they reached a target group who is hard to get attention from; young metropolitans. I also think that Radiotjänst does a nice work creating a community of people who share the thought of being a hero and contribute to democracy just by paying for your TV license.

Flash Mob 183

Flash Mob Film Campaign Disqus 183

Mindjumpers

DECEMBER 28, 2011

Tweet Community Managers are the voice of the brand, but their role varies across companies. There are no set list of rules or guidelines which can a make a successful community, but all successful communities have a common ingredient – a good Community Manager. Engage your community. Does this confuse you?

Communities 203

Communities FAQ ROI Guidelines 203

Mindjumpers

DECEMBER 8, 2011

One of the most efficient and subtle ways of marketing your brand on LinkedIn is to work with LinkedIn Groups. LinkedIn has two types of groups, which can be classified as External and Owned Groups. Groups on LinkedIn are the communities of like-minded people where they discuss their topics of interest.

Groups 234

Groups Groups LinkedIn How To 234

Mindjumpers

DECEMBER 3, 2010

However, in trying to answering it, one can find a lot of value for his business and “target groups” in this integrated social media and cross-channel marketing age. It’s a simple question but when looking at it, you’ll quickly discover it is all but easy, depends on many factors and requires a good deal of psychological insights.

Content 213

Content Social Bookmarking Press Release Research 213

Mindjumpers

SEPTEMBER 9, 2010

Value your employees by inviting them to participate in building your online brand, together, as a group of real people, all firmly trying to achieve a common goal. Customers change, the needs of communities change, technology changes, social media changes, everything changes and is dynamic. Look at it as an incentive, a reward even.

Policies 186

Policies Education Social Media Marketing 186

Mindjumpers

DECEMBER 9, 2015

Indians today are looking for a more personalized social networking platform where they can communicate with different groups of people. Top brands such as PepsiCo and Bharti Airtel have integrated regional languages into their digital campaigns, resulting in more than 150% engagement compared to identical English posts.

Social Media 100

Social Media Trends Mobile Social Networking 100

Mindjumpers

AUGUST 2, 2012

Today, we will give you yet another update on the explosive Facebook developments relevant to Page Admins controlling brand communities on Facebook. Know your target groups – and aim directly at them! In all areas of communication and marketing, knowing your audience and receivers is crucial to be successful.

Content 256

Content Facebook Groups Groups 256

Mindjumpers

DECEMBER 7, 2012

I recently came across an article on Digiday discussing how 5 dumb brand posts on Facebook received huge community engagement despite the fact that the updates were… well, dumb. But looking at the universe created on the Facebook page, the brand community is made almost entirely out of announcements of this kind.

Content 233

Content Groups Groups Apple 233

Mindjumpers

MARCH 27, 2013

In this post, I present 3 key points to include when creating content for social media to ensure that your content will make sense for your community and your brand strategy. Define a list of topics or themes that you can create conversation about based on your values, beliefs and target group. Without any connection to your brand.

Content 264

Content Patterns Communities Upcoming 264

Mindjumpers

APRIL 11, 2014

More than ever before brands must continuously find creative and innovative ways to connect with their target group. Creating relevant and valuable content acts as a doorway that will initiate conversation and keep your target group interested. Create an editorial calendar. Measure to readjust. Three Tips For Branding on Pinterest.

Products 229

Products Tips Banking Content 229

Mindjumpers

AUGUST 9, 2012

It takes a thorough knowledge of your target group as well as your own brand identity to create a trustworthy social brand identity. At Mindjumpers, we spent a lot of time on constantly optimising and developing our own take on community management. Time to get personal.

Social Media 235

Social Media Loyalty Airlines Marketing 235

Mindjumpers

MARCH 7, 2012

But still, many companies have a hard time to know what content they should share with their community on social media platforms such as Facebook. “Do With this blog post, I’ll try to give you some tips on how you can work with editorial planning to strengthen the identity of your community, to create and plan content and to monitor feedback.

Facebook 231

Facebook Marketing Communities Conversation 231

Mindjumpers

OCTOBER 4, 2012

Consumers are major fans of market research communities and after Facebook, a research community is the second most preferred platform – consumers want their feedback to have an impact. See the full SlideShare report here: Social Media around the World 2012 by InSites Consulting.

Social Media 239

Social Media Collaboration Report Instagram 239

Mindjumpers

APRIL 25, 2012

Gushcloud is a platform where brands are helped to actively mobilize their target groups across the various social media channels with just a few easy clicks. Transparency of Community. It’s an open, transparent and growing community of influencers that brands can tap into.” Gushcloud is more than a social media marketing tool.

Mobile 259

Mobile Social Media Marketing Applications 259