Josh S Peters

JANUARY 15, 2013

You walk by one group and they are talking about organic cleaning supplies, so you move on, the next group is talking about some Japanese film you’ve never heard of but anime turn you off, and then you hear the word Whiskey. We humans look for keywords that interest us in our social feeds. Our brains work on keywords.

SEO 166

SEO Engineering Film Sites 166

Josh S Peters

NOVEMBER 18, 2010

Certainly following a large group and hoping they will follow you will create a temporary surge of traffic, but that traffic will not sustain itself. Likewise, if you see a Twitter account that has followed all manner of users, seemingly without checking on them, then what does that say about how they approach the concept of community?

Twitter 189

Twitter Communities Social Networking Groups 189

Josh S Peters

JULY 22, 2009

Horny Toad not only has some amazingly soft clothes, but they have a social media presence that is helping create and maintain a community of loyal fans around them under both the Horny Toad and Nau activewear brands. The second is a slightly larger company called Keen. Second is TWEET!

Social Media 100

Social Media Lijit eBook Retail 100

Josh S Peters

FEBRUARY 5, 2013

Check out Forums, wikis, groups, blogs, etc. If the content is good and your community is active you should be able to get your content ranking for the kind of terms used by your customers when they’re searching. Don’t just say “everyone talk” and then sit back. Participate. Don’t use paid as s crutch.

Strategy 186

Strategy Wiki Sysomos Widget 186

Josh S Peters

NOVEMBER 23, 2009

With FaceBook you will want to befriend your fans on your profile (if done for your personal business & not a corporate one) and when you add them create a group that is just for your fans so you can easily look at just their updates and interact with your fans. Join these conversations and add value to the communities.

Campaign 105

Campaign Social Media Radian6 Disqus 105

Josh S Peters

OCTOBER 20, 2009

Right now the camps seem to be polarized and split into two very outspoken groups. Building your reputation and community while strengthening your brand over time. The Einstein quote is one of my favorites and I use it often speaking to groups about social media’s value. It’s getting to be rather annoying actually.

ROI 161

ROI Social Media Metrics Loyalty 161

Josh S Peters

AUGUST 17, 2009

Find relevant groups and start talking to those people. If you can be a valued, informative person in these groups then you will be able to build trust as more and more people interact with you. When you give to the community they will give back. Information relating to your products that people want to share.

Brands 148

Brands Widget Disqus Lijit 148