Janet Fouts

DECEMBER 30, 2014

Prefer to spend more on socially responsible companies and say a company’s commitment to the community influences their decision to work there. This data is based on surveys, but in my experience working with millennials they are a diverse group and generalizations don’t always fit. They’re social. Tweet this.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Janet Fouts

APRIL 18, 2012

Sometimes because they think they’ll put up a page and their fan base will flock to the site, dynamically post content on their own and discuss it with their peers, all without much effort from the community manager (if there is one). This just doesn’t happen unless you’ve got a vibrant community and are expanding it to Facebook.

Engagement 141

Engagement Facebook Case Study Focus Group 141

Janet Fouts

FEBRUARY 25, 2013

Twitter chats (AKA Tweet Chats) are simply a group discussion that takes place on Twitter. Sometimes the questions are selected in advance by a moderator, who poses 3 or 4 questions to the group or to the guest being interviewed. Be a part of the community, engage people and move the conversation forward. Why a Tweet Chat?

Twitter 141

Twitter Hashtag Influencer Compete 141

Janet Fouts

AUGUST 30, 2015

Switching between users allows only one person to be seen at once in the broadcast, so you lose some of the responses from others in the group. This is a terriffic way to get real engagement and conversation with a large group. This platform builds community super quickly. It’s still in beta and changing as we speak.

Embedding 70

Embedding Hosting Notification Groups 70

Janet Fouts

FEBRUARY 17, 2011

According to Altimeter Group’s Jeremiah Owyang , social CRM will give businesses a way to really focus on listening to what their customers want and still have time to do business.

Social CRM 127

Social CRM Lithium Collaboration Small Business 127

Janet Fouts

DECEMBER 12, 2014

But you can’t tell us it’s all about community and engagement and then stick it to us on organic reach! A virtual focus group for product development? OK, so we should pay for ads anyway right? Many argue that it’s ridiculous to expect to get a free ride on any online service and I support that. On the surface, yes.

Engagement 143

Engagement Brands Facebook Journal 143

Janet Fouts

AUGUST 14, 2017

” Not OK in our communities, on our streets, and not OK on social media. Hateful responses may be used to recruit others who are on the sidelines to come forth and add to the hate groups’ power. In order to say that, we have to look into our own hearts too. Are we guilty of helping this hate storm grow?

Social Media 118

Social Media Conversation Report Meeting 118

Janet Fouts

SEPTEMBER 5, 2014

You have to understand one of the best and least understood features of Google+ and that’s the “Circles” Circles allow you to segment your friends on Google+ into groups similar to lists on Facebook. Ah, but within the Google+ circles and communities there are some great discussions going on and you’re missing out.

Google 175

Google Hashtag Journal Forums 175

Janet Fouts

DECEMBER 14, 2010

The one thing I learned about social media this year is something I’ve been learning for several years, it just gets more crystallized with each passing day: Social media is about conversation, engagement and community. Community matters. Social Media Marketing is about business. Jason Sutherland. Chrystal Bougon. Melanie Notkin.

Social Media 146

Social Media ROI Syndication System 146