Dave Fleet

APRIL 12, 2011

Even if you do manage to convince people of the need to communicate, the time it takes to do the convincing often means that you miss the boat on getting your response out there in time for people to see it. Companies can improve the effectiveness of their acknowledgements by explaining the nature and cause of the issue.

Social CRM 379

Social CRM Cost Microsoft Issues 379

Dave Fleet

SEPTEMBER 13, 2010

Of course, the odds are that a page’s Facebook fans comprise all three groups (and more). However, knowing that breakdown still matters – that’s where the community manager and the type of activities undertaken to drive new fan acquisition comes in. What do you think?

Facebook 321

Facebook Buy Report Products 321

Dave Fleet

AUGUST 6, 2013

Images of Al-Assad at official meetings, visiting school kids and at a wounded person’s hospital bedside are clearly intended to humanize the president, as are the numerous images of Al-Assad’s wife in a photo op at a community group. Image from SyrianPresidency Instagram account.

Social Media 170

Social Media Instagram Trends Meeting 170

Dave Fleet

AUGUST 12, 2010

All groups have opinions, regulations and people to answer to. In crisis communications exercises in journalism school, we were taught to share only important and straight to the point facts with the public. This guest post was written by Lauren Fernandez, Agency Community Manager for Radian6. Let’s discuss.

Radian6 283

Radian6 Exercises Journal Social Media 283

Dave Fleet

FEBRUARY 7, 2011

Following-up on my presentation on 20 social media trends for business in 2011, here are a few diverse predictions from an equally diverse group of interactive marketers: Ad prices increase. Forrester: Actual Interactive Marketer Predictions For 2011. Marketing will blend promotion and content. Targeting gets even bigger.

Trends 258

Trends Facebook Sports Blogosphere 258

Dave Fleet

NOVEMBER 22, 2010

Identify problems early – by monitoring what people are saying online, you can identify many issues in niche groups before they escalate to a broader audience. Social media outposts don’t come with a built-in, ready-to-go audience – you need to build your community over time. Nowadays, the rifle can work.

CPM 413

CPM Comparison Diagrams Sentiment 413

Dave Fleet

MAY 25, 2010

Social media lets you identify, create and tap into communities of like-minded people. That way you can foster and continue to engage your community over the long-term, with the benefit of increased loyalty, further conversions and improved perceptions of your brand. However, this doesn’t happen organically overnight.

Campaign 417

Campaign Social Media Marketing Loyalty 417

Dave Fleet

JANUARY 27, 2011

I grouped the trends into five themes: Silo-busting. Trend #12: Community management. Communication accelerates. Some are almost guaranteed; others may amount to momentary blips. Some ideas come from my head; others were curated by my colleagues Steve Rubel and David Armano. Trend #1: Integration. Maturation of social media.

Trends 417

Trends Social Media Curation Reputation 417