Trending Sources

Content vs. Community: How Online Publishers Can Nurture Both

mashable.com

As publishers continue to rely on the outside social web to foster their communities, they often witness dire consequences. Sites have experienced a dramatic decrease in core metrics and a dispersion of their most passionate community members. Today, the comment section provides a tool to build community engagement around a publisher. socialmedia longtailseo communities

Paywall for News.com and Online Community Social Media

Laurel Papworth

The FutureOfMedia Discussion site The New Fourth Estate is Social Media The Function of News in Community Commercialization of Human Stories De-Commercialization of Human Stories Problem Journalism vs Solution Journalism Product vs Process Journalism What is a Newspaper’s Product Anyway? The Function of News in Community. And by community I don’t mean articles with comments.

Create a World-Class Online Community for Your Business

mashable.com

Edwards and Telligent CTO Rob Howard are releasing a white paper today that delineates what these standard-setting communities of the future will look like. According to their research, here are nine steps businesses must take in order to make their online communities world-class. 1. the article in full to learn more about building world-class communities. Have an account?

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What to Look For When Hiring a Community Manager

mashable.com

Commonly referred to as the “Community Manager,&# these brand ambassadors are a company’s direct link to its customers, owning the critical responsibility to grow, shape and respond to online conversations happening around that brand. Do You Need A Community Manager? Determining whether your brand needs a community manager comes down to efficiencies, trust and skill.

Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

On top of that, let’s add all of the other social networks out there including Linkedin, Foursquare, Myspace, Friendster, Tumblr, YouTube and the list goes on. to increase visibility in the online community. These updates can keep your brand fresh in the minds of your community members and will also make them feel like they’re part of your extended corporate family. Foursquare!

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

Your strategies must employ content creation, community management, local/maps optimization, among others. “travel,” or “jewelry”). Here are 99 ways, from giveaways to community building to media connections to offering discounts and so much more. Community Management. What Does a Community Manager Do? And I did. Do an audit to find out.

5 Tips for Great Content Curation

mashable.com

That means you should consider posting short bursts on Tumblr , images on Pinterest , video on YouTube , and community conversations on Facebook. Sharing info and giving proper credit where it’s due is also huge in the blogging community. Travel Lists. foursquare. People Recommended Mashable Staff More people. Trending Stories. Like Tweet. Like Tweet. Like Tweet.

5 Proven Strategies for B2B Social Media Marketing

mashable.com

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. The team focused on creating communities for NYC professionals, which resulted in a @RegusNYC Twitter feed and a Facebook Page. In many instances, these audiences self-identify online as interested in specific topics, themes, products and/or services and congregate in groups, message boards or communities. For a niche community, that’s a feat.

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Four Challenges Facing Location-Based Services | Spin Sucks

Spin Sucks

Despite the incessant buzz in the marketing industry surrounding Foursquare and Facebook Places , I see four major challenges facing location-based services. While few, if any, cases of “Foursquare burglary” have surfaced thus far, I think this is a valid point. Secondly, your point about badge exhaustion is one of my many gripes with Foursquare. Not likely, but possible.

Should You Outsource Your Social Media Efforts?

mashable.com

At the same time, we want to make sure that we’re building a thriving community, engaging customers and broadening awareness of our products,&# says Trisha Layton, marketing coordinator at PROBAR. Have an account? According to a recent MerchantCircle survey of 8,500 small businesses across the U.S., Can effective social media drive your business growth? How do you measure ROI?

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5 Proven Strategies for B2B Social Media Marketing

mashable.com

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. The team focused on creating communities for NYC professionals, which resulted in a @RegusNYC Twitter feed and a Facebook Page. In many instances, these audiences self-identify online as interested in specific topics, themes, products and/or services and congregate in groups, message boards or communities. For a niche community, that’s a feat. link].

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What to Consider When Building an In-House Social Media Team

mashable.com

Even our own community manager at Mashable Mashable , Vadim Lavrusik , advocates hiring evangelists. Stats are crucial in not only measuring performance or ROI, but also in understanding your community and what they respond to, what works for them,&# says Lavrusik. “At Dell we send interested employees back to school: Social Media social media and Communities University,&# says Bridge. Cheers, Sheldon, community manager for Sysomos ( [link] ) Meghan Peters Very well said! Foursquare Now Lets Business Owners O. More Than 20,000 Foursquare Users Hav.

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What the Future Holds for B2B Social Media Marketing

mashable.com

B2C and B2B companies were just as likely to be monitoring user reviews (B2B: 49%, B2C: 51%) and manage a community dedicated to customers (B2B: 49%, B2C: 51%). She says that PayPal simply can’t know all of the potential APIs and feature requests its developer community wants and needs in order for them to build applications and products on its platform. Foursquare Now Lets Business Owners O. More Than 20,000 Foursquare Users Hav. View More » Entertainment "Travel + Leisure" Arrives on the iPad Facebook and Electronic Arts Sign Soc. Learn more.

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Making Data Relevant: The New Metrics for Social Marketing

mashable.com

aggregate sentiment, conversation heatmaps), Metrics to spot influencers in a community (e.g. Crowd Behavior Businesses have tried to artificially stimulate a conversation by meddling in their own communities or creating artificial hype. link] Why Webcasts Are Perfect for Tapping Into Emerging Markets | iuvo Shopper & Community Newspaper News [.] Have an account? link] [.]

Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

To avoid the long hold times for a customer agent please consider using our self-service options on United.com or calling back later if you’re not traveling in the next 72 hours. Over the last several years we’ve gamified checking in ( Foursquare ), eating and drinking ( Foodspotting ), investing in human beings ( Empire Avenue ), and many other categories. Listen here ). Oh my!

CSR 34

Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

To avoid the long hold times for a customer agent please consider using our self-service options on United.com or calling back later if you’re not traveling in the next 72 hours. Over the last several years we’ve gamified checking in ( Foursquare ), eating and drinking ( Foodspotting ), investing in human beings ( Empire Avenue ), and many other categories. Listen here ). Oh my!

CSR 34

How publishers curate the world of content

emediavitals.com

Blog Publishers integrate new Foursquare features Article SB Nation: Turning fan bases into media brands eMedia Vitals Life Beyond Print.™ For instance, the New York Daily New s uses the LOUD3R platform to integrate outside content into sections about pets and travel. The travel section pulls in relevant travel deals in addition to news content. Copy Foursquare. eMedia Vitals Vital Answers eMedia Jobs Blog How GEO scales international content to local markets Blog NewsTilt lesson: Know thy audience Blog A ‘niche within a niche’: Behavioral targeting.

Evri 21

I'm Behind

Spin Sucks

You offered up a great conundrum that is sparking good discussion and will help the community here assess their own issues with managing all that’s expected of us. Don’t get dropped. Don’t get dropped&# ). So my apologies, but I’ll be back at it tomorrow! Do you like this post? Subscribe to Spin Sucks If you like this post, why not share it! Leave a comment! disagree!

Get the Most Out of Twitter Hashtags

mashable.com

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media MARKETING Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS OpenX Rackspace Hosting ConVerdge Communities About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Social Media Mashable on Facebook Join Us! When something starts trending, What the Trend?

5 Essential Spreadsheets for Social Media Analytics

mashable.com

Travel Lists. foursquare. With more than 20 million unique monthly visitors, Mashable has one of the most engaged online news communities. Top Stories Photo & Video Galleries Top Lists Trending Topics Twitter YouTube Facebook iPhone Google Video More Topics. People Recommended Mashable Staff More people. Jobs Join Mashable on Google+ Welcome to Mashable! World Featured in US & World Videos Featured: Grammys YouTube Google+. Trending Stories. Apple: Access to Contacts Will Require Explicit Permission. 9. What I Really Do: The Best Examples of the Job-Themed Meme. “).

First Look: Starbucks Digital Network Is Here

mashable.com

“The vision,&# he says, “is for Starbucks Digital Network to be a digital version of the community cork board that’s in all of our stores.&# SDN Content, Channels and Partners We’ve known for some time that SDN would offer unfettered access to The Wall Street Journal , The New York Times and USA Today , but that’s just scratching the surface. My Neighborhood: Starbucks is adamant about creating a localized experience to connect customers with the community around the store. The New York Times has opened up access to its Reader 2.0 Duran Goodyear.

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HOW TO: Activate Your Brand's Super Influencers

mashable.com

These “super influencers&# drive an even higher share of conversion — on average influencing 30% or more of all conversions on marketers’ sites just by recommending a brand’s products, content, or promotions to their online communities. Foursquare Founders Strike a Pose in. Non-Profit Creates Foursquare Venues. Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! These key influencers are more than just fans — they’re brand ambassadors. Be creative, and have fun.

What the Future Holds for B2B Social Media Marketing

mashable.com

B2C and B2B companies were just as likely to be monitoring user reviews (B2B: 49%, B2C: 51%) and manage a community dedicated to customers (B2B: 49%, B2C: 51%). She says that PayPal simply can’t know all of the potential APIs and feature requests its developer community wants and needs in order for them to build applications and products on its platform. Foursquare Introduces Super Duper Swa. Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Learn more. million followers).

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Top 10 Reputation Tracking Tools Worth Paying For

mashable.com

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Social Media News Twitter Facebook Foursquare YouTube MySpace Google Microsoft Humor & Culture Now Trending : HOW TO: Optimize Your Social Media Marketing Strategy December 29, 2008 Dan Schawbel View Comments Top 10 Reputation Tracking Tools Worth Paying For email share email share Do you like this story? Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Social Media Mashable on Facebook Join Us! You might want all three. thanks!

3 Tips for Maximizing Engagement With Facebook Likes and Shares

mashable.com

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Social Media News Twitter Facebook Foursquare YouTube MySpace Google Microsoft Humor & Culture Now Trending : Windows Phone 7 Now Available in the U.S. Most people associate authentication with registration or log-in, but the process can be woven into a variety of social activities, from sharing to community features, creating far more opportunities for any site to make that connection. November 8, 2010 David A. David A. Let’s drill into the specifics to illustrate. iOS 4.2

How to Steal the Next Billion Dollar Website Idea: A Case Study

Viper Chill

In the article Diggy was referring to over last night’s Khao Pad Gai, an ex-employee reveals how they fine-tuned their process in deciding which startups to clone, “We tried cloning Airbnb, but it didn’t work because it’s so brand and community focused. On the 15th of January 2008 the domain name Groupon.com went live for the first time. Disdus, an Indonesian daily deals site.

Women in Blogging: 125 Fearless Female Bloggers

Kikolani

Debbie is a life long learner, interested in health, social media, marketing, technlogy, travel, and faith. Her blog, Kommein , covers blogging, business, community management, social media, and more. Farnoosh is a blogger, yogini, world traveler, engineer, and all around a beautiful person inside and out. And it’s no surprise they notice. Little List Analysis. Enjoy!

“Reclaim Blogging”: Why I’m giving up Twitter and Facebook

gapingvoid.com

Instead or writing about something that’s ACTUALLY important to them, they’re telling al their zillions of Foursquare friends what food trucks they just visited. much easier for ordinary people: Twitter, Facebook, Foursquare etc. Twitter, Facebook, Foursquare et al… it’s not my content. What an amazing journey its been since then.] Self-sufficiency.

Why Curation Is Just as Important as Creation [OPINION]

mashable.com

Travel Lists. foursquare. With more than 20 million unique monthly visitors, Mashable has one of the most engaged online news communities. Top Stories Photo & Video Galleries Top Lists Trending Topics Twitter YouTube Facebook iPhone Google Video More Topics. People Recommended Mashable Staff More people. Jobs Try Our New Social News App Welcome to Mashable! Trending Stories.

A Brief History Of Social Media

socialmediarockstar.com

BBSes had social discussions on message boards, community-contributed file downloads, and online games. The Well was a Bay Area BBS that evolved into an ISP and web community. Digg gives people a constant, community-filtered stream of potent & engaging content. Perhaps not in overall size (although Foursquare is creeping up), but in popularity. With Foursquare bringing the social media gaming genre into a real-life scenario and adding to its popularity boom, it seems like only a matter of time until their network surpasses BrightKite. Great stuff! thanks!

Content Is No Longer King: Curation Is King

www.businessinsider.com

Login With Facebook | Login With Twitter | Login | Register Jobs Home SAI Wire Clusterstock Money Game War Room Travel Latest Video Hive Tape Questions Blackboard Online Mobile Gadgets Media Startups Road Warriors Most Commented Digital 100 Silicon Alley 100 Hive Tape Questions Hot » Currency | Economy | Gadgets | Hedge Funds | Mobile | Wall Street. Today, the world has changed. Kaboom!

The 39 Social Media Tools I’ll Use Today

www.convinceandconvert.com

Extremely handy while traveling, I also highly recommend Nutshell for casual social media users. Gowalla For presence-based status updates, I use Gowalla. I’ve tried Foursquare , too. Katie Morse Community Manager @misskatiemo [link] [link] Katie Morse Jason – great post! Twitter Tweetdeck I use Tweetdeck for serious twitter sessions. Smart. implement bit.ly Nifty.

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Facebook Graph Search: Why Investors Shouldn’t Worry

Mindjumpers

If you need tips on e.g. a travel destination, Mexican restaurant or music inspiration, your search results will be based on your friends’ likes and check-ins. The fact that you can now look up who of your nearby friends you share interests with, also makes Graph Search a competitor to Google+’ recently launched Communities feature. Continuous Google war. Facebook stocks falling.

Yet Another SXSW Post (And, No, I Don't Know If You Should Go Next.

Almost Savvy

This applies to conferences, travel, everyday running around town. Throw Foursquare and Gowalla check-ins into the picture and the internet is little more than a stream of “I’m here,&# “Cool, now I’m over there,&# “Hey, did you hear that Bill will be there soon?&# Add over 20,000 SXSW Interactive attendees to the mix and things get crazy in a hurry.

Why Social Media Isn't Dying

Spin Sucks

It’s just the pipeline through which age-old stories currently travel from storyteller to follower. Jelena Woehr is community coordinator for Associated Content by Yahoo! , but she has adopted the unofficial title of Self-Proclaimed VP of Snack Foods and Beast Snuggling at Arment Dietrich. What Would Juvenal Tweet? Last week, Patrick Reyes asked “ Is Social Media Dying ?” Who cares?

Social Media From A to Z: A Glossary

Pamorama

Atom : Web feeds are used by the blogging community to share recent entries’ headlines, full text, and even attached multimedia files. Crowdsourcing : A combination of the words crowd and outsourcing, it refers to asking a question via social media and collecting answers from your various communities and users. But never fear! An example of this is the Twitter API. site (e.g.

Facebook Places: Location Sharing Goes Mainstream | Spin Sucks

Spin Sucks

Facebook announced the launch of Facebook Places, its long-awaited solution for location sharing, a space that’s been driven by upstarts Foursquare and Gowalla. The second important aspect of yesterday’s announcement was the participation of Foursquare, Gowalla, and Yelp. While most of the focus has been on the threat to Foursquare, it seems the greater threat would be to Yelp.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Extremely handy while traveling, I also highly recommend Nutshell for casual social media users. Gowalla For presence-based status updates, I use Gowalla. I’ve tried Foursquare , too. Katie Morse Community Manager @misskatiemo [link] [link] Katie Morse Jason – great post! Katie Morse Community Manager @misskatiemo [link] [link] Adeline Tay RT @mycrowdca: RT @Heynoon – The 39 Social Media Tools I'll Use Today [link] [link] Marc Dooley Thanks for putting this together. Twitter Tweetdeck I use Tweetdeck for serious twitter sessions. Smart. Nifty.

Social Media Training Programs | Spin Sucks

Spin Sucks

Since that first meeting, she’s gone out on her own to start Fetch Plus and now travels the world as she splits her time between the U.S. Consider creating a community team that includes one person from legal, HR, communications, marketing, sales, customer service, and the executive team. 4. Designate a community manager to lead that community team. Sorry.

Mayor of Concord hyperlocal Blog

Koka Sexton

It was really an impulsive decision but I stuck with it so far and I am beginning to reap the rewards of managing a local blog for the community. The Twitter profile is used to share news from the area and I post my blog and some of y local travels on the micro-blog. wasn’t sure how it was going to turn out. setup a Twitter account almost immediately when I started the blog.