What’s Your Score? How Klout and PeerIndex Affect Social Engagement
Idaconcpts
JULY 10, 2012
So, given the growing importance of social media, it makes sense that companies are now measuring the relative importance, or influence, of the people using the networks. Klout and PeerIndex, the two major players in measuring social influence, have only been around for a few years but have already made a mark on digital engagement.
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