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The all new Foursquare

Sherrilynne Starkie

Foursquare has been around for a few years and has always been a bit of location-based fun. The social network boasts a community of 20 million users, but never really seemed to go mainstream. But that’s set to change with yesterday’s relaunch of the ‘All new Foursquare ‘ Image via CrunchBase.

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Approaching Strangers Through Foursquare

Ari Herzog

Using GPS chips embedded in your smartphone and latitude/longitude addresses, it is fairly easy for me to log into an app such as Foursquare , Loopt , or Google Latitude and (if your privacy settings allow me to) see who is proximate to my location. This privacy intrusion is why I deleted my Foursquare account two years ago.

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Open Community Case Study – American Library Association

SocialFish

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. Return on Attitude.

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Open Community Case Study – Empowering the Periphery

SocialFish

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. Return on Attitude.

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Mashable Summit and Foursquare Dennis Crowley

Laurel Papworth

Foursquare announces new World Cup partnership with CNN. Foursquare cofounder Dennis Crowley on live at the moment. AJ Bombers sold 30% more burgers through a Foursquare special. This is not a post on Foursquare – what it is etc, – but some of the discussions in the live stream have revealed nuggets.

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VenueSeen: New Monitoring Tool Brings Customers and Brands Closer Together

Mindjumpers

Yet, brands are still trying to grasp exactly how to best reach their customers and community on the go. VenueSeen , a new monitoring tool, can potentially bring brands with a physical location, like coffee shops or shopping destinations, closer to their community. Interact instantly with fans and potential customers.

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Big data: seeing the forest and the trees

Sherrilynne Starkie

Big data matters to you as humans and a community and as a marketer,” Young told the audience of senior marketing strategists. With Foursquare, a user could look to find people who are close by, like a woman in a nearby bar for instance. Luckily, this data integration feature has now been disabled by Foursquare.

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