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Retailers and the rising trend of sustainability: what marketers need to know

Sprout Social

And while the retail industry has weathered significant change lately, sustainability is one trend that just keeps rising. Worn Wear uses Instagram to not only raise awareness of upcycling clothes but to share the personal meaning behind the clothes consumers bring in for repair and the impact recycling has on the community.

Retail 102
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How to Cut Costs with Your Own Support Community

Techipedia: Tamar Weinberg

Maintaining traditional channels like phone, email and live chat support are a must—but a solid support community can cut that burden drastically, saving you time and money. But good communities are more than support channels. An effective support community relies on members to generate much of the support. It’s Worked Before.

Cost 135
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10 Inspiring Examples of Amazing Brand Communities

Social Media Strategies Summit

Building a brand community isn’t about improving vanity metrics like engagement and follower count. According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. So how has the company managed to build an engaged brand community ? Image source. million members today.

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Five Easy Ways to Move Your Store Online

Pixlee

Running an online store requires an entirely different approach than a traditional brick and mortar retailer. Focus More on Community-Driven Content. Aligned with the first point, community-driven content (often known as user-generated content) is paramount to good user experience. But digital engagement is critical.

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Can CMOs Master The Customer Experience For Hispanic Shoppers?

Buzz Marketing for Technology

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. As Walgreens CMO Graham Atkinson stated so profoundly at the Forrester Customer Experience Forum East in New York City last month: “Omni-channel is an experience strategy, not a fulfillment strategy.” According to the U.S.

Mobile 225
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5 Strategies to Increase Consumer Retention Rates in 2020

Pixlee

Securing repeat customers and fostering customer loyalty have proven to be difficult challenges in the age of a recession, retail closures, and ever-shifting consumer sentiment towards brands. The fact remains, retaining customers is core to creating a sustainable and thriving community-driven brand. Leverage RPA to Engage Customers .

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How to bring the in-store experience online with social: An interview with Philz Coffee

Sprout Social

Those hundred thousand online coffee-lovers are reflective of close to 60 stores in over 50 communities. “If Even if operations are different now, there’s still valuable insight to gain in order to build the kind of community and understanding that informs strategy. There’s no feedback forum more honest than social media.

How To 106