Hootsuite

JUNE 28, 2023

In an era when you can watch 700 review videos for a product on YouTube, we still turn to people we consider experts — friends, family, or niche communities — for purchasing advice. Create your own dark social community Brand-run private communities take time and effort to manage but when done right, can provide huge ROI.

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HootSuite URL Analytics Forums 120

Sprout Social

MARCH 30, 2021

What should the next season of our podcast focus on? a Melbourne, Australia-based boutique consultancy, relies on Sprout’s Listening solution to deliver exceptional insights and results for their clients’ strategies. These days, social media is (or should be) a major part of any customer care strategy. haarper. , LCMCHealth ?

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Questions Data Focus Group Analysis 123

Sprout Social

JUNE 23, 2021

The sharp, brand-defining edges of inspired ideas are often worn down in focus groups as innovation teams strive for mass relatability at the expense of deeper relevance with their desired audience. Looking for real-life, listening use cases across industries to inspire your own listening strategy?

Social Media 94

Social Media Focus Group Aggregator Research 94

Pixlee

SEPTEMBER 8, 2020

One of the best ways to generate authentic UGC is through influencer marketing For marketers who want to collect and share more diverse content, pursuing relationships with influencers who represent and engage with a wide range of communities, backgrounds, and voices is a great place to start. Create a Genuine Brand Community.

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Campaign UGC Marketing Authentication 77

Pam Moore

OCTOBER 20, 2020

We do this through a combination of methods that may include online research, surveys, social media network insights, focus groups, interviews and the list goes on. What is an audience first marketing strategy. Tips to conduct focus groups on little or not budget. Today I am not holding back. Supporting Resources

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Research Template Templates Training 78

Sprout Social

JULY 6, 2022

Data points that could impact your pricing, sales strategy, product development and, of course, marketing. You probably collect survey data from your customers, monitor product reviews and conduct focus groups. It’s easy to let one viral Tweet drive the direction of your strategy, but you have to think of posts as data points.

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Social Media Sentiment Survey Marketing 115

Sprout Social

DECEMBER 5, 2022

Let’s talk through what some of those look like, and how to approach them to make the right decisions for your social strategy. Booktok , for example, has become a flourishing online community. And connecting with your audience goes further than making sales—it builds community, which can save you advertising bucks in the future.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Pixlee

MAY 2, 2019

Glossier has built their entire model on succeeding through community-driven product development. As detailed in the Glossier Playbook , Glossier kept a laser focus on their community at their core for growth. Community Building. million Instagram followers (which is just one facet of their engaged community).

Retail 68

Retail Authentication UGC Case Study 68

Convince & Convert

OCTOBER 22, 2021

Gear spoke with Sprout Social’s Community Outreach Manager, Sarah Nagel, about how she scaled her program and identified its first participants. Leverage this highly engaged focus group for feedback. Harness employees who are already sharing. Empowering Your Employees.

Survey 123

Survey How To Education Hotels 123

Oktopost

MARCH 22, 2022

An advocacy marketing strategy involves mobilizing and engaging a company’s customers, staff, and other partners to promote products and services. Advocacy programs are primarily marketing strategies. 6 Tips for Creating a Customer Advocacy Strategy. 6 Tips For Creating A Customer Advocacy Strategy. Quick Links.

Marketing 88

Marketing Loyalty Case Study Cost 88

Pam Moore

DECEMBER 21, 2020

Stop Wasting Time and Money on Digital Marketing Strategies that Don't Work! There are many reasons that you could be struggling to achieve your goals and truly impact your business with digital marketing, content strategies and social media. Focus really is key to success. Less is more. Does this sound familiar?

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

Stop Wasting Time and Money on Digital Marketing Strategies that Don't Work! There are many reasons that you could be struggling to achieve your goals and truly impact your business with digital marketing, content strategies and social media. Focus really is key to success. Less is more. Does this sound familiar?

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

Stop Wasting Time and Money on Digital Marketing Strategies that Don't Work! . There are many reasons that you could be struggling to achieve your goals and truly impact your business with digital marketing, content strategies and social media. Hope is NOT a Strategy – Align Social and Digital Marketing to Your Business Goals! .

Social Media 78

Social Media Template Templates Marketing 78

Sprout Social

APRIL 29, 2021

Marketing is a linchpin for revenue and our overall business strategy. Marketing strategies should start with social. It is also now mission-critical to read the room, keep a pulse on culture at large, focus on customers’ values and reflect our own values while doing so. To better serve our customers, we have to listen to them.

Marketing 139

Marketing Social Media Management Team Campaign 139

Pam Moore

JULY 26, 2017

Running your business, as well the marketing and content strategies that support your goals also require a framework and architecture. Inviting your community to join your content marketing journey. Social Profit Factor Training System + Member Community. Content inventory systems (know what ya' got). Knowing your audience.

Content 162

Content How To Marketing Case Study 162

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. Each workshop is its own learning process. Share This.

Communities 117

Communities Groups Groups Social Media 117

agora pulse

DECEMBER 28, 2017

Social Listening is just as important for your social media strategy as posting relevant and interesting content. Think of social media like one giant focus group. If your brand is a large to medium presence, the top dogs in your organization are also relevant to your brand’s listening strategy.

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Hashtag Marketing Focus Group Conversation 128

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Or just keep an eye on the conversation to understand the social communities where people talk about your brand. Find opportunities for authentic engagement.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Audiense

FEBRUARY 15, 2018

Historically, market research has been based on the use of traditional methods that required large investments of time and money to carry out surveys, interviews, focus groups, etc. Influencers will be shortlisted based on authentic affinity between the influencer and their community along with their uniqueness. Market Research.

ROI 74

ROI Data Cost Influencer 74

Sprout Social

AUGUST 17, 2021

If you answered “yes” to any of these questions, we have good news for you: You don’t need to schedule a focus group to get answers. Tweets spiked in late July when the network announced that brands can sponsor trending posts and again in early August when they launched community commerce tools in partnership with Publicis Group.

Questions 118

Questions Sentiment Meme Trends 118

Sprout Social

JANUARY 12, 2023

Leading to an ever-increasing emphasis on how corporations reflect these values when communicating with their audiences. With a documented brand strategy that incorporates a set of core values, companies are better positioned to engage with their audience on a regular basis as well as respond to unexpected events when they inevitably occur.

Brands 129

Brands How To Authentication Exercises 129

Adam Cohen

AUGUST 24, 2010

The approach was always one-sided, and the feedback loop could be carefully and slowly measured with focus groups and research. A strategy was developed and plans were made, but the company wasn’t aligned as an organization on when and how to jump in. 7 Inputs to a Social Media Strategy (22). Related Posts.

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Company Social Media Posterous StumbleUpon 231

Sprout Social

FEBRUARY 13, 2019

They provide insights that can inform an entire business strategy. Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. But social—unlike most communication channels— offers an equally, if not more effective solution.

Authentication 102

Authentication Analysis Sentiment Tumblr 102

Pam Moore

JULY 11, 2018

Those three words should be the foundation for how your brand looks, smells and tastes to your audiences and community. Focus on compelling, relevant value and content that inspires, enriches their life and makes them better. Need help honing in your Facebook marketing strategy or launching a new product or service?

Apple 139

Apple Brands Tips Consultant 139

Pam Moore

APRIL 1, 2020

Those three words should be the foundation for how your brand looks, smells and tastes to your audiences and community. Focus on compelling, relevant value and content that inspires, enriches their life and makes them better. Choose colors, textures, words and engagement based on such. Then narrow it down to three words.

Apple 78

Apple Brands Tips Consultant 78

Pam Moore

SEPTEMBER 18, 2017

You need to create your own content strategy that supports your business and marketing goals. It's a different game and much harder to lock yourself in a room, and actually put virtual pen to paper and create a strategy, plan, and content that drives real business conversions that are measurable and impact your bottom line. .”

Content 162

Content Training How To ROI 162

Adam Cohen

JULY 12, 2010

Tried and True Methods to Solicit Customer Feedback Industries are changing rapidly, and the need to conduct focus groups, surveys and gather feedback is too. Understanding the Current and Future Market Conditions Market research is a core part of any business strategy – in this case meaning researching markets.

Research 265

Research Social Media Marketing Retail 265

Janet Fouts

DECEMBER 12, 2014

But you can’t tell us it’s all about community and engagement and then stick it to us on organic reach! A virtual focus group for product development? Every brands needs are different of course, and if you need help evaluating how your brand is using social media as part of your marketing strategy let me know.

Engagement 143

Engagement Brands Facebook Journal 143

Convince & Convert

JULY 28, 2010

This is the strategy of creating a Social FAQ. Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. utilize whether they have an existing social media strategy or not. utilize whether they have an existing social media strategy or not.

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Allowing clients to treat number of Facebook fans as the core success metric is a dereliction of duty.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Hootsuite

MAY 2, 2023

And yes — you can join a Facebook Group as a Page instead of as your personal account. This video walks you through how to do that: Once you’re ready, search for real estate-focused groups or local interest groups that you can join. Also, remember to follow the group’s guidelines.

Real Estate 102

Real Estate Facebook HootSuite How To 102

The Marketing Blog

MARCH 8, 2010

Though looking for some more deeper analysis on the sales front or on overall impact on business (may be more qualitative, focus groups / individual interviews from the CEOs or MDs of the most activities companies on twitter). A quick overview of Indian business twitter scenario. Reply Leave a Reply Click here to cancel reply.

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Study Company Web 2.0 Twitter 180

Proactive Report

DECEMBER 2, 2009

You can do online focus groups. Communispace is one way to build an online community for focus groups. Tags: Online PR Social Media Strategy. Now that the customer has a voice and a publishing platform customer service issues become PR issues. These are managed conversations. Bookmark to: Hide Sites.

Focus Group 49

Focus Group Survey Influencer Issues 49

Convince & Convert

NOVEMBER 17, 2016

Gear recently spoke with Sprout Social’s Community Outreach Manager, Sarah Nagel, about how she scaled her program and identified its first participants. Following Gear’s strategy—first identifying and then educating existing internal advocates—will help you implement a more effective program down the road.

Survey 60

Survey Education How To Hotels 60

Kikolani

MAY 31, 2012

For example, BlogcastFM runs a focus group on their Google+ page , while SEOmoz creates unique video content that you can’t find anywhere else. Content curation is at the heart of a good social media strategy. This strategy takes perseverance and hours of effort. Curate Posts from Other People.

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Blogger Social Media Tips ROI 141

Convince & Convert

APRIL 7, 2015

Facilitate focus groups or interviews with employees. I believe the first two apply to Internal Communication, and employee engagement (at minimum) would replace lead-generation and sales. So, to create a robust measurement strategy for your efforts, you must first find out: What metrics or data are available?

How To 60

How To Yammer Metrics Statistics 60

agora pulse

APRIL 29, 2020

World-famous YouTube expert Sean Cannell offers solid advice and tips for your video strategy. We asked him to teach us how to build an incredible YouTube strategy for this year and beyond. What’s working for you these days in terms of your social media strategy? Another strategy is to doing some simple keyword research.

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YouTube Strategy How To Video 96