Sprout Social

JUNE 23, 2021

I romanticized that lightning-strike moment of brand-altering inspiration that changed the way people thought about a product or industry. The sharp, brand-defining edges of inspired ideas are often worn down in focus groups as innovation teams strive for mass relatability at the expense of deeper relevance with their desired audience.

Social Media 93

Social Media Focus Group Aggregator Research 93

Sprout Social

SEPTEMBER 30, 2020

In fact, according to Joe Rice, who leads Twitter’s EMEA Data & Enterprise Solutions, “Twitter is the world’s largest focus group because at its core, Twitter is a consumer insights engine. Cultivate a brand community. And 36% expect brands to build communities that consumers can belong to.

Twitter 140

Twitter Survey Trends Hashtag 140

Sprout Social

MARCH 30, 2021

How can we position the advantages of our product in a way that speaks directly to the needs of our customers? Using this data, the manufacturer created a go-to-market strategy and messaging that capitalized on its product’s financial upside. What bugs are popping up in our software products? SocialHotTakes. LCMCHealth ?

Questions 122

Questions Data Focus Group Analysis 122

Pixlee

MAY 2, 2019

A billion dollar valuation with only 40 products is, without understating it, Apple Computer territory. For a cosmetics brand, 40 products is a literal blip on the radar while the competition in Sephora and Ulta Beauty carry thousands of products. Community Building. Focus on Content. Emily Weiss, Glossier Founder.

Retail 68

Retail Authentication UGC Case Study 68

Pixlee

SEPTEMBER 8, 2020

One of the best ways to generate authentic UGC is through influencer marketing For marketers who want to collect and share more diverse content, pursuing relationships with influencers who represent and engage with a wide range of communities, backgrounds, and voices is a great place to start. Create a Genuine Brand Community.

Campaign 77

Campaign UGC Marketing Authentication 77

Sprout Social

DECEMBER 5, 2022

Booktok , for example, has become a flourishing online community. And connecting with your audience goes further than making sales—it builds community, which can save you advertising bucks in the future. Social media is an always-on focus group. Cook County's CDC #COVID Community Level: Medium.

Social Media 139

Social Media Crowdsourcing Privacy Comparison 139

Oktopost

MARCH 22, 2022

Using peer-to-peer referrals to promote a business’s products and services is an excellent way for individuals to market to the people in their professional and personal networks. People are more likely to buy products they learn about from trusted friends rather than those they see in ads. What Is Customer Advocacy Marketing?

Marketing 88

Marketing Loyalty Case Study Cost 88

Sprout Social

APRIL 29, 2021

But as digital transformation takes hold, more marketing leaders will find their departments responsible for not just new customer acquisition, but also influencing retention and growth, customer service and product development. What do they need from a product perspective? The social data we found changed everything.

Marketing 138

Marketing Social Media Management Team Campaign 138

The Realtime Report

APRIL 26, 2018

Smart companies will use the insights they get from customers in a number of ways; from fixing holes in marketing campaigns to informing product messaging and even developing and co-creating new products. Exploring human reactions and thoughts about your products or services is essential if you are to maintain brand relevance.

How To 114

How To Survey Content management systems Patterns 114

Sprout Social

JULY 6, 2022

Those insights drive real business value, whether you’re proactively increasing customer retention, engagement or satisfaction, or creating new products or services that solve problems your customers didn’t even know they had. Data points that could impact your pricing, sales strategy, product development and, of course, marketing.

Social Media 112

Social Media Sentiment Survey Marketing 112

agora pulse

NOVEMBER 14, 2017

Tapping “yes” could result in a sense of accomplishment or a feeling of being part of the community. This means keeping people engaged with the culture of your brand, the visual cues like logo and colors, and the services and products your company offers to consumers. Girls Who Code was likely not taking an RSVP through this poll.

Instagram 130

Instagram Posterous Eventful Focus Group 130

Sprout Social

AUGUST 17, 2021

If you answered “yes” to any of these questions, we have good news for you: You don’t need to schedule a focus group to get answers. Typically, drops are meant to build hype around another new product or item, like McDonald’s surprisingly stylish crispy chicken sandwich hoodie. . Need insight into an emerging trend?

Questions 116

Questions Sentiment Meme Trends 116

agora pulse

DECEMBER 28, 2017

Think of social media like one giant focus group. In fact, it’s better than a focus group because the people talking are already actively engaged with your brand, and their opinions and observations are offered unsolicited. The names of your products. I moved into the broader conversation around tuna.

Hashtag 128

Hashtag Marketing Focus Group Conversation 128

Convince & Convert

OCTOBER 22, 2021

Additionally, you need to demystify the idea using social media at work negatively impacts productivity. Gear spoke with Sprout Social’s Community Outreach Manager, Sarah Nagel, about how she scaled her program and identified its first participants. Leverage this highly engaged focus group for feedback.

Survey 123

Survey How To Education Hotels 123

Pixlee

APRIL 2, 2019

Rather than setting forth archaic tenets to build your marketing strategy, a new school of thought is both popular and successful for brands: craft your marketing strategy from community-driven marketing. Your community should be the core focus of your marketing strategy in the year ahead. Brand Loyalty.

Strategy 59

Strategy UGC Hotels Marketing 59

Pam Moore

OCTOBER 20, 2020

We do this through a combination of methods that may include online research, surveys, social media network insights, focus groups, interviews and the list goes on. Tips to conduct focus groups on little or not budget. How to leverage online communities to research your dream customers.

Research 78

Research Template Templates Training 78

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. But social—unlike most communication channels— offers an equally, if not more effective solution. They provide insights that can inform an entire business strategy.

Authentication 101

Authentication Analysis Sentiment Tumblr 101

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said. Go join that!

Communities 117

Communities Groups Groups Social Media 117

Janet Fouts

APRIL 18, 2012

Sometimes because they think they’ll put up a page and their fan base will flock to the site, dynamically post content on their own and discuss it with their peers, all without much effort from the community manager (if there is one). This just doesn’t happen unless you’ve got a vibrant community and are expanding it to Facebook.

Engagement 141

Engagement Facebook Case Study Focus Group 141

Audiense

FEBRUARY 15, 2018

Historically, market research has been based on the use of traditional methods that required large investments of time and money to carry out surveys, interviews, focus groups, etc. Influencers will be shortlisted based on authentic affinity between the influencer and their community along with their uniqueness. Market Research.

ROI 74

ROI Data Cost Influencer 74

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Social listening tools are tech products — apps and software — designed to seek out the entire social conversation about any topic you choose. What are social listening tools?

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Janet Fouts

DECEMBER 12, 2014

But you can’t tell us it’s all about community and engagement and then stick it to us on organic reach! IF you search for products on Facebook. Some serious re-training will need to happen for consumers to start thinking about searching for products and services. A virtual focus group for product development?

Engagement 143

Engagement Brands Facebook Journal 143

Webbiquity SMM

DECEMBER 21, 2010

Get ideas for product development. And no one knows the benefits and shortcomings of your current products better than your customers. There’s no better source of information than your prospects and existing customers to help generate new product ideas. Twitter, Facebook and LinkedIn groups, community sites (e.g.

Social Media 191

Social Media Research ROI Technorati 191

Pam Moore

JULY 11, 2018

Focus on consistent avatars, logo placement, colors, value proposition messages, company and product descriptions, bios, titles, fonts. You can over time evolve your products, services and move the mindset perception of your audience. Need help honing in your Facebook marketing strategy or launching a new product or service?

Apple 139

Apple Brands Tips Consultant 139

Kikolani

JUNE 27, 2013

Not because they are worse companies, but because they are trying to create customer connections based on product and price, and customers are both tired of it and able to filter through it more than ever. An even simpler tool is to use Google Suggest to better understand how consumers see your products and services.

Tools 141

Tools Patterns Adwords Advertising 141

Pam Moore

DECEMBER 21, 2020

Need help launching a new product or service? Or do you need help better understanding your audience such as doing a customer focus group? Social Profit Factor Training System + Member Community can help you ignite your online social brand, tribe and business results! Marketing Nutz Training and Consulting Can Help!

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

Need help launching a new product or service? Or do you need help better understanding your audience such as doing a customer focus group? Social Profit Factor Training System + Member Community can help you ignite your online social brand, tribe and business results! Marketing Nutz Training and Consulting Can Help!

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

Need help launching a new product or service? Or do you need help better understanding your audience such as doing a customer focus group? Social Profit Factor Training System + Member Community can help you ignite your online social brand, tribe and business results! Marketing Nutz Training and Consulting Can Help! .

Social Media 78

Social Media Template Templates Marketing 78

Sprout Social

JANUARY 12, 2023

With a mission to “eliminate clothing waste in order to benefit people and the planet,” it should come as no surprise their values similarly focus on sustainability and community. We did this by sending an open invitation to the entire company and then whittling it down to a working group of 15 individuals. Gather feedback.

Brands 127

Brands How To Authentication Exercises 127

Techipedia: Tamar Weinberg

MAY 18, 2010

surveys, focus groups, test marketing) often spend millions to locate their target markets. Where are the people most likely to buy your products and services? With your ear to the ground on social media, you’ll be the first to know if your product is working or if changes need to be made. correct me if not so.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Adam Cohen

AUGUST 24, 2010

The approach was always one-sided, and the feedback loop could be carefully and slowly measured with focus groups and research. They have a great brand promise around community and customer service, and when they do make the leap they will be unbelievably prepared. Simply put, one way is easier, two-way (and multi-way) is hard.

Company 231

Company Social Media Posterous StumbleUpon 231

Pam Moore

APRIL 1, 2020

Focus on consistent avatars, logo placement, colors, value proposition messages, company and product descriptions, bios, titles, fonts. You can over time evolve your products, services and move the mindset perception of your audience. Need help launching a new product or service? Be realistic. Need more help?

Apple 78

Apple Brands Tips Consultant 78

Hootsuite

MAY 2, 2023

Facebook will share product recommendations and tips to help you get the most out of your Page. And yes — you can join a Facebook Group as a Page instead of as your personal account. This video walks you through how to do that: Once you’re ready, search for real estate-focused groups or local interest groups that you can join.

Real Estate 102

Real Estate Facebook HootSuite How To 102

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. Will there be future demand for products? Do your customers have a need for community, convenience, or collaboration?

Research 265

Research Social Media Marketing Retail 265

Social Media Network Marketing

OCTOBER 15, 2010

Those organizations willing to invest the time and resources required to develop and support a strong virtual presence are gaining practically unlimited access to consumers' steady outpouring of raves and rants, toward favorite and disliked companies and products.

Social Media 101

Social Media Social CRM Repository Wiki 101

Convince & Convert

FEBRUARY 11, 2015

It creates a virtual dialogue with other designers and marketers, and provides a focus group ready to share their insights and ideas for improvement. Images – Choose images that add value and help illustrate the value of your product, service, or offer. That’s one of the cornerstones of good customer service.

Crowdsourcing 60

Crowdsourcing Exercises Focus Group Forums 60

The Marketing Blog

MARCH 8, 2010

Though looking for some more deeper analysis on the sales front or on overall impact on business (may be more qualitative, focus groups / individual interviews from the CEOs or MDs of the most activities companies on twitter). The focus of the blog has shifted from that of a startup-centric one when it originally started in 2007.

Study 180

Study Company Web 2.0 Twitter 180