The Marketing Blog

OCTOBER 10, 2008

The research which their focus group discussions revealed was that Indian customers are not price sensitive, they are value sensitive. & every month, subscribers are kept abreast with the latest offers through monthly catalogue. I guess, it's an entrepreneur/ blogger fav topic to blog when starts a startup.

Startup 109

Startup Web 2.0 SMS Proposal 109

Buzz Marketing for Technology

JUNE 28, 2008

s ineffective presentation of information, researchers are finding. Lewis has found similar problems in focus groups he?s The media have gleefully pitched the Internet as the ultimate information tool, and it does unlock potential for global community, says psychologist Sherry Turkle, PhD, author of ?Life

Data 100

Data Journal Survey Study 100

Writtent Blog

JULY 17, 2013

Major companies may leverage focus groups to determine consumer reactions to their marketing messages, and spend significant time and budget compiling demographic insights. Great marketers rely on demographics and consumer insights to target their marketing. Research Habits.

Sample 99

Sample Samples Research Company 99

Techipedia: Tamar Weinberg

MARCH 12, 2009

In my upcoming book, The New Community Rules: Marketing on the Social Web ( Amazon link ), which is slated to be released in late Spring, I talk about the importance of brand evangelism as part of an effective community management strategy. I just think that the *active* cruise community is definitely a bit disappointed.

Brands 133

Brands Message Boards Travel Forums 133

Webbiquity SMM

MARCH 29, 2022

According to Blogging Wizard , 56% of B2B marketers use Quora to present their brands as thought leaders and customer-centric businesses. It hosts millions of questions, thousands of active communities (similar to mini forums), and has a highly engaged audience. To explain, here’s a dive with this Quora marketing guide.

Brands 204

Brands NoFollow Marketing How To 204

Convince & Convert

APRIL 1, 2010

It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. In a world where company employees from Legos reward their most die hard fans by engaging with them in their online communities, what better vertical to do something similar than with professional sports? So, I peeked at YouTube.

Social Media 120

Social Media Content Analysis Sports 120

Sprout Social

JULY 6, 2023

Through Sprout Social’s integration with Salesforce and Tableau , you can present social data alongside metrics from other digital channels. When social data is presented in an influential way, here are some specific ways it can improve your brand’s performance, prove the ROI of social to stakeholders and provide value to other teams.

Data 131

Data Social Media Metrics Analytics 131

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

ProBlogger

JANUARY 30, 2011

Amy’s readers may have liked the idea of reading my book, but they didn’t realize a present need for it. That’s what focus groups have become, haven’t they? “Do His community buys into his history of success. The “want&# gap. We see the same principle, but to a greater extent, with larger giveaways.

Buy 46

Buy eBook Compete Small Business 46

ProBlogger

AUGUST 30, 2015

Community Management: Credit: Mick Russell. What small actions can you take to love and delight your community? Thanks to Tonya Grant from our Facebook community for that idea. Invite people from your email list to an informal focus group on the phone. Ask around in your community for find your design team.

Training 20

Training Eventful Tips Analytics 20

Diva Marketing Blog

FEBRUARY 22, 2009

Also, let me say that focus groups have their own problems when a strong personality becomes the group leader, which often happens. All of this will be supported by presentations from 20+ leading advertisers and a hands-on “listening zone” where you will learn all there is to know about listening tools.

Research 40

Research Social Media Nielsen Microsoft 40

Buffer Social

JULY 27, 2023

Maximize content reach : Repurposing content allows you to present the same information in various formats, from blog posts to infographics to podcasts. Improve your content through analytics and community feedback Last but not least, let your audience power your content.

Content 76

Content How To Guidelines Research 76

Sprout Social

JUNE 26, 2023

Conducting interviews with individual users or focus groups Analyze customer support tickets and online reviews to get insight into satisfaction levels. Live chat with a customer service rep Create an online community where customers can ask questions and get help from a company rep or other members.

Loyalty 120

Loyalty Retail Data Strategy 120

Sprout Social

JANUARY 20, 2021

Once Topics are set up, your tool will collect candid conversations from the world’s largest focus group. Marketers can collect, package and present that crystal clear feedback to leadership, product, sales teams and other disciplines.

B2B 111

B2B Research Sentiment Marketing 111

Bill Hartzer

APRIL 27, 2010

Membership into Social Groups: Brand tattoos help customers bond with others in the same social group who share special interests and common values. Brand tattoos send a message that they belong to a unique, personally meaningful community. You only “get the message” if you’re part of that group. Tweet This!

Brands 157

Brands Loyalty Badge Apple 157

Hootsuite

APRIL 11, 2022

Are you converting these types of customers, or is everyone shopping for a birthday present leaving without buying? What used to take formalized market research surveys and focus groups now happens in real-time by analyzing what your customers are saying on social media. Source: Seattle Ballooning.

Retail 97

Retail FAQ How To Survey 97

Sprout Social

FEBRUARY 8, 2023

That might include brick-and-mortar shops, websites, email, social and mobile—anywhere a brand is present. These sources might include surveys, questionnaires, analytics tools, focus groups, CRM data. You should adapt your content by channel and network to get the most return on an omnichannel communications strategy.

Strategy 82

Strategy Marketing Loyalty Collaboration 82

Hootsuite

OCTOBER 1, 2019

After covering the direct aftermath, I spent the next year returning to Tacloban over multiple trips to document the recovery and rebuilding process in the community. ?????? This week I’ll be sharing some singles and stories from some of my past and present work. I’m beyond grateful for our kind-hearted community. ????

Instagram 111

Instagram Geotagging How To Tourism 111

Techipedia: Tamar Weinberg

JANUARY 24, 2008

The initial sentiment was highly negative , and most concluded that the algorithm will penalize users who care much about the community and use it regularly. Kevin says that earlier this evening, he hosted a focus group at Digg to beta test some new features to be rolled out in the future. Then the community “won.&#

Digg 100

Digg StumbleUpon Communities Upcoming 100