Book Review: APE – Author, Publisher, Entrepreneur by Guy Kawasaki and Shawn Welch
Akamai Marketing
DECEMBER 28, 2012
Guy Kawasaki says that after having 75 people review the manuscript of APE, multiple readings by the authors themselves, the copyeditor found 1,500 errors, this was after Guy’s community had already provided feedback and content suggestions. Kawasaki also covers ways to mobilize communities such as KickStarter and IndieGoGo.
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