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Adam Cohen

Communities

Focus Group

Making the Leap: Why Companies Struggle with Social Media

Adam Cohen

AUGUST 24, 2010

The approach was always one-sided, and the feedback loop could be carefully and slowly measured with focus groups and research. They have a great brand promise around community and customer service, and when they do make the leap they will be unbelievably prepared. Simply put, one way is easier, two-way (and multi-way) is hard.

Company

Company Social Media Posterous StumbleUpon

10 Reasons Market Research is Critical to Social Media

Adam Cohen

JULY 12, 2010

Tried and True Methods to Solicit Customer Feedback Industries are changing rapidly, and the need to conduct focus groups, surveys and gather feedback is too. The CMO is the one managing brand perception, and if you believe social media initiatives impact branding, marketing or communications, the CMO will want to hear about it.

Research

Research Social Media Marketing Retail

Adam Cohen

Making the Leap: Why Companies Struggle with Social Media

10 Reasons Market Research is Critical to Social Media

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