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Hotels and Social Media Travel Tourism

Laurel Papworth

I know that travel consumers booking via my hotel website i.e. direct customers are more loyal, bring more revenue and tend to travel more often. In 2009, even the top 30 major hotel brands t increased their dependence on the Online Travel Agencies (OTAs)-from 25.4% a year ago to 30% of CRS bookings in Q3 2009 (eTRAK).

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Monday Roundup: Challenge the Status Quo

Waxing UnLyrical

I’ve been traveling a lot and then one of my dogs was diagnosed with cancer. Image: Steven Depolo via Flickr, CC 2.0. What Small Businesses Can Learn from the Creative Community: Share the Journey. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

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Using Social Media For Sustainability: WiserEarth Does It, And Well

Waxing UnLyrical

But to the world at large, it’s not just about Facebook (or the related movie), but a community that has been built over the years around a common interest or topic. So I’m using this post to showcase such a community that has been actively working around sustainability. Readers: what you think about this community?

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Memejacking: How to Get Started Marketing with Memes

Waxing UnLyrical

Image: Retis via Flickr, CC 2.0. Whether you’re familiar with the word or not, you’ve undoubtedly come across them in your Internet travels. They have a history of using memes not only correctly but thoughtfully, showcasing their humane animal trapping products in action or just appealing to their community of animal lovers.

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An Apology, A Wish and An Adventure

Waxing UnLyrical

Image: Dave Keeshan via Flickr, CC 2.0. I am so grateful for my guest bloggers , those that are in it for the long haul, as well as those that come and go… and I am so grateful for all of you – the community that has gathered around what started out on the wing of a prayer (if that!). Image: Rameshng via Flickr , CC 2.0.

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For Travel Destinations: Working Well with Bloggers

Bare Feet Studios

Photos are shared on Twitter, Facebook, and Flickr, where they can be seen by thousands of others. Here’s how you can interact with New Media Artists, aka Travel Bloggers: * Introduce yourself on Twitter and their blogs ; interact with questions and suggestions for their visit. Introduce them to others in the community.

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Monday Roundup: PRSA Counselors Academy 2015

Waxing UnLyrical

Emergency surgery prevented me from traveling to Laguna this past week for PRSA Counselors Academy 2015 … gah! Why: “I think ‘community’ was just becoming a social media buzzword at the time. Content Marketing: Without Community, It’s Only Half the Equation. Image: tdlucas5000 via Flickr, CC 2.0.