Trending Sources

For Travel Destinations: Working Well with Bloggers

Bare Feet Studios

Photos are shared on Twitter, Facebook, and Flickr, where they can be seen by thousands of others. Here’s how you can interact with New Media Artists, aka Travel Bloggers: * Introduce yourself on Twitter and their blogs ; interact with questions and suggestions for their visit. Introduce them to others in the community. Take a photos and/or videos with them and your staff while on property and post to Twitter, Flickr, and/or email to the blogger to post it for you. I am producing a social media marketing campaign for the island of Lānaʻi, here in Hawaii.

Content vs. Community: How Online Publishers Can Nurture Both

As publishers continue to rely on the outside social web to foster their communities, they often witness dire consequences. Sites have experienced a dramatic decrease in core metrics and a dispersion of their most passionate community members. Today, the comment section provides a tool to build community engagement around a publisher. socialmedia longtailseo communities

Create a World-Class Online Community for Your Business

Edwards and Telligent CTO Rob Howard are releasing a white paper today that delineates what these standard-setting communities of the future will look like. According to their research, here are nine steps businesses must take in order to make their online communities world-class. 1. the article in full to learn more about building world-class communities. Have an account?

What to Look For When Hiring a Community Manager

Commonly referred to as the “Community Manager,&# these brand ambassadors are a company’s direct link to its customers, owning the critical responsibility to grow, shape and respond to online conversations happening around that brand. Do You Need A Community Manager? Determining whether your brand needs a community manager comes down to efficiencies, trust and skill.

15 Reasons Your PR Pitches Suck

Waxing UnLyrical

Image: JKönig via Flickr, CC 2.0 Image: Andy Field (Hubmedia) via Flickr, CC 2.0 Image: marissaorton via Flickr, CC 2.0 11. Image: Leo Reynolds via Flickr, CC 2.0 So when you send an email to a journalist, with a terse introductory note telling them to “please read the press release below,&# do you really think they will be enchanted? And O.M.G. And that was it.

Hotels and Social Media Travel Tourism

Laurel Papworth

know that travel consumers booking via my hotel website i.e. direct customers are more loyal, bring more revenue and tend to travel more often. In 2009, even the top 30 major hotel brands t increased their dependence on the Online Travel Agencies (OTAs)-from 25.4% a year ago to 30% of CRS bookings in Q3 2009 (eTRAK). Aaah Holidays. Who’d ‘ave ‘em eh?  Odd Job?

New Media Artist-in-Residence Program for Lanai

Bare Feet Studios

I’ve been meaning to write more about the innovative travel blogger program I am doing with the L?na?i started the conversation here with some advice for travel destinations. I am very grateful to my clients at the Maui and L?na?i Six of the seven are currently in the top 100 Travel Bloggers. Interested travelers can follow and join the online conversations in real time.

Memejacking: How to Get Started Marketing with Memes

Waxing UnLyrical

Image: Retis  via Flickr, CC 2.0. Whether you’re familiar with the word or not, you’ve undoubtedly come across them in your Internet travels. They have a history of  using memes  not only correctly but thoughtfully, showcasing their humane animal trapping products in action or just appealing to their community of animal lovers. Guest Post by  Adrienne Erin  . Why Does It Work?

Meme 36

WOM: What's Really Behind The Buzz

Waxing UnLyrical

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time. How many heads? That’s what we do.&# know I did.

The Social Cost of Unpaid Tweetup Teams

Bare Feet Studios

Here in Hawaii community, is not just a buzz word, it is a really big deal. Words, deeds, and intentions travel quickly on the coconut wireless as well as on social media. It has made me more sensitive, I believe, to the pulse of the community as an ongoing aspect of what I do and how I experience the community. In a community, though, people have a way of finding out.

Cost 36

7 Truths About Social Media Marketing

Techipedia: Tamar Weinberg

Thanks to books like The New Community Rules , written by yours truly, Engage , Social Media 101 , and others, social media marketing is, for the time being, going to still be on people’s minds as they discover this bright and sunny marketing opportunity. Once you fire up your social media strategy, it doesn’t travel as fast as that silver bullet either. month? Three?

Monday Roundup: PRSA Counselors Academy 2015

Waxing UnLyrical

Emergency surgery prevented me from traveling to Laguna this past week for PRSA Counselors Academy 2015 … gah! Why: “I think ‘community’ was just becoming a social media buzzword at the time. Content Marketing: Without Community, It’s Only Half the Equation. Image: tdlucas5000 via Flickr, CC 2.0. didn’t always see myself that way. And why?

6 Rules of Thumb for Successful Brand Publishing

Waxing UnLyrical

Build a community: An audience might read your blog, consume and share your information, easily recognize your brand from rest of the crowd. However, a community is a set of people who are passionate about the brand, actively seeking out the content, and willing to share the content further. Image: < DigitalRalph > via Flickr, CC 4.0. reading and traveling.

Putting Instagram events to work for your business

Janet Fouts

The popularity of Instagram is clear, and if you are inclined to snap photos and share them with your friends and customers on social networks you can make your business more social and build a powerful sharing community on Instagram quickly. So is travel. Building community while running a contest can be challenging, and sometimes fool-hardy. Why does Instagram work so well?

Jake's Take: A Slew of Social Network Ideas


Before jumping in to a starting a social community, start off with a good alternative like Facebook Pages. You can bring together all of the fans of your brandusing an account that they already have, and it offers a lot of great features that can easily rival other communities. Digitalia | Indianapolis Social Media Marketing « YouTube Tuesday: What The HELL Is Social Media?

How Young is Too Young?

Techipedia: Tamar Weinberg

Some even boast high rankings and good sized communities. It took me 6 months to acquire a good amount of traffic and cultivate a community on my blog and the same goes for any new blogger. But when are you going to do one on “bloggers who grew into old people&# ? I had my first blog in 2000 where I did daily entries on my cross-country travels. How Young is Too Young?

Six Surprising B2B Content Marketing Ideas

PWB Marketing Blog

Company-Focused Community Site – Instead of reaching your customers on a 3rd party social network, build your social network. The main point is to cultivate a loyal community and bring people together with similar interests and similar problems. Or, build a microsite with community features like discussion forums and message boards. Do not pitch your products.

An Apology, A Wish and An Adventure

Waxing UnLyrical

Image: Dave Keeshan via Flickr, CC 2.0. But the thing is… I love WUL. I am so grateful for my guest bloggers , those that are in it for the long haul, as well as those that come and go… and I am so grateful for all of you – the community that has gathered around what started out on the wing of a prayer (if that!). Image: Rameshng via Flickr , CC 2.0. truly am.

Master List ?(A Wiki of Social Media Marketing Examples)?

Whittemore   Wear-Dated carpet fiber   Wear-Dated Photos on Flickr   Photosharing  Consumer Goods and Services  United States  C.B. For an additional 500, be sure to visit Master List 2.  And the third 500 has started on Master List 3. To learn how to contribute/edit, visit the Administration page. Wikis  Automotive  United States  David Bausola   Ford   Hurra Torpedo campaign   Presentation sharing  Automotive  United States  Philippe Deltenre   Ford   Where are the Joneses? adenin Facebook Page   Social networks  High Tech  United States  Meryl K. Evans   adenin TECHNOLOGIES Inc.

Wiki 46

Using Social Media For Sustainability: WiserEarth Does It, And Well

Waxing UnLyrical

But to the world at large, it’s not just about Facebook (or the related movie), but a community that has been built over the years around a common interest or topic. So I’m using this post to showcase such a community that has been actively working around sustainability. Operating for over five years, this online community is called Wiser , also known as WiserEarth or WE.

7 Ways the Sharpest Brands Are Using Videos to Engage Customers

Social Media Marketing

Produce for Real People Red Vines, an early adopter of Twitter’s Vine App made headlines in the social media community in January when they dedicated a vine video to responding to a Tweet from a follower. Video marketing expert Rob Ciampa reports that by delivering videos in response to community engagement, the brand significantly increased their comments and shares. The wacky CEO?

Video 61

Open Research: A Framework for Social Analytics

link] Research Report: A Framework for Social Analytics | Thought Experiments [.] If you’d like to cite the graphics, please see this Flickr set. After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Wowza! Wowza! Wowza! Wowza!

Disagreements and Debates Are Good Things

Social Media Strategery

Development Image Courtesy of Flickr User pboyd04 Have you had a disagreement with your boss about the direction of a project? the-boate [link] coach I love travelling so much that I often surfing on many journey forum to learn knowledge about trip, and I think this forum is the best, from where I got the newest information about journey. Government 2.0 Miscellaneous Personal Prof.

How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

Don’t shy away from giving your community the information needed to find you elsewhere both online and offline. Let it be posted on every social platform of choice and then watch as it seeds through other communities (which is likely to happen and shows that your marketing is viral). In the screenshot above, control is shifted to everyone and empowers your community members.

Interested in Being at the Tip of the Spear? Be Prepared for…

Social Media Strategery

Development , Social Media   Image courtesy of Flickr user Percita Over the last three years, I’ve met a lot of people who are their organization’s social media evangelist, lead, POC, pioneer, ninja, guru, etc., bwe08 101 bah best practices blog boozallen booz allen buy-in change management communications community conference DC DHS E20 education enterprise 2.0 prepared 4.([link

Monday Roundup: Challenge the Status Quo

Waxing UnLyrical

I am so sorry we didn’t publish for a few weeks. I’ve been traveling a lot and then one of my dogs was diagnosed with cancer. Image:  Steven Depolo via Flickr, CC 2.0. What Small Businesses Can Learn from the Creative Community: Share the Journey. You can imagine how crazy it’s been. So I apologize for going dark like this! Rebelling Against Scripts.

10 Reasons Market Research is Critical to Social Media

Adam Cohen

Understanding Customer Needs and Wants Customer needs are different than behaviors.  Do your customers have a need for community, convenience, or collaboration?  A customer who is ill needs and wants a safe, effective means to get relief – understanding that need will lead to understanding that customer’s motivation.  That stuff is important to the business, no doubt. 

38+ Cool Social Media and Web Tools and Reviews

Webbiquity SMM

ALOT is a catalog of free “apps for your PC” in a range of categories including entertainment (comic books, TMZ, The Onion, IMDB search), food, games, travel, music, news (The New York Times, CNN, Fox News, Stock Market Watch), reference, social networking (e.g., Innovation is alive and well in the development of cool free and low-cost web-based tools and apps. PingTags. Buffer.

Tools 103

5 Proven Strategies for B2B Social Media Marketing

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. The team focused on creating communities for NYC professionals, which resulted in a @RegusNYC Twitter feed and a Facebook Page. In many instances, these audiences self-identify online as interested in specific topics, themes, products and/or services and congregate in groups, message boards or communities. For a niche community, that’s a feat.

B2B 41

It’s a Mad Mad (Men) World

Waxing UnLyrical

Image: buck82 via Flickr, CC 2.0. They can name their own price, get an average of 104 concepts for a design project by tapping in to a community of thousands, and thousands of designers, and be DONE in a week. He formerly worked for USA Networks, DoubleClick and co-founded various businesses including Internet Travel Network and Logo Design Guru. Guest post by Joe Witte.

5 Proven Strategies for B2B Social Media Marketing

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. The team focused on creating communities for NYC professionals, which resulted in a @RegusNYC Twitter feed and a Facebook Page. In many instances, these audiences self-identify online as interested in specific topics, themes, products and/or services and congregate in groups, message boards or communities. For a niche community, that’s a feat. link].

B2B 41

Kpop Lessons: Handling Defamation Through Public Relations

Waxing UnLyrical

Image: twchoi11 via Flickr , Creative Commons Though I wouldn’t consider myself as devoted as some fan clubs. The rumors about Tablo’s supposed forgery were spread by two online communities: “We Urge Tablo to Tell the Truth,&# or TaJinYo , and “A World Where Common Sense is the Truth,&# or SangJinSe. People don’t always paint a nice picture, though.

What to Consider When Building an In-House Social Media Team

Even our own community manager at Mashable Mashable , Vadim Lavrusik , advocates hiring evangelists. Stats are crucial in not only measuring performance or ROI, but also in understanding your community and what they respond to, what works for them,&# says Lavrusik. “At Dell we send interested employees back to school: Social Media social media and Communities University,&# says Bridge. Cheers, Sheldon, community manager for Sysomos ( [link] ) Meghan Peters Very well said! Travel + Leisure" Arrives on the iPad Facebook and Electronic Arts Sign Soc.

Team 38

5 Tips for Great Content Curation

That means you should consider posting short bursts on Tumblr , images on Pinterest , video on YouTube , and community conversations on Facebook. Sharing info and giving proper credit where it’s due is also huge in the blogging community. Travel Lists. Flickr. People Recommended Mashable Staff More people. Trending Stories. Like Tweet. Like Tweet. Like Tweet.

Tips 62

Blogging for Grasshoppers: The Most Numerous Steps To Do The.

Waxing UnLyrical

Image: jim crossley via Flickr, CC 2.0 Image: BES Photos via Flickr, CC 2.0 This cultivates a thinking community where information is evaluated, and then adapted and built upon. Image: Stuart Caie via Flickr, CC 2.0 He dreams of traveling the globe, experiencing a wide array of cultures, and making worldwide connections. Creativity, for them, is an afterthought.

Interview with Geoff Livingston Author of Marketing In The Round

Diva Marketing Blog

you lend that content to and community to outlying networks.” (p 24) The question then becomes is what’s the source of the content and community? Diva Marketing/Toby:  In your travels Geoff, what organizations did you find that were doing it well? What would you tell our community about integrated marketing in the round ? my friend Geoff Livingston. . etc. .

How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

Twitter, he says, “became my way of talking with a community of people.&# He explains that “Twitter allowed me to be social without having to be IRL.&# The word of mouth has traveled, because Pamela Slim learned about the hotel from Jonathan. More importantly, they’ve created a go-to place or space for community. Is it even possible? We can say that it is. Indeed.

The Fifteen Classes of the Social Business Software Suite (Q4, 2010)

Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad. For example, a single individual may have accounts on Flickr, Facebook, Twitter, Posterous, YouTube, etc. Social Media Management Systems.

Class 39

#measurePR Recap: March Measurement Madness

Waxing UnLyrical

The effect that budget has on quality PR measurement has always been a key interest to the #measurePR community. Next month, we’re moving the chat by a week, as I’ll be traveling Down South. I’m heading to Birmingham, Ala., ET; and in April, we’ll be focusing on community relations and the measurement thereof. I’m really happy that our featured guests include the founder of SoloPR PRO & the #solopr chat Kellye Crane , as well as Co-Founder Rosemary O’Neill  – two amazing women I’m also privileged to call “friend.”

List of Social Media Management Systems (SMMS)

Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter @ mattgalloway Wow thanks, I really appreciate that. We typically have gone to market with community at the center of the social universe and the Hub is a big shift for us. Thanks! HMMMM.

HOW TO: Properly Use Badges to Engage Customers

With more than 50 million monthly pageviews and 4 million followers across social media, Mashable has one of the most engaged online news communities. Join the conversation by adding Mashables Pete Cashmore to your Circles on Google+ Close Welcome to Mashable! Sign in with Facebook or Twitter to get started! Have an account? However, social media badges are often maligned as boring or weak.

Badge 62

What the Future Holds for B2B Social Media Marketing

B2C and B2B companies were just as likely to be monitoring user reviews (B2B: 49%, B2C: 51%) and manage a community dedicated to customers (B2B: 49%, B2C: 51%). She says that PayPal simply can’t know all of the potential APIs and feature requests its developer community wants and needs in order for them to build applications and products on its platform. View More » Entertainment "Travel + Leisure" Arrives on the iPad Facebook and Electronic Arts Sign Soc. The B2B Social Media Marketing Series is supported by IDG Enterprise. Learn more. million followers).

B2B 41

36 (of the) Best Facebook Guides, Stats and Rants of 2010

Webbiquity SMM

Amy Porterfield suggests ways to make your company’s Facebook page more popular, interactive and effective by borrowing ideas from highly successful pages from brands like Red Bull , LiveScribe , Oreo and the Travel Channel. Richard MacManus explains how to create 10 common types of Facebook tabs, including Flickr, Slideshare, Questions and YouTube tabs. People are busy. As A.J.