Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Remember the advertorial ?

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Waxing UnLyrical

NOVEMBER 25, 2010

At the time, I was working for an organization headquartered in New York, so I traveled there frequently; as a result, I had a ton of reward points on Amtrak and various hotels. Image: Lorenz Seidler via Flickr , Creative Commons I was distraught when I got a Facebook IM from one of my friends in Mumbai, telling me of the first bomb blast.

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Hotels Class Postrank Energy 223

Bare Feet Studios

JUNE 7, 2009

As I understand it, this blogger trip is not the first time Hawaii tourism has paid for blogger fam trips – though it is the first official blogger tour and significant campaign of which I am aware. and #2 on Flickr (in the world!). Paying people to come here and write about us has its own issues that I addressed here and here.

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Social Media Tourism Blogger Upcoming 40

Bare Feet Studios

FEBRUARY 27, 2010

via @KaimanaPine ) Extended Family: Online communities like Twitter and Facebook serve as extended families – smart and caring to boot! The tag #hitsunami was quickly created and spread among the community, and moved to the top of Twitter trends in a few hours. People also share support and help dispel rumors that create anxiety.

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Social Media Aggregator Upcoming Conference 92

Techipedia: Tamar Weinberg

MARCH 12, 2009

In my upcoming book, The New Community Rules: Marketing on the Social Web ( Amazon link ), which is slated to be released in late Spring, I talk about the importance of brand evangelism as part of an effective community management strategy. I just think that the *active* cruise community is definitely a bit disappointed.

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Brands Message Boards Travel Forums 133

Waxing UnLyrical

DECEMBER 21, 2010

Image: Matthew Smith via Flickr, Creative Commons Can you say “love at first byte&# ? There are several other options, such as Flickr, Tumblr, WordPress, Blogger, etc… even Ping.fm. It really is a community. I think what delights me most about Amplify is that there really is a community sense to it.

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Social Networking Class Comments Conversation 270

Waxing UnLyrical

NOVEMBER 11, 2010

Image: taruntej via Flickr , CC 2.0 Mark as read Approve comment Jagan, Im so sorry for the late reply, Ive been traveling. The First Kashmir War (1947-48) When India achieved Independence in 1947, it was not peaceful, despite its roots in Gandhi’s non-violent approach. Why, they went to war , of course. These fine folk did: Jan.

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Class Comments Transportation Twitter 264

Bare Feet Studios

MARCH 1, 2009

The San Francisco Bay Area is home to the Cluetrain Manifesto and the now decade-long march toward transparency in communication and marketing. Hawaii tourism officials would do well to read the book. Compare this to the Queensland Department of Tourism, who created the World’s Greatest Job contest.

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Tourism Campaign Sites Social Media 40

Bare Feet Studios

SEPTEMBER 8, 2010

.&# To add to the carnival-like atmosphere, JetBlue is helping its “Jetters” get organized, with a Facebook page where travelers can make plans to meet up, ask advice, post their personal dos and don’ts, or list their favorites spots. Too bad they don’t fly to Hawai?i… i… 3.

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Social Media Upcoming Conference Viddler 96

Bare Feet Studios

OCTOBER 6, 2008

I edited the ID3 tags in iTunes and added a graphic to travel with the iPod version. Viddler.com – great for building communities and groups, embedded comments travel with the episodes; developing B2B features and services You can also do web cam recording right in to the browser at Viddler too.

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Overview Video Viddler Conference 40

Bare Feet Studios

JULY 8, 2009

It’s also known as Pay-Per-Post , and traditional “fam trips&# for travel bloggers also fall into this category. She didn’t last long, as the community questioned her extreme statements and Jeremiah Owyang (a Forrester Analyst) contacted Exxon directly for comment. (I See “Astroturfing&# above for more.

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Social Media Astroturfing Wikipedia Upcoming 80

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? Image: JKönig via Flickr, CC 2.0 Image: Andy Field (Hubmedia) via Flickr, CC 2.0 Image: marissaorton via Flickr, CC 2.0

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Class Press Release Flickr Comments 279

Waxing UnLyrical

NOVEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali WOM: What’s Really Behind The Buzz November 24th, 2010 Tweet Guest post by Bryce Keane What’s the buzz? They listen a LOT. Then they plan. And talk they do.

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Creative Commons Case Study Travel Flickr 197

Bare Feet Studios

FEBRUARY 9, 2009

Non-profits are slightly different in that do tend to give back directly to the community in some way which is why most people discount for them. I’ll buy music and books and travel and all sorts of things… (Buy once – enjoy forever) However… The only things where I pay any kind of “reoccurring fee” is for web hosting and domain names. (If

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Price iPhone Upcoming Instant Messaging 40

Techipedia: Tamar Weinberg

JULY 29, 2010

After all, hourly consulting fees are typically much more costly than a “free lunch&# plus the travel time it took to meet up. Almost everything everyone does in the business world, be it a regular transaction, tourism, or travel, has some financial element to it. Money makes the world go round. You usually do.

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Products Consultant Price Social Media 267

Bare Feet Studios

APRIL 6, 2009

If you are in the travel industry, what a great time to bundle deals like this! And they and their fans use social web tools like YouTube, Twitter, and communities to spread the word. You can follow and connect with Shane on Twitter , LinkedIn , Flickr , The Reef , Viddler , Facebook , Upcoming , and at his neglected blog.

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Price Discount Upcoming Tourism 40