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How To Grow Your Facebook Community

Waxing UnLyrical

Image via niallkennedy on Flickr, CC 2.0. One that could have a vibrant Facebook community, if they could just get to that point. In our case, the client is not a coffee shop or retailer, so this is a real challenge until they have greater name recognition. How To Grow Your Facebook Community is a post from: Waxing UnLyrical.

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Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

via Flickr, CC 2.0. It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community. Retail companies the world over are taking to holistic commerce and everything it brings to the table. It’s been a heck of a ride!

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Four Points to Remember When Adopting a New Social Network

Waxing UnLyrical

I manage a community for an online MBA program ; potential MBA candidates aren’t really on Pinterest yet, so there really isn’t much reason to put stock into a strategy at this point and time. However, a fashion or retail company has to be on there because their audience is active and present on the network.

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5 Apps To Enhance Your Brand

Idaconcpts

Yelp has a huge community, and the reviews on the site are read seriously. The smartphone app supports sharing on social media channels such as Facebook, Twitter, Flickr, Tumblr and FourSquare. It has a huge community, and businesses can increase their presence by being different. The app is available for iOS and Android users.

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10 Reasons Market Research is Critical to Social Media

Adam Cohen

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. Do your customers have a need for community, convenience, or collaboration? The CMO will also want to know the data. What did I miss?

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I Will Not Write About Old Spice

Adam Cohen

Adam has over 15 years of experience leveraging technology to drive and sustain business value for clients in the Consumer Product, Retail, High Tech, Healthcare and Financial Services industries. I sincerely hope that people just sit back and enjoy the brilliant piece of work, and stop giving P&G the link love. Who’s with me? (By

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This Week in Social Media – 5/8/2013

Social Media Marketing

Salesforce has unveiled a Communities solution for the enterprise , which leverages its Chatter platform and other products to create portals that will allow external conversations to be brought into the company more seamlessly. Being a community manager is more than just posting to social networks on behalf of brands.