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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. million listings and a community of reliable hosts around the world ready to welcome guests with open arms. These organic endorsements act as customer testimonials. But today, Airbnb boasts 7.7

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Facebook Updates News Feed

Mindjumpers

Only three weeks ago, Facebook introduced an update to the news feed that allows organic stories to appear near the top of the News Feed if the stories are still getting likes and comments, as this improves the experience of the news feed. Think about, “Would my audience want to see this in their News Feeds?”.

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Facebook News Feed Update: Now What?

Jon Loomer

You’ve undoubtedly heard by now about the big Facebook news feed update that was announced recently. I did my best to break down what I think is happening , but now it’s time to step back and evaluate how — and if — this changes things. First, to summarize: 1. Person-to-person is prioritized. So… Now what? A ghost town?

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How Government Agencies Can Best Engage Their Communities on Facebook

Social Media Strategies Summit

Your ability to build an online community and share updates with your constituents on Facebook has never been stronger. Facebook Pages also gives you access to tools specifically designed for businesses and organizations, such as the ability to run ads. Sometimes a simple graphic is most effective at communicating its message clearly.

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What Facebook’s News Feed Algorithm Means To Your Reach

Mindjumpers

As a result of the changes, Facebook has warned page administrators that organic reach is likely to decline, as there will be more content competing for space in users’ News Feeds. A content piece that has good organic reach will also be forming better in paid reach etc. Especially on mobile. What does it mean for brands?

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Facebook News Feed Changes. Stay Calm. Don’t Panic.

yMarketingMatters

Who is still relying on organic reach? If you didn’t notice: Facebook organic reach remains dismal. (2% When you boost or promote a post, organic reach increases exponentially. #Facebook News Feed Changes. Don't Panic. Yes, it’s now a money game more than ever. 2% at best). 2 Post less frequently. more below…]. #6

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Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

They may like to also talk with the people who work for the brand, use the brand's products or services or are simply part of the community surrounding the brand. They have an audience, fan base, community and customers who enjoy communicating on platforms such as Facebook, Snapchat, Twitter, LinkedIn or Instagram with and about the brand.

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