Pam Moore

MARCH 4, 2018

The truth is marketers have no guarantee their content will be seen on any medium, platform or social network, by anyone, let alone their target audience. There are still quite a few lazy marketers pushing out mass quantities of junk content trying to grab that sacred top of news feed position. Context is everything! Need more help?

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Feed Feedly News Social Media 165

Pam Moore

FEBRUARY 6, 2018

I have provided numerous resources in the form of blog posts, podcasts and even webinars on this topic (see bottom of this post for links) to help business leaders get their arms around what these changes mean to them. Marketers should not throw in the towel for Facebook marketing. It's no longer about quantity over quality.

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Feed Feedly News Tips 164

Keyhole.co

JANUARY 20, 2024

As any small business owner knows, marketing can be pricey. Big businesses can throw massive budgets at expensive marketing strategies, but small businesses just don’t have that luxury. So how can a small business create an achievable marketing strategy that gets results? The answer is Facebook marketing.

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Small Business Engagement Strategy Facebook 100

Keyhole.co

APRIL 3, 2024

It has become a global powerhouse for real-time news, conversations, and marketing. As X continues to blossom, its role in digital marketing has become more salient than ever. However, understanding how to leverage X for marketing purposes is more complex than it might seem. Twitter communities Join the Twitter Community.

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Strategy Twitter Tips Marketing 52

Buffer Social

AUGUST 30, 2023

Both creators and marketers alike are tapping into the power of fostering communities — and with good reason. We asked both online community experts and community-building creators to share their expertise, so you can tap into this powerful approach. What is a community? So how do you do it?

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Communities Social Media Community building Groups 78

Social Media Strategies Summit

JUNE 3, 2021

Government agencies can leverage social media to share (sometimes critically) important information with their communities. Led by Emily Allen Lucht , the Director of Communications for the State of Maryland, this panel answered some of the most common questions we hear from social media marketers in government.

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Engagement Communities Video Tourism 149

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. So who better to predict the future of social media marketing than the people behind the profiles? Here are their predictions on what’s in store for the future of social media marketing in 2022.

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Social Media Marketing Social Media Management Trends 145

Ignite Social Media

AUGUST 2, 2022

TikTok has become more than just an entertainment platform — now fueling the creator economy and cultivating communities. Here are 7 surefire TikTok Marketing strategies. However, if you’re starting out on your TikTok Marketing Strategy, we have listed down here our top 7 strategies that are sure to give you results.

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Strategy Marketing Banking Influencer 175

Later

JANUARY 27, 2021

We want people to feel emotionally connected to our brand, so we leverage our community and our artists to tell their stories,” explains Director of Brand Marketing and Communications, Toni Shelton. But don’t just take our word for it. The best part? Ready to create a shoppable Instagram feed? Get Linkin.bio now (for free!).

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Feed Feedly Instagram How To 56

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. If you’re feeling the heat, we see you and hear you.

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Social Media Marketing Atlassian Team 111

Sherrilynne Starkie

MARCH 14, 2018

Here’s five content marketing tricks to improve content marketing initiatives. As in most professions, an experienced social media consultant knows certain tricks of the trade to content marketing work better, faster, easier. Developing great, effective content requires investment in time and resources.

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Consultant Social Media Content Marketing 268

Pam Moore

JANUARY 30, 2018

It is imperative you take the time to understand these changes if you plan to do any business marketing on Facebook in 2018. Take a listen to episode #243 of the Social Zoom Factor podcast and learn how you can get a grip on not only the recent announcement, but also how to get a grip on your Facebook marketing in 2018.

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Feed Feedly News Facebook 167

Later

JUNE 28, 2021

Micro influencer marketing is great for businesses who don’t have the budget to work with Macro influencers, and want to reach a more niche audience. But what is Micro influencer marketing, how much does it cost, and why should it be part of your social strategy? Need help planning your next influencer marketing campaign?

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Influencer How To Marketing Instagram 133

Sprout Social

OCTOBER 9, 2023

There are a few universal questions that keep CMOs up during the quiet hours of the night: How do we do more with fewer resources? When Lisa Cole, Chief Marketing Officer at Cellebrite, stepped into her role last year, these were the questions constantly on her mind. And how do we make a greater impact without burning out our teams?

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Team Examples Marketing Training 110

Sprout Social

DECEMBER 5, 2023

But after running a follow-up survey of our own audience and comparing our findings to third-party data, we realized consumer views about social marketers were mostly spot-on. Who are social media marketers, really? All data sources pointed to most social media marketers being Millennial white women.

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Social Media Survey Education Team 120

Later

SEPTEMBER 1, 2019

Leveraging user-generated content (UGC) on Instagram can be the key to curating a beautiful Instagram feed. . The tricky part is sourcing, collecting and reposting the right UGC — so that you’re always sharing top-quality content that’s aligned with your overall aesthetic. . But we’re here to help! Some brands (usually commerce brands!)

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Later

MAY 28, 2021

With over 756 million users , it’s full of opportunities for brand marketing. In this blog post, we’re sharing five ways you can use LinkedIn to market your brand and reach relevant audiences. How to Use LinkedIn for Marketing Your Brand . LinkedIn Marketing Tip #1: Share Customer Success Stories and Testimonials .

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LinkedIn Brands Marketing Airlines 100

Later

MAY 13, 2021

Marissa shares the inspiration behind the brand, why consistency matters, and how her team has grown an Instagram community of over 30K followers. . Fast forward six years, and Marissa has built a successful business that’s been featured in publications like Fast Company and US Magazine, and has an engaged digital community. .

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Communities Instagram Small Business Hosting 60

Akamai Marketing

SEPTEMBER 13, 2011

In the marketing world, we toss around some language that can be confusing. Two of those words are “audience&# and “community.&# The maestro directs, he coaxes, he makes the orchestra the best it can be, that’s what a good community manager’s job as well. Interested in a community vs. an audience?

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Communities Creative Commons Buy Advertising 174

Hootsuite

JANUARY 4, 2023

Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? How do you “do” social media marketing, and how do you get started? What is social media marketing? Community management.

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Social Media HootSuite Marketing Social Networking 76

Keyhole.co

JULY 18, 2023

If your business is yet to market itself on TikTok, you are missing a trick. But what else makes it the ideal marketing platform? TikTok users are active and engaged – the perfect marketing combination. TikTok for business accounts are aimed at companies and brands that want to use TikTok for marketing purposes.

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Tips Marketing Trends Influencer 52

Pixlee

FEBRUARY 8, 2021

That’s why your brand’s role in social media marketing is so critical. As someone who’s in charge of a brand or business social media account, you are responsible for making a positive change in your community. PS Seasoning shares delicious photos and recipe ideas to inspire its cooking community on Instagram.

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Social Media UGC Marketing Communities 97

Kikolani

MARCH 22, 2013

The Resources Mashup. 9 Amazing Content Curation Resources – Content curation supplements original content for both broadly and narrowly focused topics. 4 Bold Steps to Communicating Your Prices without Apology – How to communicate your prices and say what you are worth without being apologetic or ashamed of it?

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Mashup Resources Klout FeedBlitz 128

Techipedia: Tamar Weinberg

JUNE 19, 2012

Maintaining traditional channels like phone, email and live chat support are a must—but a solid support community can cut that burden drastically, saving you time and money. But good communities are more than support channels. An effective support community relies on members to generate much of the support. It’s Worked Before.

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Cost Communities Drupal Forums 135

Convince & Convert

DECEMBER 15, 2023

It’ll help you create a loyal community of followers and promote your page and business. This method is one of the most important strategies for LinkedIn marketing. If you’re part of the black community, you should be focusing on the latter, as it’s less competitive and will yield results for you faster.

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SEO Social Media Strategy Hashtag 154

Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

Communities 205

Communities Postrank Organization Tourism 205

Sprout Social

OCTOBER 11, 2022

In the face of limited resources, changing algorithms and congested feeds, an employee advocacy program is a social team’s greatest asset. Advocacy programs help social marketers extend their brand’s reach beyond their bandwidth—without additional paid spend. As one marketer said, “You need a lot of content to support a program.

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Strategy Content Curation Press Release 130

Hootsuite

AUGUST 10, 2022

Influencing as a career has made a significant impact on social marketing, and on the media industry as a whole. But not all influencers are equal, and there’s a new community of prominent folks using ring lights to make a difference. So, why contact a KOL for a social marketing partnership? What are KOLs? Make more sales.

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How To Marketing Collaboration Influencer 106

Kikolani

DECEMBER 7, 2012

The Resources Mashup. 14 Sources for Content Curation Inspiration – Increasingly, marketers are finding, organizing and sharing third-party content among their other efforts. 10 Effective Marketing Strategies for New Freelance Writers – Which marketing strategies work for new freelancers? Blogging / Content.

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Mashup Resources Remix Google Reader 122

Sprout Social

OCTOBER 5, 2023

Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. You can schedule posts, interact with your community and even monetize your content. Use the dropdown filters at the top to sort your posts by type, date or other categories like marketing channels.

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Instagram Facebook Marketing Features 104

Hootsuite

FEBRUARY 1, 2022

Twitch marketing represents a growing opportunity for brands to get seen and heard by a young, passionate audience. The company currently dominates online game streaming with over 72% of the market share in terms of viewership, beating out intense competition from YouTube Gaming and Facebook Gaming. What is Twitch marketing?

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Marketing Authentication Template Templates 102

Jason Yormark

JULY 22, 2009

While community is a hot buzz word these days, it’s still quite a ways before most businesses truly embrace the idea. Companies like Starbucks , Dell , even my previous employer Microsoft Advertising , all do community incredibly well and it has paid off for all of them many times over.

Communities 190

Communities Tools Strategy Message Boards 190

Kikolani

MAY 11, 2012

The Resources Mashup. 19 Ways to Build Relationships With Blog Comments – Business blogging strategy: use these blog comment tactics to build and cultivate better relationships with your business community. The question then becomes… how do you build a community of fans? How can you improve your location-based marketing?

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Mashup Resources SEO RSS 113

Ignite Social Media

AUGUST 2, 2022

TikTok has become more than just an entertainment platform — now fueling the creator economy and cultivating communities. Here are 7 surefire TikTok Marketing strategies. However, if you’re starting out on your TikTok Marketing Strategy, we have listed down here our top 7 strategies that are sure to give you results.

Strategy 91

Strategy Marketing Banking Influencer 91

Kikolani

APRIL 13, 2012

The Resources Mashup. Why Marketers Should Invest in Visual Content Creation – Learn why visual content is a critical part of your content creation strategy. How to Track, Analyze, and Improve Your SEO Strategy – Learn how you can make actionable improvements to your SEO strategy by looking at your marketing analytics.

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Mashup Resources RSS Remix 121

Kikolani

DECEMBER 23, 2011

The Resources Mashup. 70+ Resources on How to Start a WordPress Blog – Just in case you missed it earlier this week, here are resources for starting your own blog on WordPress including choosing a domain name, purchasing your domain, hosting, WordPress installation, themes, plugins, settings, essential pages, backups, updates, and more!

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Mashup Resources Remix Handbook 119

Buffer Social

SEPTEMBER 18, 2023

Open-source and decentralized nature : Unlike many mainstream platforms, Bluesky operates on an open-source model, promoting transparency and community involvement. Bluesky also incorporates community labeling as part of its moderation strategy, promoting community involvement in content regulation. Should you join Bluesky?

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