Techipedia: Tamar Weinberg

DECEMBER 20, 2011

Experienced marketers will tell you that customers are much more likely to respond to campaigns that engage them on a personal level. The marketing strategy must be relevant and timely while meeting the customer’s individual needs. In terms of rate of response, the simple SMS dominates the market. A few statistics….

SMS 187

SMS Strategy Marketing Discount 187

Techipedia: Tamar Weinberg

JANUARY 11, 2012

But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study. Social Media Marketing Activities and Skills. Engagement and community building is the time-consuming task of connecting with relevant social media participants. The normal response is, HELP! Like this post?

Social Media 168

Social Media How To Marketing Syndication 168

Techipedia: Tamar Weinberg

JANUARY 31, 2012

Check out his earlier posts on How to Hire Your Social Media Marketing Partner and How to Hire Your SEO Partner. Second, a bit of disclosure : I work for an interactive agency, one that works primarily with middle market B2B’s in industries like sustainable packaging and mobile credit card processing. Highest Priority Criteria.

How To 166

How To Marketing SEO Project 166

Techipedia: Tamar Weinberg

APRIL 17, 2012

Surely, video marketing must be really expensive, time consuming, and technical? Even on a limited budget, if you plan well, maximize your resources and invest some creative energy it is possible to build a video marketing campaign that will take your business to the next level. Market your video. But where do you start?

Video 178

Video Strategy Marketing How To 178

Techipedia: Tamar Weinberg

JUNE 3, 2010

and after being a full time mom and performing various social media marketing tasks throughout, I’ve learned that there are many parallels that can be taken from parenthood that also apply to social media marketing. Let’s take a look at the similarities. Thankfully, now I am.) It’s hard work.

Social Media 221

Social Media Marketing Digg Consultant 221

Techipedia: Tamar Weinberg

JANUARY 24, 2012

Take the time to learn which features to use and which to ignore because they don’t fit your strategy, or your market. Work on Building a Community. A community does not build itself. Reward your members for contributing and participating, and your community will not only grow, but thrive. Actively Manage the Site.

Small Business 200

Small Business WordPress Communities Content management systems 200

Techipedia: Tamar Weinberg

AUGUST 31, 2011

So what’s my recommendation to entrepreneurs and marketing professionals who are looking for an awesome launch? Almost every marketing campaign tracks the 3 metrics (pageviews, registered users and converted paying customers), but I get a sense that engagement of users instead of paying users was a far better metric to track during beta.

Press Release 142

Press Release Patterns Marketing Klout 142

Techipedia: Tamar Weinberg

OCTOBER 13, 2010

Without an understanding of your community and an understanding of the influencers , you’re destined for failure. Simon read my how to use Facebook for business and marketing post and felt compelled to let me know via email that I should check out his site and read his past blog posts to find posts to link to!

Communities 269

Communities Social Media Influencer Social Networking 269

Techipedia: Tamar Weinberg

NOVEMBER 16, 2011

In other words, they have more to worry about than trying to keep up with the latest and greatest marketing tactics. As early as seven years ago, hiring a marketing department was fairly simple. Marketing in today’s world is a little bit like being on a roller coaster. and the interview was over. and the interview was over.

Marketing 162

Marketing Insurance Directory SEO 162

Techipedia: Tamar Weinberg

OCTOBER 11, 2011

Have you ever followed someone who you thought was a great marketer, PR pro, or other industry “expert,” only to find out they may not be the person you thought? Remember to take your time and really build up your online community. Give it some time, remember these tips and you should end up creating a great community of followers.

Social Media 241

Social Media News Industry Feed 241

Techipedia: Tamar Weinberg

JULY 10, 2012

Content has become an important part of online marketing. Create better content for your web site, and not only will you have better search engine success, but you will also be more likely to create a loyal community. Focus on Your Target Market. One of the keys to successful content is the focus on your target market.

Sites 185

Sites Content How To Engineering 185

Techipedia: Tamar Weinberg

FEBRUARY 29, 2012

Unfortunately, for every social marketer who succeeds in driving brand awareness, there are ten more who drive people away from their brands. Here are 20 social media marketing errors that send people running, that make them tune you and your company out. Alert: This list is not exhaustive. Over repetition. Over diversity.

Social Media 206

Social Media Brands RSS Publishing 206

Techipedia: Tamar Weinberg

SEPTEMBER 6, 2012

Social media has instigated a leveling effect on marketing. While smaller companies will struggle to maintain the level of content creation that large corporations with extensive marketing budgets can, they are at no significant disadvantage when it comes to using social media for community building and customer service.

ExpressionEngine 156

ExpressionEngine Compete Hosting Widget 156

Techipedia: Tamar Weinberg

DECEMBER 19, 2009

After attending SMX (I’ll post something on that soon) and SES NY, I realized that Twitter is a useful tool for conferencegoers to communicate their whereabouts or to share breaking news and announcements. The SXSW Twitter feed helped many communicate with each other and even allowed for individuals to meet for the first time.

Twitter 131

Twitter Microblogging MySpace Yahoo 131

Techipedia: Tamar Weinberg

MARCH 1, 2011

While social media has evolved into a lot of other things, such as a great marketing tactic, an amazing customer service tool, and even helps with content sharing and discovering, it’s maintained many of its important values which make it seem a lot like any great friendship. Then they will associate more good feelings with you.

Social Media 234

Social Media Crowdsourcing Survey Communities 234

Techipedia: Tamar Weinberg

MARCH 27, 2012

Saying thank you is not only a vital “social” action in social media, but it’s also just plain good marketing. Social media can indeed provide a time- and cost-effective way to conduct market research. Industry-specific days of celebration are also great ways to acknowledge your online community. Why is that? Like this post?

Social Media 186

Social Media Real Estate Survey Eventful 186

Techipedia: Tamar Weinberg

NOVEMBER 11, 2010

Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. to increase visibility in the online community. Example Social Media / Online Marketing Strategies Based on Industry. Be sure to stay in touch with the community. What’s your goal?

Industry 231

Industry Real Estate Social Media Travel 231

Techipedia: Tamar Weinberg

JULY 21, 2009

Social media customer service is a form of marketing…marketing the company as a friendly, customer-obsessed organization. There may be individual stories about people getting their phone service back up quicker because of SM but that too is just more marketing dollars at work, not customer service dollars.

Social Media 153

Social Media Strategy Marketing Vimeo 153

Techipedia: Tamar Weinberg

SEPTEMBER 8, 2011

Since I had no marketing budget, I decided to spend all of my efforts partnering with other mom blogs and asking them to post about us. If you become familiar with these websites, you will not only get to know your target market better, but you can also post comments, blogs, and updates on areas where moms already are. Like this post?

Social Media 161

Social Media Strategy Jive StumbleUpon 161

Techipedia: Tamar Weinberg

OCTOBER 20, 2010

A member of my religious community disappeared. Today, primarily thanks to Facebook and other online community services, we live a more public lifestyle, marrying our personal and professional selves (whether or not we want to) in our online presences. He eventually resurfaced and was said to be in good physical health. Like this post?

GPS 217

GPS Privacy Findability Report 217

Techipedia: Tamar Weinberg

DECEMBER 2, 2008

How do you think this knowledge applies to site development and marketing? What functionalities do you think WordPress, vBulletin, and other common platforms need to be able to better develop communities? What tasks are more important to developing a popular community versus developing a popular blog?

Social Media 189

Social Media Class Forums Microblogging 189

Techipedia: Tamar Weinberg

JANUARY 26, 2011

When the Cluetrain Manifesto was published in 1999, it signaled a paradigm shift: markets are conversations. Buy my book, The New Community Rules: Marketing on the Social Web , a primer to social media marketing, and subscribe to the Techipedia RSS feed. What’s your social media policy? It’s not that easy.

Findability 201

Findability Domain Name Policies Social CRM 201

Techipedia: Tamar Weinberg

NOVEMBER 9, 2011

With the huge number of communication channels available including emails, websites, and iPhone apps plus the ever-increasing number of social media channels such as Twitter, LinkedIn, Facebook Google + and YouTube, it is no wonder that maintaining consistent branding has become somewhat of a challenge to the digital age marketer.

Brands 185

Brands Software Guidelines Travel 185

Techipedia: Tamar Weinberg

MARCH 17, 2010

Every time I tell someone I’m a Community Manager , I get a varied response. &# That last one might be the most honest of the three, since asking a Community Manager whether they tweet for a living is like asking a construction worker if they cat-call for a living, or a doctor if he asks people to say “ah!&# for a living.

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

SEPTEMBER 6, 2011

Growth means that the network has reached enough mass that businesses and marketers have taken note. At this stage, people start using these networks for commercial purposes, such as business networking, sales promotion, customer relationship management, and general marketing. How can social media benefit your business? Like this post?

Social Networking 221

Social Networking MySpace Yahoo Case Study 221

Techipedia: Tamar Weinberg

MAY 15, 2012

The way content is shared today changes online marketing, putting content to the forefront of what users, companies, brands and products are about. What it means for marketers looking to increase click-throughs is that they should be hiring authors with a high rank who post content at pages with a high rank. The Old Model. Conclusion.

Google 193

Google Content URL SEO 193

Techipedia: Tamar Weinberg

AUGUST 21, 2012

Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. You can follow Tim on Twitter or on Facebook. [ How to Create the Perfect Facebook Fan Page, 2012 Edition is a post written by Tamar Weinberg. ]. Like this post?

Facebook 274

Facebook How To Drupal MySpace 274

Techipedia: Tamar Weinberg

JANUARY 28, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Viral Marketing > 7 Traits of Highly Effective Viral Videos 7 Traits of Highly Effective Viral Videos by Tamar Weinberg on January 28, 2010 Share In the past few years, video has come a long way.

Video 236

Video Flash Mob YouTube MySpace 236

Techipedia: Tamar Weinberg

APRIL 24, 2012

How can you tell where to direct your marketing efforts if you don’t know where your leads are coming from? This post will talk about how to set up lead tracking on your site, take the guesswork out of your marketing, and help you get more, high quality leads. Phone Conversions. Simple Phone Tracking. But that’s another post!

Adwords 155

Adwords How To Module Aggregator 155

Techipedia: Tamar Weinberg

OCTOBER 2, 2015

I still find myself being thrown in a marketer’s camp. I wrote a bestselling book on social media marketing, and that is what I became known for, though social media marketing is already dead. This means I’m still perceived as a key marketer. Marketing people, this is all on you.

Comparison 100

Comparison Social Media Sports Social Networking 100

Techipedia: Tamar Weinberg

SEPTEMBER 27, 2011

The most respected number that researchers have come up with comes from the social media marketing platform company Vitrue. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. million in equivalent media per year. per year.

Facebook 172

Facebook Study Small Business Nielsen 172

Techipedia: Tamar Weinberg

OCTOBER 8, 2015

Often, people are surprised that I migrated away from marketing to customer experience. Here’s the truth of why that happened: so many people enlist in marketing to acquire new users, but don’t give a rat’s ass about customer retention. I consider myself a former marketer. Throw marketing out the window.

Products 100

Products How To Buy Cost 100

Techipedia: Tamar Weinberg

NOVEMBER 29, 2011

Hiring an SEO specialist is one of the most important decisions you will make in your pursuit of online marketing success. SEO is an extremely complex Internet marketing discipline, involving a great many moving parts – parts that are constantly changing, as I just said. This is a guest post by Brad Schorr. But can they deliver?

SEO 176

SEO How To GPS Case Study 176

Techipedia: Tamar Weinberg

OCTOBER 4, 2011

” In a very noisy online world, your goal is to inspire your market to sit up and take notice of you. Engaging stories remind your market you’re human, not just a typing robot in this vast online universe. Amy is a social media strategist and co-author of Facebook Marketing All-In-One for Dummies. Effect change.

Social Media 195

Social Media How To Authentication Social Bookmarking 195

Techipedia: Tamar Weinberg

MARCH 13, 2012

Millions of people and organizations are using Change.org’s online petition tools to change laws, influence corporate behavior, and make their communities healthier, safer, and more equitable. Our updated goals now reflect this approach — and engaging employees and communities in this work is a critical part of our objectives.”

Brands 132

Brands Yahoo CSR Widget 132

Techipedia: Tamar Weinberg

AUGUST 11, 2011

Internet marketers, PR pros, tech journalists, etc.), Most of my circles (friends and followers in non-Goggle+ speak), are marketers, PR pros and tech journalists, so it might be skewed, but it seems as if most are only talking about Google+. But I think this is a feature non-marketers have been craving. Shiny New Toy.

Google 177

Google Hitwise Social Networking comScore 177

Techipedia: Tamar Weinberg

AUGUST 17, 2011

Perspective is so important in determining true influence, and there is no platform on that market today that can even partially account for the differences in strategic location and context to make influence mapping something to bank on. Did you know that 72 million Moons can fit within the Sun? Like this post?

Analytics 164

Analytics Radian6 Eventful Sentiment 164