SocialFish
MARCH 30, 2011
This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. Return on Attitude.
SocialFish
MARCH 30, 2011
This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. Return on Attitude.
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SocialFish
MARCH 1, 2011
Facebook Page Redesign: Why Should Brand Marketers Care? Got marketing technologists? Background of the Corporate Social Strategist: Educated, with a Focus on Communications and Marketing (Jeremiah Owyang). Creating Community on a Facebook Page (Debra Askanase). Priya Ramesh). Tech/Analysis. The Art of Social.
SocialFish
MARCH 16, 2011
For associations, the idea of “customer relationship management” is analogous to what we think of as the member lifecycle: member recruitment, member retention, member services, and marketing–and especially member engagement. It’s about developing community management and outreach skills in our staff. What do you think?
SocialFish
OCTOBER 1, 2010
The Attention Stream: Keeping Your Market Engaged in a Constant Stream of Content… (ClickZ). Offline-to-Online-to-Offline: Lessons Learned in Building a Custom Community Platform (Frogloop). Marketing and IT share a common fear (Scott Brinker). Technology is just a tool… but are you skilled with it? Scott Brinker).
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