Dave Fleet
MARCH 5, 2012
While marketers everywhere seem to be focused on Facebook Timelines for brands, the latest changes to Facebook’s advertising model represent just as significant a change for brands – if not even more so. A marketer’s journey on Facebook: from engagement to advertising. How so, you ask? Let’s start by.
Dave Fleet
NOVEMBER 9, 2016
Social media has gone from focusing on earned conversation, to paid reach and a narrowing gap between social media marketing and traditional advertising – “less social, more media” as I’ve written previously. This week was a useful reminder that the reality within the marketing industry does not mirror the reality of the average person.
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Dave Fleet
OCTOBER 29, 2010
The continued rise of Facebook community managers. This shines the light firmly on community managers as the key to Facebook success for brands. The rise of spacial marketing. To maximize our effectiveness, we need to take data like this and optimize our timing even further to reflect the activity pattern of our own community.
Dave Fleet
NOVEMBER 9, 2016
Social media has gone from focusing on earned conversation, to paid reach and a narrowing gap between social media marketing and traditional advertising – “less social, more media” as I’ve written previously. This week was a useful reminder that the reality within the marketing industry does not mirror the reality of the average person.
Dave Fleet
FEBRUARY 16, 2016
Decline of community management (in some areas). Meanwhile, the nature of others has been significantly changed by their shift from a focus on community to one on profitability. They cater to a media-buying model that is based much more in the traditional ‘interrupt and amplify’ world than that of community and connection.
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