Adam Sherk

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NBC Targets Local Markets on the New Digg

Adam Sherk

In my post on news sites on the new Digg I noted that NBC has created a series of city-specific profiles to target local markets. Lauren: The ten profiles are a joint effort between myself and the social media lead in each of the 10 markets. Has there been interest/demand for market-specific content? NBC is trying to find out.

Digg 166
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Is Using Facebook Comments Good for Publishers?

Adam Sherk

As someone who limits his Facebook friends mainly to actual friends but who frequently reads and comments on industry and marketing blogs, for me the main concern with using Facebook Comments is the desire to keep my professional and personal lives separate. So I’d rather not put that activity into my Facebook news feed. I think it is.

Comments 132
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A Look at Muck Rack's Twitter Press Release Service, 51 Releases Later

Adam Sherk

If you distribute press releases through a variety of communication channels journalists have the option of selecting which ones are most suitable for them and this should result in more engagement from them (which is the whole point after all). As Twitter is so popular with the journalism community it seems a natural choice.