yMarketingMatters

FEBRUARY 8, 2018

#Facebook News Feed Changes. 7 tips to improve your chances of your followers seeing your posts [link] Click To Tweet Now that it’s been over three weeks since the announcements from Mark Zuckerberg on Facebook’s News Feed algorithm changes, I hope everyone has calmed down a little. 3 Get into live video.

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Pam Moore

FEBRUARY 24, 2018

Brand leaders around the globe are freaking out as they read the blog posts, watch the videos and see the tweets fly by from the Facebook fear mongers crying that the end of Facebook as we know it has arrived. Mark Zuckerberg recently announced that the news feed algorithm will be changing in a way that impacts brands and publishers.

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Social Media Strategies Summit

MAY 25, 2021

Your ability to build an online community and share updates with your constituents on Facebook has never been stronger. When you publish a Local Alert, everyone who follows you will receive a notification, the alert will show up on the newsfeed, and they’ll also see information in the ‘Today in [city]’ feed. Facebook Messenger.

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Communities Engagement Facebook Authentication 130

Buffer Social

MAY 3, 2018

Stories are now an incredibly popular content format, so popular in fact that we may see Stories begin to rival the news feed as the default content consumption and creation method in the not-to-distant future. Video chat on Instagram. F8 2018 roundup: A focus on smaller communities and a possible future away from the News Feed.

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Pam Moore

FEBRUARY 6, 2018

Facebook recently announced big changes to the Facebook News Feed algorithm that impacts publishers, brands, celebrities and just about any business or human being who wants to conduct any type of business utilizing Facebook. Put on your content boxing gloves and learn how to own the News Feed like a boss. Get up off the ground.

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Jon Loomer

JANUARY 11, 2018

A major change is being made to the news feed that will favor people and negatively impact the visibility of page content. But… “…passively reading articles or watching videos — even if they’re entertaining or informative — may not be as good.” That’s how freaking convoluted this is.

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Pam Moore

MARCH 4, 2018

Are you tired of looking for the magic easy button to help you get your business content to the top of the News Feed? Do you dream about your content showing up on top of the Facebook, Instagram, Twitter or LinkedIn News Feed? In the video below I provide you some serious tough love. Need more help?

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Sprout Social

OCTOBER 6, 2022

Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. Video virality is short-lived, and so is the benefit that comes from it. What makes a social media viral video? What do we mean when we say social media viral video? Did a video outrage or surprise you?

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Video Social Media How To Trends 128

Sprout Social

JULY 5, 2022

It’s home to hundreds of millions of videos, the latest emerging trends, diehard communities and ample revenue opportunities. The video sharing site isn’t just for creators. Your brand can (and should) leverage YouTube to grow your community, maximize your SEO value and help reach your larger business goals. How-to video.

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Sprout Social

SEPTEMBER 2, 2020

Video is taking over social media at large. In fact, the average consumer on the ‘gram now spends over half of their time on the platform watching videos. As video platforms like TikTok and YouTube continue to boom, consumers’ cravings for video content are only going to grow. And Instagram is no exception.

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Social Media Strategies Summit

APRIL 11, 2024

84% of consumers say online communities directly impact how they feel about a business and whether they buy from and remain loyal to said organization. Make Your Blog Content Links Pop with Video There are many ways to elevate your e-commerce social media marketing strategy in 2024. Source: youtube.com 2.

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Later

FEBRUARY 20, 2019

Have you seen the new IGTV algorithm changes in your feed yet? Instagram recently announced that users will start to see 1 minute previews of IGTV videos in their main Instagram feed, which you can then continue watching over on IGTV. . Now, you can preview IGTV videos in your feed.

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agora pulse

NOVEMBER 9, 2017

Could the new Facebook Explore feed be the end of organic reach? What on Earth is the Explore feed? The Explore feed is a new tab on Facebook. The Facebook Explore feed shows you posts from pages and people similar to those you follow. It was when the feed was officially launched on Desktop that the trouble started.

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Later

SEPTEMBER 1, 2019

Leveraging user-generated content (UGC) on Instagram can be the key to curating a beautiful Instagram feed. . We’re running through how to strategically use UGC to create a stunning Instagram feed — plus we’re sharing some time-saving hacks and tools along the way: . A Curated Feed of Only UGC (aka Instagram Feature Accounts) .

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Myrland Marketing

JANUARY 12, 2018

If your Facebook News Feed has historically been dominated by updates from brands, businesses, and news media, get ready for a major shift. More on that in a moment… The Explore Feed on Facebook . Explore keeps the business content out of the personal News Feed so users can see more updates from people, not pages.

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Buffer Social

AUGUST 30, 2023

Both creators and marketers alike are tapping into the power of fostering communities — and with good reason. We asked both online community experts and community-building creators to share their expertise, so you can tap into this powerful approach. What is a community? So how do you do it? And is it worth it?

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Sprout Social

MARCH 31, 2022

You’re not alone — brands are going all in on bite-sized video content right now. Food for thought: a staggering 89% of marketers plan to increase (or maintain) their investment in short-form video in 2022. With over 1 billion monthly active users, TikTok is booming as the hub of short-form video on social media.

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Bill Hartzer

FEBRUARY 27, 2024

Eschewing the need for technical expertise, Bluesky empowers its users to shape and mold the platform according to their preferences, fostering a sense of ownership and community engagement. With a diverse array of tools at their disposal, users can seamlessly integrate video and music embeds from popular platforms like YouTube and Spotify.

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Social Media Open Source Communities Social Networking 95

Sprout Social

JANUARY 6, 2021

If there’s one thing staying at home has revealed to us it’s that we watch a ton of video content. YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 Build brand awareness and put a stake in the ground with video content.

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Sprout Social

JUNE 17, 2020

Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. According to the same report , Zenith predicts that the average person will spend 100 minutes a day in 2021 watching videos. We’re not limited to TV-style ads or perfectly polished educational videos.

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Webbiquity SMM

APRIL 4, 2023

A scroll through your feed will reveal examples: Learn : If you’re scrolling for how-to videos, articles about vacation destinations, or slow cooker recipes, you’re in learning mode. Explore : If you peruse your friends’ spring break pictures, or watching animal videos, you’re likely taking a mini mental break.

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Pixlee

AUGUST 10, 2020

TikTok marketing is one of the top new tactics for video-obsessed marketers to try in 2020. TikTok is a video-exclusive platform, and marketing on TikTok means authentic, relatable videos – regardless of your budget. This type of video really takes no effort on your part. Using Each of These Videos to Grow Your Brand.

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Pam Moore

JANUARY 30, 2018

Unless you have been hiding under a rock or too busy to do the double click, you likely know by now that Facebook recently announced some big changes to their news feed algorithm. Grab your seat here -> How to Get a Grip on Facebook Marketing in 2018: What You Need to Know About the News Feed Changes. video + on demand webinar).

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Pam Moore

MARCH 17, 2020

Watch this brand new video I posted where I dive into this topic deeply. Social Profit Factor Training System + Member Community can help you ignite your online social brand, tribe and business results! The truth is your audience and customers want value. This is because they are one and the same. Is Your Content Ready?

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Video Content Training Template 78

Hootsuite

JANUARY 6, 2022

So, you’ve spent countless hours watching TikTok videos, training your For You page to match your niche interests, and explaining to others that you are not too old for TikTok. Learn how to edit videos on Tiktok. Luckily, you don’t need professional video production skills to do well on TikTok. Create looping videos.

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Video Tips Film How To 134

Ignite Social Media

FEBRUARY 13, 2018

In December, the platform announced News Feed changes for posts with “engagement bait” – meaning posts with copy asking for comments, likes, or shares would be demoted in the News Feed. . Facebook has been testing various News Feeds in other countries for some time now. What does this mean for my brand? .

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Hootsuite

APRIL 17, 2024

The Threads app algorithm is a proprietary formula that determines what posts get prioritized in each user’s “For You” feed. If the algorithm’s doing its job, posts on your For You feed should appeal to your specific interests. Ones that you are most likely to find valuable are shown higher in your personal feed.

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Buffer Social

NOVEMBER 27, 2018

The News Feed is one of Facebook’s marque innovations. For nearly a decade, the News Feed was the jewel in Facebook’s crown. It even admitted the News Feed can have a negative impact on mental health. While the News Feed has been experiencing growing pains, a new format has arisen: Stories. ” The rise of Stories.

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Keyhole.co

APRIL 23, 2024

Instagram Reels are short, fun videos perfect for educating, entertaining, or inspiring your followers. Instagram Reels are a fantastic way to build a community around the things you care about. They both involve short videos and photos, but they serve different purposes. Let’s get started. What are Instagram Reels?

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Ignite Social Media

MAY 25, 2021

Another obvious but worth the mention callout is to follow Instagram’s Community Guidelines. Don’ts: Post low-quality or blurry video. Create video with heavy text overlay. Another way to standout within the discover feed is to have a call to action. Be sure your video is able to tell a complete story in 30 seconds!

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Instagram Engagement Content Tips 172

Keyhole.co

JANUARY 20, 2024

Create a separate Facebook group and community page Your first task is to set up your Facebook business page. One Facebook marketing strategy is to create a group for your business, where fans, customers, and anyone with an interest in your brand can come together and form a community. For videos, ensure they look professional.

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SocialFish

MARCH 3, 2011

This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. Open Community Means Collaborating with a Purpose.

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Webbiquity SMM

JANUARY 24, 2023

More TikTok campaigns Image credit: Solen Feyissa on Unsplash TikTok’s appeal stems from its short-form videos, which often mix entertainment with information in an easy-to-digest format. These small communities share interests and requirements, making them more inclined to purchase the items and services the microinfluencer vouches for.

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Advertising Social Media Strategy Authentication 238

Rebekah Radice

JULY 15, 2019

Did you know that video content gets 20% more attention and reaches 3 times the amount of people than a standard blog post? Or that online videos will account for more than 80% of all consumer internet traffic by 2020? There’s no denying it, video is powerful. The Most Engaging Types of Video Content You Need to Create.

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Ignite Social Media

SEPTEMBER 18, 2023

One of the most common questions we get from clients is how to create branded TikTok videos. Who Can Brands Put in Their TikTok Videos? As a brand, figuring out who will be in your TikTok videos is important. Unlike image- or text-based content, video content can rely heavily on having talented people and personas on camera.

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Later

SEPTEMBER 28, 2020

Video on social media is proving to be the most powerful business asset for gaining new followers, growing your brand, and driving sales. a video-first offering can be. But why is video content so important for brands? And in this new world of social media, video content reigns supreme. View this post on Instagram.

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Video Social Media Brands Instagram 100

Oktopost

JUNE 20, 2023

She talks through how to get advocate feedback, how to encourage positive sharing behaviors, why it’s so important to have a constant line of communication, how to gamify, and key insights on the best times to launch campaigns and initiatives. Meet Olivia Olivia Messina is Oktopost’s Social Media and Community Manager.

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