Sherrilynne Starkie

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A digital media framework for smart marketing communications

Sherrilynne Starkie

No matter the communications challenge–marketing, advocacy, community relations, employee engagement–the best solutions have pieces from all four quarters of the digital media landscape. A balanced communications strategy is going to maximize the return on investment.

Marketing 367
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Top Five: Tidal Wave of New Social Media Features

Sherrilynne Starkie

Instagram has introduced mute in feed, a new way to control what posts users see on Instagram. The new feature lets people hide posts in feed from certain accounts, without unfollowing them. With this change, users can make their feeds even more personalized to what matters to them. Embed List. Instagram users get mute.

Klout 170
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Facebook Reader a welcome feature

Sherrilynne Starkie

I liked that it had the ability to search through feeds to find specific content. I like that my online communities help surface the content that is most relevant to me and it seems to keep me up to date with news and events. My pages feed is largely populated by updates from media outlets, clients and other brands.

Features 271
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A digital media framework for smart marketing communications

Sherrilynne Starkie

No matter the communications challenge–marketing, advocacy, community relations, employee engagement–the best solutions have pieces from all four quarters of the digital media landscape. A balanced communications strategy is going to maximize the return on investment.

Marketing 195
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Top Five: Finally some good news

Sherrilynne Starkie

US-based users can just say “Hey Google, tell me something good” to receive a brief news summary about people who are solving problems for our communities and our world. As the Facebook and Instagram experiences improve for users, so too will their performances as a marketing and communications platforms. Finally, some good news!

News 150
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Top Five: Facebook ads are getting smarter

Sherrilynne Starkie

With this change, page owners can join Facebook’s interest-focused communities and interact with members, rather than doing so from their personal accounts. WhatsApp is testing an algorithmic feed for Status. The integration is available to both mobile and desktop devices for the application Pages Manager.

Facebook 150
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A digital media framework for smart marketing communications

Sherrilynne Starkie

No matter the communications challenge–marketing, advocacy, community relations, employee engagement–the best solutions have pieces from all four quarters of the digital media landscape. A balanced communications strategy is going to maximize the return on investment.

Marketing 199