Webbiquity SMM

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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

Now you’ve got “social media 2.0,” which tends to be more community-oriented. You and I might love fishing, or arts and crafts, or photography, or yoga—for anything that we have a passion or an interest in, you can create siloed Discord communities. You’ve got Community , which just raised $40 million.

B2B 306
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Five Marketing Metrics that are Definitely NOT “Worthless”

Webbiquity SMM

It’s a better environment for promoting hospitality, entertainment, retail and fashion brands than for industrial goods. This isn’t to say that Facebook should be a central part of every company’s social strategy.

Metrics 195
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The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Expert Community Manager with the Focus Expert Network, a network of thousands of leading business and technology experts who answer questions and post thought leadership content. Connie is the Community Strategist for the Alterian (formerly Techrigy) SM2 social media monitoring platform. Becky Denniston. Connie Bensen. Katie Rosman.

Twitter 279
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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Corporate blogs can operate in a similar fashion, except that the sole sponsor or advertiser is the company itself. Highlight your company’s community involvement. Through a blog, marketers become publishers, providing their audience with relevant and valuable content. What should they promote?

ROI 191
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Nine B2B Marketing Lessons from College Visits

Webbiquity SMM

B2b marketers can’t entice buyers with promises of government financial aid, of course, but there several other tactics that can be employed to minimize price objections, such as: • Offer your product in a modular fashion, so it can be purchased and implemented one affordable piece at a time.

B2B 188
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Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity SMM

FailChips , JailBlimp and KaleLimp to SnailPrimp, MaleCrimp and MailShrimp , fictitious products that ranged from potato chips to fashion and beauty trends, were created and promoted through short films, social media buzz, and even a music video. Share your expertise: Online communities and forums.

B2B 198
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How to Optimize for “Direct” Website Traffic

Webbiquity SMM

” Old friends may include, among others: • Current customers (for example, clicking on a bookmarked link to your support page or user community area). Old-fashioned word of mouth (WOM): while so much attention today is lavished on social media marketing (and not unrightly so necessarily), the fact is–people still talk.

How To 169