Waxing UnLyrical

MARCH 28, 2016

Spring has sprung, and if you’re like most people, you’re getting the urge to break out your rubber gloves and indulge in some good old fashioned spring cleaning. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

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Strategy Banking Fashion Consultant 100

Waxing UnLyrical

JUNE 15, 2011

Someone who is going to cover your business in a façade will not engage your community on the same level as a trust agent speaking his/her mind. If your frontline employees understand your business’ target market, they ultimately know the community your brand has. Take @Comcastcares for example. Try to Reposition Your Image.

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Brands Fashion B2B Communities 196

Waxing UnLyrical

APRIL 11, 2012

Tarnishing your brand doesn’t have to happen in such a dramatic fashion. You’ve got to know your online community well to be “in the know” on how to best speak with them when this kind of thing happens. • It opens up room for competitor(s) to take the lead. • You lose credibility. Your value proposition is weakened. •

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Training Journal Flickr Loyalty 177

Waxing UnLyrical

MARCH 15, 2012

In a paradoxically fragmented yet increasingly connected media and communication sphere, this includes a suite of ever-growing communication platforms and technologies, and a new range of influencers and communities that are not only versed in these fields, but connected more than ever before.

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Comparison Skills Flickr Fashion 163

Waxing UnLyrical

FEBRUARY 27, 2015

And that’s fine, except you’re not going to get much out of it in terms of community building, thought leadership, etc. But the whole point of being a grown-up is that you engage thoughtfully and in a measured fashion. How to use social media (not). ” This is true. Based in the Washington, D.C.,

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Social Media How To Consultant Fashion 100

Waxing UnLyrical

FEBRUARY 16, 2011

Finally I went on Twitter when I’d had enough of the “senior fashion writer&# giving me what I thought was fluff. They’re doing such a good job of it, that they’re getting their customers and community to tell their stories for them. Their orders got backed up because of the demand generated via Groupon.

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Case Study Organization Flickr Study 268

Waxing UnLyrical

MAY 9, 2011

A metal blogger with appalling fashion sense and an out-of-control sausage roll fetish. Join the Grymm & Epic community for creative entrepreneurs, or read her heavy metal blog on Steff Metal. Where did they come from? It’s magical. What’s so special about me? I’ll admit, I used to worry about Google.

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Hotels Flickr Fashion eBook 125

Waxing UnLyrical

OCTOBER 27, 2011

It’s people like this – business development managers, and so on, who find our names on some list, or maybe see them on Twitter and, in their urgency to check off as many boxes as possible on their prospect list, do so in the most ham-handed fashion ever. Focus on building community. Because, shock and awe, they are.

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How To Skills Flickr Fashion 225

Waxing UnLyrical

FEBRUARY 17, 2016

This is the ongoing battle cry of all business communities. Think of industries that have little to nothing to do with you: cars, sodas, electrical wiring, horticulture, cooking, fashion, and exercise. I’ve been thinking about these a lot lately, so I figured it’s time to explore what they are and start an industry-wide discussion.

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Consultant Industry Collaboration Project 0

Waxing UnLyrical

SEPTEMBER 28, 2010

. “The JIC is responsible for coordinating messages, researching inquiries, and is the center of our communications strategy.&# On why Pepco is on Twitter if it’s not going to use the medium to respond in a timely fashion: “Pepco is on Twitter because that is where many of our customers are. These fine folk did: Jan.

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Social Media Postrank Energy Tourism 153

Waxing UnLyrical

SEPTEMBER 30, 2010

His channel is full of videos about random topics formatted in classic vlog fashion–with a handheld camera and minimal post-processing. Its a show celebrating YouTube and its community, streamed live on the Internet from different locations. Timothy aka Traphik ( theTimothyDeLaGhetto ) Is he actually ghetto?

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YouTube Postrank Class Tourism 135

Waxing UnLyrical

AUGUST 22, 2010

said Evening to me, in a most avuncular fashion. Only problem was, by the time the evening rolled around, I’d only had one really good laugh thus far. When I opened the door “How’s it going?&# “Pretty good,&# I answered, “except for this laugh thing.&# These fine folk did: Jan.

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Class Postrank Tourism Comments 170

Waxing UnLyrical

OCTOBER 14, 2010

This cultivates a thinking community where information is evaluated, and then adapted and built upon. I may be a little old fashioned, but I kinda got used to seeing photo credits like that from reading the newspaper. Additionally, they will be able to teach others valuable knowledge with their own perspectives. Two things though.

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Class Flickr WordPress Template 178

Waxing UnLyrical

DECEMBER 14, 2010

In the year I applied, out of our group interview of 10, there were probably seven future fashion PRs, and three music PRs (I was the latter at the time). Image: Marc Benton via Flickr, Creative Commons 3. Know where you want to go and what’s involved. These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb.

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Class How To Applications Course 227

Waxing UnLyrical

AUGUST 15, 2019

At this time, most marketing-related Stories focus on fitness, fashion, retail, technology, airlines, automobiles, travel, food and drinks. Alex Slichnyi, community manager at 99firms.com , is an avid learner of all things IT. Instagram Stories are suited for all types of industries, yet some are bound to be more appreciated.

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Instagram Airlines Loyalty Marketing 157

Waxing UnLyrical

MAY 15, 2015

But while it would have been lovely to have that video handy, there’s also something rather refreshing about having to remember it the old-fashioned way: through physical memory. community embraced me when I was new here; as did San Francisco back in the day. Life is all about chances: both giving them, and getting them.

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Consultant Metrics Fashion iPhone 100

Waxing UnLyrical

SEPTEMBER 27, 2010

After we finish filtering out the profanity, a team of crack animal trainers and fashion bloggers feed these data into an NSA-grade Random Comedy Generator that writes suggested tweets for the following day. Our secure war-room in an undisclosed location monitors real-time dropped call information from our network of private satellites.

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Wireless Class Feed Feedly 185

Waxing UnLyrical

NOVEMBER 1, 2010

We really need to see measurement incorporated into courses in a much more holistic fashion, and Im keeping my fingers crossed that PRSAs initiative will start to seed that. Don B @Donbart Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" Mark as read Approve comment Don, I think youre absolutely right.

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Class Education Metrics Creative Commons 258

Waxing UnLyrical

APRIL 27, 2011

You still have to do your legwork (in the old days they called it research) and actually pay attention to the community you’re trying to reach, figure out who’s talking and who’s driving action. I said one. It shouldn’t be the only one. That’s the most important part.

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Influencer Klout Postrank Technorati 276

Waxing UnLyrical

OCTOBER 25, 2010

Or, these days, to click about it in some fashion or other. When companies realize their customers – existing or potential – want to talk about something, they jump on that bandwagon, and encourage people to talk about it even more. So people do. And more organizations jump on board. And more people talk. These fine folk did: Jan.

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Class Avatar Cause marketing Postrank 248