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Don’t Be Scared Be Prepared – How to Manage a Social Media Crisis

Convince & Convert

You need some sort of social media listening software in your organization. You must have a listening protocol in your organization. Create a crisis flowchart that specifies who in your organization should be contacted in different scenarios. Create a Crisis FAQ. It’s hard to deal with a crisis you can’t find.

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Social Pros 18 – Ike Pigott, Alabama Power

Convince & Convert

If you are a very sales-driven, outbound calling organization, then LinkedIn is a gold mine. Do that same study, but at each level of the organization. Are you in marketing or communications? I’m in a little tiny unit now called “Strategic Issues and Community Affairs.” That was the magic line.

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