Social Media Strategery

MAY 11, 2012

" Social Media Is About Cultivating Community, Not Corralling Cattle. "The " If You Want a True Community on Social Media, You Have to Create It. "As Are we crafting community strategies with the brands' objectives truly in mind? Ads alone aren't going to win you many friends.

Brands 133

Brands Advertising Communities Buy 133

Social Media Strategery

JUNE 25, 2010

Community Blog. communities have failed to build a critical mass of users, they can quickly become echo chambers, they don’t have full leadership support, and they often fail to make it “ into the flow.&# Facebook firewall gov20 government government 2.0 Facebook firewall gov20 government government 2.0

Gov 2.0 92

Gov 2.0 Web 2.0 Wiki Committee 92

Social Media Strategery

MARCH 23, 2011

Over the course of eight years in the consulting industry, I’ve noticed an increasing number of colleagues, peers, and clients thinking that just because they read/downloaded/heard a white paper, strategy, or presentation, (a play, a swing, or a catch) they too can go out and be a communications or social media expert too.

Case Study 110

Case Study Team Communities Social Media 110

Social Media Strategery

AUGUST 26, 2010

The developers are often the most active members of their respective communities and they’re using their own software day after day in the course of doing their jobs. Common Ground – you become a member of the community instead of the guy behind the curtain making changes willy-nilly. Notice anything?

Gov 2.0 117

Gov 2.0 Tools Wiki Sharepoint 117

Social Media Strategery

NOVEMBER 25, 2009

Community, have had an alternately successful and frustrating (but never boring) year. 2009 went from unbridled optimism to eager anticipation to a little dose of realism, but through it all, the community of people and the relationships that have been forged across agency lines continued to grow stronger. Year In Review!

Gov 2.0 120

Gov 2.0 Social Media Review Web 2.0 120

Social Media Strategery

AUGUST 18, 2010

Now, fast forward five years and advertising is now found on social media sites such as Facebook, Twitter and YouTube, making everyone’s lives a lot easier. Employers do not want to hire a person whose Twitter or Facebook page could make their company look bad. How would we assess a social media course?

Education 135

Education Social Media Gov 2.0 Class 135

Social Media Strategery

APRIL 27, 2010

community’s zeal for all things social media and online, 1/3 of Americans still don’t have access to broadband Internet , and even among those who do, less than 50% prefer to contact their government via online means, instead preferring the telephone, in-person contact, or writing a letter (!!). community?

Gov 2.0 126

Gov 2.0 Social Media Web 2.0 Statistics 126

Social Media Strategery

AUGUST 8, 2010

Not whether that’s the Chief Marketing Officer or the Director of Public Affairs or the Community Relations Lead, but actual names of people. It might be that new guy over in community relations, or maybe it’s your webmaster. Remember, social media is driven by the person, not the position. It might be Kim over in HR.

Gov 2.0 139

Gov 2.0 Social Media Social Media Management Organization 139

Social Media Strategery

SEPTEMBER 22, 2008

Development Social Media Social Media in Action: Twitter and Emergency Response Tue, Sep 23, 2008 Social Media If you were reading the news or traveling by plane today, you probably already know about the JetBlue evacuation of JFK airport in New York today. Home About Me Speaking Legal-ese My Team Gov 2.0 Government 2.0

Gov 2.0 50

Gov 2.0 Social Media Twitter Web 2.0 50

Social Media Strategery

JANUARY 20, 2014

Starting a Facebook or Twitter account was free, and hiring a part-time intern to manage them didn’t cost much. Fast-forward a few years, and we’re seeing more and more organizations hire entire teams to create content for Twitter, Facebook, Tumblr, Pinterest, and whatever hot new social media startup launched last week.

Social Media 104

Social Media Compete Cost Syndication 104

Social Media Strategery

SEPTEMBER 28, 2009

Steve Ressler, Founder of GovLoop As announced this morning, GovLoop, the premier social network for the government community, has joined forces with GovDelivery, the world’s leading provider of government-to-citizen communications solutions. The short answer was that the community was unsustainable. Within the Gov 2.0

Gov 2.0 89

Gov 2.0 Collaboration Communities Web 2.0 89

Social Media Strategery

JULY 18, 2012

Communities don’t work like that. Posts that lower the barrier to entry that actually create the sense of community disappear because they don't positively impact influencer ratings, meaning fewer and fewer people feel comfortable sharing anything. People don’t work like that.

Klout 124

Klout Influencer Collaboration Social Networking 124

Social Media Strategery

OCTOBER 9, 2010

The mission has three parts: Bringing about awareness of social media and its impact on both personal, professional, and civic engagement to educational communities. I often wonder why I don’t find more programmers on Twitter. Nobody was paying attention to Facebook five years ago, now it’s everywhere.

Education 123

Education Social Media Project Study 123

Social Media Strategery

JUNE 17, 2010

Self-discipline is needed – All the technical tools in the world won’t help you if you don’t have the self-discipline to turn off Twitter every once in a while. link to post] – Posted using Chat Catcher [link] saraestescohen (Sara Estes Cohen) Twitter Comment @sradick ha. We have to now set up our own filters.

Gov 2.0 125

Gov 2.0 Social Media Web 2.0 Wiki 125

Social Media Strategery

OCTOBER 8, 2009

Fri, Oct 9, 2009 Government 2.0 “Dear [fill in your favorite sports team], You may think of me as a fan or as a ticket-holder now, but if you give me the chance, I’d gladly be a marketing specialist, brand ambassador, web developer, community organizer and data cruncher. I’m one of the leads for our social media/Government 2.0

Gov 2.0 90

Gov 2.0 Sports Team Web 2.0 90

Social Media Strategery

AUGUST 9, 2009

We’ve seen the return of the Koobface virus , the Marines have banned social networking sites (*UPDATED: No, they haven’t ) , and both Twitter and Facebook were overcome by denial-of-service attacks. link] TrendTracker (Social Media Tip) Twitter Comment Social Media and IT Security: Adversaries or Partners?

Gov 2.0 86

Gov 2.0 Social Media MySpace Web 2.0 86

Social Media Strategery

OCTOBER 17, 2009

It showed me people asking the tough questions , demanding more out of the community, and tackling some very polarizing legal issues. link] Passionatematch (Ekimia) Twitter Comment Gov 2.0 – We Need to Get Past the Honeymoon Stage of Our …: I was in Las Vegas this week to participate in Blo. relationship.

Gov 2.0 94

Gov 2.0 Sharepoint Web 2.0 Conference 94

Social Media Strategery

JUNE 7, 2009

principles, and have made an impact on government and the citizens and communities it serves. Expo Showcase Home Submit your proposal Follow @gov20events on Twitter Gov 2.0 Events on Facebook Gov 2.0 Facebook firewall gov20 government government 2.0 Facebook firewall gov20 government government 2.0 More Gov 2.0

Gov 2.0 98

Gov 2.0 Web 2.0 Committee Proposal 98

Social Media Strategery

APRIL 17, 2010

Be prepared for…([link to post]) /via @sradick #assnchat – Posted using Chat Catcher [link] belhayes (Belinda Hayes) Twitter Comment Interesting RT @sradick Interested in being the tip of the social media spear at your organization? I’m one of the leads for our social media/Government 2.0

Gov 2.0 107

Gov 2.0 Tips Web 2.0 Wiki 107

Social Media Strategery

MAY 24, 2010

The system also supports mobile applications and integrates public social media sites, such as Twitter and Facebook, as well as sophisticated geospatial systems, such as Open Street, to create detailed maps of damaged areas. Make sure that you follow all of our Booz Allen attendees on Twitter too! identity and more.

Gov 2.0 77

Gov 2.0 Wiki Web 2.0 Forums 77

Social Media Strategery

SEPTEMBER 25, 2009

The sports community is a very insulated community – teams and leagues generally look inside the sports industry to hire their communications and marketing professionals, but maybe they should take a look at the Government 2.0 industry to find that next pool of communications talent and innovation.

Gov 2.0 82

Gov 2.0 Sports Web 2.0 Wiki 82

Social Media Strategery

JANUARY 7, 2010

As you might imagine, neither of these conclusions bode well for the long-term health of a virtual community behind the firewall. Lastly, be a community manager. I wanted to model the behavior that people could/should take when participating in that online community. I’m one of the leads for our social media/Government 2.0

Gov 2.0 125

Gov 2.0 Social Media Wiki Collaboration 125

Social Media Strategery

FEBRUARY 18, 2010

is about more than wikis, open data , Twitter , Web 2.0, Sure, social media can help facilitate this transformation, but starting a blog or Twitter account is by no means a prerequisite. Development Social Media Social Media isn’t a Prerequisite for Open Government Fri, Feb 19, 2010 Government 2.0 Open Government/Government 2.0

Gov 2.0 125

Gov 2.0 Social Media Web 2.0 Wiki 125

Social Media Strategery

JANUARY 21, 2010

leaders on Twitter, are my primary sources of all things Gov 2.0. community from 3,000 miles away? Even though we’re not a social network, I get lot of feedback on the sense of community it brings to the open gov, Gov 2.0 They’re different communities. community to know about GovFresh?

Gov 2.0 89

Gov 2.0 Web 2.0 Forums Wiki 89

Social Media Strategery

DECEMBER 24, 2009

link] tericee (Teri Centner) Twitter Comment I didn’t realize NORAD has been tracking Santa for FIFTY YEARS (with the help of #boozallen!) sradick knew >> [link to post] – Posted using Chat Catcher [link] mbado (mbado) Twitter Comment Do you know where Santa is right now? Check is out at [link] Happy New Year everyone.

Gov 2.0 81

Gov 2.0 Social Media Web 2.0 Wiki 81

Social Media Strategery

MAY 6, 2010

community who have experienced similar frustrations. Contact the author [link] StichtingDEN (DigitaalErfgoedNL) Twitter Comment RT @NLoverheid20: What Kind of Impact Has Social Media Had on Your Organization? link] adrielhampton (Adriel Hampton) Twitter Comment RT @sradick What Kind of Impact Has Social Media Had on Your Organization?

Gov 2.0 72

Gov 2.0 Organization Social Media Forums 72

Social Media Strategery

MAY 12, 2010

I actively avoided Twitter, for example, because I didn’t see the purpose. She has been with the firm for three years, providing client assistance in a number of markets including emergency communications. the-boate [link] eakimberly (Beth) Twitter Comment Have you heard of Reverse Mentoring? Turns out, Web 2.0 The Whole. :

Gov 2.0 101

Gov 2.0 Web 2.0 Wiki Sports 101

Social Media Strategery

MARCH 11, 2012

To give you some idea of how long ago that really was, consider this: Facebook didn’t exist (it wouldn’t launch on Harvard’s campus for another five months). I created our now 6,000 member+ Yammer community more than three years ago), and Gov 2.0 (I My first day with Booz Allen was October 6, 2003.

Gov 2.0 112

Gov 2.0 Yammer Committee Policies 112

Social Media Strategery

NOVEMBER 13, 2009

To address those of you who would have asked me the first question, I help my government clients develop and implement communications strategies and tactics so that they can better communicate with their employees, other government partners, the general public – essentially with any of their stakeholders. That’s ok.

Gov 2.0 80

Gov 2.0 Conference Web 2.0 Wiki 80

Social Media Strategery

JANUARY 27, 2010

community, congratulate those of us on new career moves, and help connect potential candidates to new positions too. community and I’m looking forward to see where he takes his passion in this new role. link] DaveMurr (David Murray) Twitter Comment Blog to feature people on the move and jobs in Gov 2.0

Gov 2.0 86

Gov 2.0 Web 2.0 Forums Wiki 86

Social Media Strategery

APRIL 7, 2009

Search Twitter for the tag #gov20 and start clicking through to people’s Twitter accounts and blog posts. bwe08 101 bah best practices blog boozallen booz allen buy-in change management communications community conference DC DHS E20 education enterprise 2.0 Facebook firewall gov20 government government 2.0

Gov 2.0 105

Gov 2.0 Web 2.0 Wiki Case Study 105

Social Media Strategery

DECEMBER 7, 2011

Chartered in 1947, PRSA is the world’s largest and foremost organization of public relations professionals and boasts a community of more than 21,000 members across the U.S. Technology has changed a lot over the last 30 years.

Press Release 125

Press Release How To Organization Collaboration 125

Social Media Strategery

APRIL 3, 2014

Today we have Search Engine Marketing (SEM) Managers, Search Engine Optimization (SEO) analysts, Digital Analysts, Community Managers, Content Marketing Specialists, and way too many social media ninjas, gurus, and rockstars. Will he share it with his 100K Twitter followers and Facebook fans? If only things were still this easy.

Syndication 103

Syndication Marketing Advertising SEO 103

Social Media Strategery

JUNE 15, 2010

community, the people who have helped me in my career, the people who made me believe that openness, transparency, and collaboration in government could be a reality. I realized that the technology and the work didn’t mean anything unless I had a community, unless I connected to PEOPLE. Now, instead of highlighting the Gov 2.0

Gov 2.0 66

Gov 2.0 Wiki Web 2.0 Sports 66

Social Media Strategery

NOVEMBER 24, 2010

The role sure sounds enticing to anyone working in the social media community (the below represents a composite job description that you might see): Job Title: New Media Director. &# Some may even look at a role like this as the pinnacle for a social media professional in the DC area. Department: Department of Take Your Pick.

Gov 2.0 133

Gov 2.0 Press Release Policies Buy 133

Social Media Strategery

JULY 21, 2009

At the current pace, I imagine that I’ll soon just be Steve Radick, one member of a 500+ person team of communications professionals, all of whom know how to write a press release, create a corporate newsletter, write a speech, craft engaging blog posts, use Twitter to engage with their audiences, and develop a strategic communications plan.

Gov 2.0 109

Gov 2.0 Social Media Press Release Web 2.0 109

Social Media Strategery

OCTOBER 1, 2009

You can find Tracy on Twitter ( @tjohns06 ), on Vimeo , and at Gov2.0 Through this process, a community has been developed and needs to be cultivated. You can find Tracy on Twitter (@tjohns06), on GovLoop, on Vimeo, and at Gov2.0 events around DC. events around DC. third) phase of the process? third) phase of the process?

Gov 2.0 83

Gov 2.0 Engagement Social Media Committee 83