Sherrilynne Starkie

DECEMBER 20, 2020

Eighty-three per cent of Canadians are on Facebook and almost 77 per cent use it daily. Twitter is alive and well in Canada. Forty-two per cent of us are on Twitter and half of those users are on it daily. A balanced communications strategy is going to maximize the return on investment. How Canadians use Social Media.

Marketing 195

Marketing Syndication Adwords News 195

Sherrilynne Starkie

MAY 23, 2018

This week's must-know news from the world of social media includes new features and functions from Instagram, Facebook Messenger, LinkedIn and Twitter. New reporting tools for Facebook Messenger. Previously, users could report Messenger conversations only through Facebook reporting tools or Messenger web. Follow List.

Klout 170

Klout Features Social Media Lithium 170

Sherrilynne Starkie

AUGUST 22, 2018

This week’s top 5 must-know social media news for marketing and communications professionals see a lot of good work by both Google and Facebook in the effort to improve the quality of news and reporting. Facebook removes content from Russia and Iran. Twitter struggles with Fake News issue. Not so much.

News 150

News LinkedIn Instagram Upcoming 150

Sherrilynne Starkie

AUGUST 4, 2012

A new social media strategy was launched earlier this summer which includes Ottawa police Twitter and Facebook accounts. Since 2009, the UK’s West Midland’s Police have been engaging on Facebook, Twitter and Youtube, to v ery good effect. In Ottawa, we have Inspector Uday Jaswal now using Twitter.

Newsletter 355

Newsletter Meeting Social Media Study 355

Sherrilynne Starkie

AUGUST 4, 2013

The sad events that took place last month in Lac-Mégantic proved that social media can easily escape the official communications channels during a crisis situation. As events rolled out on that fateful night, Twitter told the story of the disaster in real time.

Social Media 334

Social Media Case Study Communities Social Media Management 334

Sherrilynne Starkie

JANUARY 22, 2019

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. Glad to see these priorities.

Social Networking 150

Social Networking News Aggregator Journal 150

Sherrilynne Starkie

FEBRUARY 13, 2018

Facebook, Pinterest and Instagram, for example, all have features that allow people to buy directly. This could be customers, employees, surrounding communities, shareholders, policymakers and so on. They are experts on Facebook, Twitter, Instagram, LinkedIn, Pinterest, SnapChat and more. They are expert implementers.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Sherrilynne Starkie

MAY 25, 2013

There is just one more week until the third annual Social Capital Ottawa, a one-day conference for O-city’s active social media community. Don’t miss this opportunity for facetime with the people of Ottawa’s social media community and to learn the about the latest social media thinking and trends. Related articles.

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Social Capital Conference Case Study Eventful 300

Sherrilynne Starkie

APRIL 5, 2018

Companies often focus a lot of resources on three or four major channels: Facebook, Instagram, Twitter and LinkedIn, because that’s what they know. One company had spent more than year updating and promoting its Facebook page, but wasn’t getting the engagement needed to raise awareness of important policy issues.

Social Media 329

Social Media Consultant Resources Curation 329

Sherrilynne Starkie

OCTOBER 15, 2018

Eighty-four per cent of Canadians are on Facebook and almost 80 per cent use it daily. You may have heard rumours that Twitter is dead and nobody uses it anymore. But, Twitter is alive and well in Canada. Forty-two per cent of us are on Twitter and 45 per cent of users are on it daily. How Canadians use Social Media.

Marketing 199

Marketing Syndication Adwords Social Media 199

Sherrilynne Starkie

APRIL 13, 2013

Twitter and Facebook lit up with comments and criticism and this in turn became a news story covered by the mainstream media.Ottawa Mayor Jim Watson weighed in saying that he had suggested Bytown should consult with First Nations groups prior to the launch. Skyhawks was chosen by the team’s Facebook fans who voted on final selection.

Sports 310

Sports Consultant Newsletter Team 310

Sherrilynne Starkie

JULY 3, 2012

Canada’s national capital is Ottawa and one of the city’s many strengths is the active and passionate social media community that thrives here. It’s a community that continues to grow and learn that’s why it supports the 2nd annual Social Capita l conference taking place later this month. Related articles.

Social Capital 278

Social Capital Conference Community building Newsletter 278

Sherrilynne Starkie

FEBRUARY 13, 2012

This may or may not be a uselful feature, depending on how each user defines ‘influence’ Reuters has more than 3,000 journalists around the world and many are on Twitter. VISIT MY FACEBOOK PAGE. Social Pulse contains a directory that is categorized by topic, which could prove useful for research. Related articles.

Wireless 292

Wireless Klout Module Directory 292

Sherrilynne Starkie

APRIL 20, 2013

AT a recent IABC Ottawa professional development event, speaker Melissa Carroll, the person behind the Montreal Police Service ’s (SPVM) Twitter account during the 2012 student protests against tuition fee increases, explained that social media can really move people. It turns out that Twitter was the perfect channel for the task.

Social Media 320

Social Media Hashtag Eventful Journal 320

Sherrilynne Starkie

MAY 6, 2014

The Communicator of the Year (COTY) Award recognizes the outstanding achievements of an Ottawa-based organizational leader who shows excellence in the field of communications. The recipient is a well-known figure in his/her community, a role model and trusted mentor to his/her peers. PLEASE LIKE MY FACEBOOK PAGE.

Wikipedia 186

Wikipedia Eventful Hosting Communities 186

Sherrilynne Starkie

NOVEMBER 4, 2012

From then the movement grew: The Fair Copyright for Canada Facebook Group was launched in 2007 and soon had 90,000 members. Hundreds of Facebook groups started cropping up indicating the issue was finding space in local communities. People will increasingly seek to influence policy, companies and communities.

Committee 312

Committee Mashup Policies Wikipedia 312

Sherrilynne Starkie

MARCH 11, 2013

Twitter and Facebook immediately exploded with accusations of racism because of the tomahawk’s place in Native American culture. Sports team names are at the very core of any team’s personality and the culture of their community of supporters, not to mention their marketing brand. PLEASE LIKE MY FACEBOOK PAGE.

Sports 281

Sports Brands Focus Group Microsoft 281

Sherrilynne Starkie

SEPTEMBER 17, 2012

Bloggers’ online communities respect them and trust them, so no brand worth its salt would ever expect a blogger to tell a lie. Include also any relevant social media statistics: i.e. number of Facebook friends, Twitter followers, Google PageRank , number of blog subscribers etc. Be honest, but be respectful.

Blogger 367

Blogger Brands Tips Influencer 367

Sherrilynne Starkie

MAY 11, 2013

In addition, approximately half of boomers and a quarter of over 65s use social networking sites, mostly Facebook but some use Twitter too. But, communicating with zoomers can be complex. PLEASE LIKE MY FACEBOOK PAGE. Following our one-week intensive campaign, almost two-thirds of the apartments had been rented.

Travel 295

Travel Mobile Newsletter Project 295

Sherrilynne Starkie

AUGUST 20, 2012

It’s based on how I helped one company start its journey into social media by creating a Facebook secret group. Still we can all learn from the experiment… Facebook’s secret groups. PLEASE LIKE MY FACEBOOK PAGE. Here’s one I wrote in January 2011 that continues to attract readers. Related articles.

Groups 337

Groups Groups Sports Notification 337

Sherrilynne Starkie

AUGUST 27, 2018

I tend to shortlist candidates who possess a degree from a ‘good’ university, including communications, journalism, or business graduates (although I’ve seen some degrees in English and linguistics, too). The more desirable candidates will also have a PR or marketing diploma, or a certificate from a community college.

Industry 170

Industry Social Media Training HootSuite 170

Sherrilynne Starkie

FEBRUARY 20, 2012

Its tagline is “The Best Content about Social Media for Business”, and it sits alongside Alltop and Social Media Today in terms of content and community. VISIT MY FACEBOOK PAGE. Some of social media’s top bloggers are featured on Social Media Former and it gives readers a great one-stop-shop to read their favourite blogs.

Social Media 279

Social Media Alltop RSS Widget 279

Sherrilynne Starkie

APRIL 26, 2015

Twitter has been around now for nine years; during that short time it’s changed both the PR profession and practitioners alike. I’ve built an international following and have had many great opportunities come my way thanks to my Twitter profile. Many of my clients first became aware of me via Twitter, so did my boss.

Twitter 150

Twitter HootSuite Tweetdeck Aggregator 150

Sherrilynne Starkie

JULY 4, 2018

Top 5 must know social media news including Twitter automation, Facebook transparency, Instagram soundtracks, Google Analytics videos, and Snapchat's tennis lens. Twitter cracks down on automation. Twitter is using machine learning tools to identify and take action against automated accounts and it's working. Follow List.

Analytics 170

Analytics Instagram Analysis Library 170

Sherrilynne Starkie

JUNE 9, 2013

It can be difficult to show that have a thousand Facebook fans for 10,000 Twitter followers delivers product sales or votes or brand loyalty. We recently worked with a government client who had spent considerable effort and resources over 18 months building a following on Twitter. PLEASE LIKE MY FACEBOOK PAGE.

Analytics 380

Analytics Social Capital Klout Analysis 380

Sherrilynne Starkie

JANUARY 7, 2012

This infographic describes the top trends on Twitter last year. VISIT MY FACEBOOK PAGE. It’s a snapshot of popular and youth culture. It’s probably an accurate reflection of users’interests; interesting that there are no major brands mentioned (other than sport). Related posts: Women in social media. Related articles.

Trends 299

Trends Twitter Insurance Sports 299

Sherrilynne Starkie

NOVEMBER 20, 2012

Facebook and other social networks can affect your brain! Are professional communicators normal? Infographic: Twitter facts. PLEASE LIKE MY FACEBOOK PAGE. INFOGRAPHIC: Facebook Psychology – Is Addiction Affecting Our Minds? Facebook Psychology: Is Addiction Affecting Our Minds? Related articles.

Facebook 393

Facebook Consultant Social Networking Newsletter 393

Sherrilynne Starkie

JANUARY 8, 2018

Facebook users spend 3x more time watching live video than traditional video. Facebook, Twitter, LinkedIn, Google Ads, native ads, Outbrain and more. Community Management. Facebook, Twitter, Instagram, LinkedIn, SnapChat, Pinterest and more. Infographics are liked 3x more than any other content formats.

Skills 334

Skills Social Media Sysomos Diagrams 334

Sherrilynne Starkie

MAY 4, 2012

This is my most-answered Facebook question ever posed with 57 people taking the time to register a vote. Perhaps surprising, Facebook! Five would kick Twitter to the curb. The fact that Facebook users named it so often is a bit of a shock. VISIT MY FACEBOOK PAGE. Four would shirk LinkedIn. Three said none.

Social Networking 334

Social Networking Exercises LinkedIn ROI 334

Sherrilynne Starkie

MARCH 21, 2012

Top Twitter trends for 2011. VISIT MY FACEBOOK PAGE. This infographic highlights how Wikipedia has revolutionized research and how it has become a reliable fountain of knowledge. Via: Open-Site.org. Related posts: Content marketing is king. Women in social media. Click here to start to receive my newsletter. Related articles.

Wikipedia 302

Wikipedia Open Source Newsletter Research 302

Sherrilynne Starkie

FEBRUARY 17, 2012

VISIT MY FACEBOOK PAGE. Here’s an infographic summarizing the study’s findings: Related posts: Next is now: how the internet is changing us. Canada is the world’s No. Creative PR: eating a Ford. Click here to start to receive my newsletter. Related articles. Let’s Get Personal (csmt12.wordpress.com). wordpress.com).

Report 308

Report Survey Social Networking Newsletter 308