Dave Fleet

NOVEMBER 9, 2016

Richard Edelman, in a thoughtful town hall meeting with our global team today – and now captured on his blog – laid out a communications-focused lens on what happened, as well as some well-reasoned ideas on what businesses should look to do in the wake of the results. Twitter Triumphs over The New York Times”. Echo Chambers Prevail.

Analytics 150

Analytics Google Reader Social Media Sentiment 150

Dave Fleet

JUNE 8, 2012

Gone are the days when the GMOOT (Get Me One Of Those) approach will get you anywhere – simply having a Twitter account, or a Facebook Page, isn’t enough. Engaging effectively to build relationships and communities of interest. We’ve reached a critical point in the evolution of social media as a business tool.

Social Media 410

Social Media Strategy Company Course 410

Dave Fleet

FEBRUARY 16, 2016

Decline of community management (in some areas). Companies realized the opportunity presented by engaging with their customers through these new channels, but we were still in a time when simply creating a Twitter or Facebook account would make headlines. Less “social”, more “media”. The (actual) year of mobile.

Mobile 105

Mobile Trends Compete Loyalty 105

Dave Fleet

AUGUST 30, 2010

“In too many cases, the “best practices&# espoused by digital agencies are less about “serving the community&# and more about driving a rush of new fans, without much thought re: how to keep those fans engaged on a LONG-TERM basis.&# — Todd Defren.

Social Media 399

Social Media Patterns Campaign Engagement 399

Dave Fleet

OCTOBER 22, 2010

Everything seems to be going on as expected but, then they get thrown a curve ball: Four days ago their call centre started receiving a dramatic increase in calls revealing that a message is floating across Facebook that their investment product is somehow unreliable.

Reputation 342

Reputation Social Media Banking B2B 342

Dave Fleet

NOVEMBER 22, 2010

Here are five ways to begin to shift your thinking from traditional communications to social communications. Your new social hub, or your Facebook Page, or your engagement plan may be the nice, glamorous part of your approach to social media, but be careful not to completely neglect incoming information in favour of outbound messages.

CPM 413

CPM Comparison Diagrams Sentiment 413

Dave Fleet

FEBRUARY 2, 2012

There’s a dichotomy here, quite possibly because “social media” means different things to different people – plenty of people think of Twitter as a bunch of people talking about their lunch; I think of it as my industry peers discussing trends (and the occasional LOLcat). Use social media as a conduit and a connector.

Social Media 305

Social Media Bazaarvoice Survey Eventful 305

Dave Fleet

APRIL 4, 2018

Its roots back in the mid-2000s – and the early business use-cases – centred around building communities and solving problems. Twitter was new. Facebook was an emerging thing. When social media first emerged, I found it absolutely compelling. That became my passion. I talked about social media earlier.

Team 150

Team Social Media Training Foursquare 150

Dave Fleet

MAY 25, 2010

TV, radio and print advertising lets you do that; Facebook, Twitter and blogs don’t. Social media lets you identify, create and tap into communities of like-minded people. Social media tools don’t just let you flip a switch and reach thousands or millions of people. However, this doesn’t happen organically overnight.

Campaign 417

Campaign Social Media Marketing Loyalty 417

Dave Fleet

APRIL 4, 2018

Its roots back in the mid-2000s – and the early business use-cases – centred around building communities and solving problems. Twitter was new. Facebook was an emerging thing. When social media first emerged, I found it absolutely compelling. That became my passion. I talked about social media earlier.

Team 34

Team Social Media Training Foursquare 34