Akamai Marketing

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Social Media During Emergencies

Akamai Marketing

I was reliant exclusively on Twitter (mostly), Facebook and my car radio to get updates for the tsunami. If a community-based hashtag already exists as is the case with #hitsunami, then consider using that hashtag. And those same people maybe wondering what just happened to their travel plans ( flying out tonight, anyone? ).

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The Hard Questions of Social Media

Akamai Marketing

After dabbling in Facebook or opening a Twitter account, the next question is often, “what now?” Do we want to create community? There are certain audience segments where people have carved out niches for themselves, particularly in travel, Moms and B2B spaces. ” Its a fair question.

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Klout and Kred – Social Influence Comparison

Akamai Marketing

But, if you’re a travel blogger, then your frequent flier status probably is significant to your influence. Now THAT’S valuable to someone whose trying to create community and takes the reward system idea to an entirely new level. Not so much.

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