Waxing UnLyrical

JANUARY 8, 2013

Whether you want to go for coffee, meet a friend or keep yourself posted on your friends’ birthdays, Facebook is where today’s generation updates each other by sharing the minutest details of their lives on the platform. What do you think: will Facebook ever successfully bridge the gap between employers and employees?

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Yammer Facebook Travel Engagement 262

Waxing UnLyrical

MAY 13, 2019

Now on to: 5 Simple Ways SMBs Can Ace Social Listening. Become Socially Active. Don’t put off joining Facebook until your cousin calls you to inform you your business is being called out on Facebook. Create social media accounts on networks your target audience use. Fast Retailing. Hindustan Unilever.

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Waxing UnLyrical

JULY 19, 2011

But the ability to put people in them is not a big enough draw for me to entirely abandon Facebook if only a small number of my contacts set up Google+ profiles. are all still over at Facebook. And, more importantly, the audience my organization is trying to connect with is still on Facebook. So my focus is there. G+ is work.

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Waxing UnLyrical

SEPTEMBER 19, 2012

The social network, as most of us think of it, is nothing more than the likes of Facebook or Orkut, among others. But to the world at large, it’s not just about Facebook (or the related movie), but a community that has been built over the years around a common interest or topic.

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Waxing UnLyrical

JUNE 27, 2014

The socnet I’ve been turning to for my personal edification and jollification, surprisingly, is Facebook. So back I went to Facebook. I suppose I did this because of the primary social networks, my personal Facebook circle is the one I’ve kept tightest rein on. For a while I just went dark.

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Waxing UnLyrical

MAY 2, 2017

The best sales people in the world will tell you that “networking” isn’t just about gathering business cards at an event and then adding those contacts to your email list, which is essentially what one is doing when blanket-connecting on LinkedIn (or any social network). That is not a network.

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LinkedIn Banking Social Networking Questions 279

Waxing UnLyrical

MAY 23, 2014

area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn Friday Funny: Truth in Social Media. Shonali Burke Social Media cartoon friday funny Sean R. Nicholson social networking' Based in the Washington, D.C.,

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Social Media Consultant Social Networking LinkedIn 187

Waxing UnLyrical

JULY 15, 2017

It’s *the* business social network to have a presence on, right? Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Super-excited! So: LinkedIn. Wouldn't you like to be in her kitchen?

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LinkedIn Banking Reddit Social Networking 206

Waxing UnLyrical

FEBRUARY 21, 2014

area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn Friday Funny: Social Media Complexity. Shonali Burke Social Media cartoon friday funny Sean R. Nicholson social networking'

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Social Media Consultant Social Networking LinkedIn 191

Waxing UnLyrical

JULY 31, 2013

It’s only after decades that we’re beginning to play to digital’s unique properties, moving away for example from folders towards search and discovery, and away from email towards enterprise social networking. I think much the same can be said of social business. Attenzi – A Social Business Story.

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Yammer Microsoft eBook Case Study 209

Waxing UnLyrical

JUNE 4, 2014

It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community. Rise of the social photobooth and video jukebox. So which one garnered more interest according to Google trends?

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Content UGC Community building Hotels 253

Waxing UnLyrical

FEBRUARY 26, 2013

Have you ever wondered what compels people to share content on their social networks? Two social accounts cross in the night , and a re-tweet or Like is born – why is that? Facebook insists it has the answer: write better content. This was despite the fact that my critiques were apolitical.

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Content Study Flickr Advertising 256

Waxing UnLyrical

MARCH 23, 2016

While most of my friends and family are on Facebook and “addicted” to this social network, I choose to meet and interact with new people on Twitter. I enjoyed interacting with the community and learning more about the PR ecosystem and the importance of measurement in PR. How did these chats help me?

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Waxing UnLyrical

MARCH 3, 2014

Ken Mueller reminds us why the same rules that apply IRL community interactions should apply online. Why: Social media has given companies the ability to become more personable through online interaction. The Serious Goings-On Behind The Social Networking Scene . Become More Personable, Not a Person.

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Waxing UnLyrical

APRIL 22, 2013

Especially in the last few weeks I’ve seen a lot of vituperation online about how digital platforms and social networks, with Twitter being called out frequently, should and shouldn’t be used. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

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Waxing UnLyrical

AUGUST 24, 2015

If you want to compete in today’s fast paced business environment, you have to be social. But just simply being active on Twitter, Facebook, and all the rest is never enough. How can you track your social media efforts to ensure that your strategy is up to par? 5 Social Media Metrics You Can Stop Tracking Yesterday.

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Waxing UnLyrical

JULY 10, 2013

“Now that we have social media, how about replacing that with a Twitter pitch?” ” With the increasing use of social media platforms like Twitter and Facebook, communications professionals like us can also explore pitching stories to the media on Twitter in 140 characters , right?

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Twitter Press Release Social Media Industry 222

Waxing UnLyrical

DECEMBER 19, 2012

That reconnecting with my former classmates will be tough, though many, many of them have been nothing but warmly welcoming, at least as evidenced by their Facebook posts. So while you may see me on social networks here and there, you won’t see me on WUL until January. Based in the Washington, D.C.,

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iPad Consultant Flickr iPhone 194

Waxing UnLyrical

JUNE 15, 2015

Measurement in #PR – Social Network Analysis. Why: Some top-line thoughts from Alex Sévigny on social network analysis. No One Puts Social (PR) In a Corner. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

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Waxing UnLyrical

NOVEMBER 27, 2012

Jen, you have no need to apologize; on the contrary, many thanks to you for being so committed to the #measurePR community! As with any social network, it takes a while for the best measurement tools to sort out, and even then, (as always) you need to pick the tool that best measures what you are looking to measure.

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Analysis Metrics Questions Communities 198

Waxing UnLyrical

MARCH 18, 2013

They include tips on how to get set up with , and use smartly, a social network I still love. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn 18 Tweetable Twitter Tips for Newbies. Based in the Washington, D.C.,

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Tips Twitter Avatar Real Estate 277

Waxing UnLyrical

AUGUST 10, 2011

The fact remains, whether new media or old, you must learn and know how to write content that connects with your communities. Community management: Community management has come to the fore as a unique role and discipline in itself. For more on content rules, check out this great book.).

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Skills Communities Issues Education 188

Waxing UnLyrical

AUGUST 10, 2016

This past year, we saw Buzzfeed’s exploding watermelon blow up the internet, becoming the largest Facebook Live stream to date, with over 800,000 live viewers. Candid photos from your community or brand influencers resonate more with consumers than glossy, photoshopped ads because they feel real. Guest Post by Denise Chan.

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Waxing UnLyrical

JUNE 21, 2013

You can monitor lists, schedule tweets, and participate in so many social networks from that one place, that if you’re not, I truly believe you’re making more work for yourself than you need to. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

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Twitter How To HootSuite Curation 246

Waxing UnLyrical

JULY 31, 2015

Now, more and more, people are getting their news from social media and Facebook in particular; and I’m almost embarrassed to admit that holds true for me personally too. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Based in the Washington, D.C.,

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Waxing UnLyrical

DECEMBER 4, 2010

Blink The thing with social networks, particularly one such as Twitter, is that the streams move so fast, you barely notice someone’s absence. – is this: if we are going to use social networks to build influence as a way to achieve organizational goals, we have to use them the way they’re meant to be used.

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Waxing UnLyrical

JUNE 27, 2016

Why: “…It’s not uncommon for practitioners to still think of social media strategy as something that is separate from the greater communication or PR strategy. She is also the founder of The Social PR Virtuoso™ , which provides online, on-demand training that helps you unleash your inner Social PR superhero.

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Public Domain Banking Organization Consultant 105

Waxing UnLyrical

JULY 24, 2015

For example, in 1982 they could hold a press conference and get three networks to cover it. Now you would have to be able to communicate through Twitter, through a blog, through Pinterest, through Facebook.” on how Taxi for Sure handled a potential crisis in India , reacting quickly through social media. .

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Waxing UnLyrical

DECEMBER 24, 2010

What we can learn: the more we are able to energize our communities, the better our chances of converting them to evangelizers. The more popular one is A Digital Nativity , but A Social Network Christmas is fun to watch as well. Since they tell the story through the imagery of social networks, we can relate to them instantly.

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Crowdsourcing Creative Commons Postrank Class 216

Waxing UnLyrical

FEBRUARY 27, 2015

But if you’re just going to listen, without doing much else, you’re basically using social media as a monitoring tool, and not much else. And that’s fine, except you’re not going to get much out of it in terms of community building, thought leadership, etc. How to use social media (not).

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Social Media How To Consultant Fashion 100

Waxing UnLyrical

MARCH 27, 2015

And the sad truth, I think, is that it’s not uncommon for practitioners to still think of social media strategy as something that is separate from the greater communication or PR strategy. But no one puts Social in a corner. Twitter Facebook Google+ LinkedIn No One Puts Social (PR) In a Corner.

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Diagrams Consultant Social Media Strategy 100

Waxing UnLyrical

OCTOBER 6, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Let Your Freak Flag Fly October 6th, 2010 Tweet This is a guest post by Narciso Tovar This past week, I gave a presentation to the Dallas IREM group about the importance of giving social media a second look.

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Waxing UnLyrical

MARCH 4, 2011

In a nutshell, what Livefyre does is integrate the two social networks most of us use (and when I say “us,&# I mean people like you and me, who are online quite a bit) into its platform. in my opinion, than other comment systems that allow you to post your comments to, say, Facebook or Twitter? What makes Livefyre better.

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Waxing UnLyrical

DECEMBER 4, 2015

And in the social space, that is often easier said than done. The number of people using social networks isn’t getting any smaller, only bigger ; this is now how people communicate. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

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Waxing UnLyrical

JANUARY 23, 2015

This is, I think, an interesting, unanticipated consequence of our socially networked world. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn PR Trends for 2015: 7 To Watch. Reclaiming influence.

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Waxing UnLyrical

DECEMBER 5, 2010

As I wrote yesterday’s post, and then read through the comments, I re-learned a lesson I thought I’d already learned: that the community you are trying to build is great; but the community you have is even more important. from Chuck Hemann ‘s Analytics is King. Mission: Accomplished , by Lindsay Allen. Id be honored.

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Waxing UnLyrical

AUGUST 7, 2015

That no matter how good it is, how it is disseminated and received in social channels has a lot to do with whether or not your story will get play. I shared these thoughts on Facebook a couple of weeks ago, so some of this might sound familiar, if you saw it there. What does this mean for your content? Based in the Washington, D.C.,

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