Jeff Esposito

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Do you need to own your community?

Jeff Esposito

A little while back I was catching up with my friend Jim Storer of the Community Roundtable before we shared a panel about social customer support. In our prep, Jim and I continued our on-going disagreement on whether a company needs to own the platform that they are keeping a community on.

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Facebook will not replace websites

Jeff Esposito

Over the past few weeks, I have seen chatter suggesting that Facebook fan pages will replace websites for companies and individuals. Stephen Haines of Facebook notes , “companies’ interactions with their customers could take place so often on Facebook that company websites would fall by the wayside,” but I am not buying it.

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Facebook’s the crack and we’re all greedy junkies

Jeff Esposito

A recent Facebook update changed how brands are able to get content onto users’ news feeds. The change triggered a lot of negative blog posts in the social media and community management communities. As someone who manages social media internally for a brand, my initial thought was, “Hey, this sucks.”

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Is this Twitter’s Tipping Point?

Jeff Esposito

There is no question that Twitter is my favorite social network. I must also confess that I am a social media junkie, so my love affair and ease of use does not apply to the non-geeky populous who flock to Facebook like it was the last piece of dry land in Waterworld. What do you think of this?

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Put the groans away, Facebook’s algorithm change is good for you

Jeff Esposito

Every time that Facebook announces a change in their algorithm, like they did earlier this week , you hear a collective groan from the echo-chamber of the talking heads in the social media space. It is also a worthwhile follow given the security breaches that come out via social networking sites.

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Put the groans away, Facebook’s algorithm change is good for you

Jeff Esposito

Every time that Facebook announces a change in their algorithm, like they did earlier this week , you hear a collective groan from the echo-chamber of the talking heads in the social media space. It is also a worthwhile follow given the security breaches that come out via social networking sites.

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A day in the life of a corporate social media manager

Jeff Esposito

Now before you get pictures of the Grand Wizard of Oz in your head, I will kill the illusion for you – Tweeting, Facebooking and reading blogs is not fun, its work that demands us to be on at all times. In fact being on social networks is just a small part of our daily routines.