Ari Herzog

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The Misnomer of Social Networking

Ari Herzog

It is a fallacy to suggest social networking is about networking, opines Jeff Hurt. Identity comes first, relationship building second, and networking with the community third. Social networking sites are social identity sites. 40 Days and 40 Nights Without Social Networking.

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Facebook LinkedIn Twitter in 2013

Ari Herzog

Of the three largest social networking sites in the United States, I plan to use Facebook the most, LinkedIn the second-most, and Twitter the least. Facebook in 2013. Because Facebook is the world’s largest network, it is productively beneficial to spend most of my time there. Twitter in 2013.

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Facebook Prevents Me From Being Friendly

Ari Herzog

In an effort to reach out to people I know in real life to be my Facebook friends, and cognizant people take their time logging into the site and responding to friend requests, I sent 20 requests inside of 10 minutes. Ari Herzog provides social media marketing and editorial services to the nonprofit and public sectors.

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What Facebook Likes Really Mean

Ari Herzog

A recent survey indicates a mere 24% of Facebook likes come from genuine customers who like the brand. “Since not all Facebook fans are loyal customers, this gives marketers an opportunity to leverage the social network to encourage purchases and loyalty among their fans,” the eMarketer article explains.

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How to Gain Fans on Facebook

Ari Herzog

If you are looking for a viable channel to grow your email list, look at Facebook. With more than 600 million users, it is easily the biggest and baddest social network of them all. Creating an opt-in box for your page is easy, but successfully getting people to subscribe through Facebook takes a well rounded strategy.

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Why Facebook and Twitter are Old News

Ari Herzog

You are never asked to like the company on Facebook or follow them on Twitter. The social networking icons are not flashed on the screen. Are Facebook and Twitter less important in 2011 as they were in 2009? When is it the right time for you to branch out and evangelize other social tools? Not last week.

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How to Manage Facebook Relationships: Reciprocal Friends and 1-Way Subscriptions

Ari Herzog

I write this sentence with 653 Facebook friends, 183 subscribers, and 38 people to whom I subscribe. While my definition of a friend has changed since joining the social networking site in 2005, the core remains the same: Friends are people who I know in the flesh, share an interest or two, and consider socially compatible.

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