Akamai Marketing

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9 social media trends to keep your eye on in 2012

Akamai Marketing

Cross-Department Social Media: As businesses continue to face the reality that community management (social media) requires time and committment, they are likely to empower more and more employees to work on the “social media team” the social media team won’t be a coming exclusively from the marketing and communication teams.

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Tool Tuesday: Twitter curation tools

Akamai Marketing

We use multiple social networking platforms, which have different audiences and expectations. Generally speaking though, they lend themselves to community building and time saving features. The “pro&# is that its a great community builder, the con is that I don’t have control over the content.

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Stand Out in Social Media Marketing by Being Consistently Remarkable

Akamai Marketing

Point is, if you want to be remarkable as a social media presence or as a business, respond to every single mention. Choose Your Social Networks-Carefully. Unless your audience is ridiculously socially engaged, you don’t need to be on every single social network. It might not be Facebook.