Mapping Your Social Graph
JULY 3, 2011
Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. The Social Graph is the representation of our relationships. Journalists have Twitter feeds and Facebook pages where they ask questions openly and directly. The 800-pound Gorilla – Facebook.
Everloop promises: No child left without a social graph
FEBRUARY 15, 2011
Everloop, which bills itself as an e-learning social network, claims “All tweens are left out of the social graph because they must be over 13 in order to legally use services such as Facebook. Without having a centralized online community of their own, a tween’s social media experience is disparate
Google+, Google Apps and Your Social Graph
JULY 11, 2011
Google+ and Mapping Your Social Graph. When Google releases its G+ business model, Circles will address the need for clustering stakeholders and community members: employees, customers, bloggers, media people, analysts, vendors etc. You’ll have your social graph at your fingertips. Digital PR Facebook Page. Social Media Case StudiesVoila!
Mapping the Brand’s Social Graph
AUGUST 8, 2013
Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. The Social Graph is the representation of our relationships. Journalists have Twitter feeds and Facebook pages where they ask questions openly and directly. And they’re getting answers. Who went to this movie?
Facebook Video and Facebook Live: The Future for Marketers
MAY 23, 2016
Believe it or not, Facebook is the answer for marketers. Creating an effective Facebook strategy needs to be an essential focus, and with influencer marketing now becoming a staple, huge opportunities exist for brands that invest at the intersection of these two complementary approaches. So what is Facebook video anyway? And what about Facebook Live?
Facebook Tweaks Safety Check
JUNE 2, 2016
Facebook announced several updates to its Safety Check feature, including a new tool that allows select non-engineering employees to activate Safety Check and an internal Messenger bot. They’re the ones making the decision of, “This is when Safety Check will be useful, and I want to ask my friends,” and it’s no longer Facebook sending the notification.
Facebook for Marketing Research: Political Polls #auspol
FEBRUARY 19, 2013
What if instead of checking a thousand people, instead of ringing those poor souls when they get home from work and are trying to get dinner on the table, we could just check in on what they were thinking, facebooking, tweeting about? What if we could go on Facebook and have a look at 11.5 And how totally outdated, outmoded and antique they seem compared to Big Data of social media.
Facebook Commenting Platform: Pros and Cons For Businesses
MARCH 2, 2011
Facebook has announced a new version of its Comments Box plugin – its social plugin that enables Facebook-connected commenting on a website. Facebook’s Comment Box plugin. Among the features Facebook has revealed: Social relevance – the new plugin uses what Facebook calls “social signals to prioritize comments on posts.
Why Publishers Need to Walk Away From Facebook
JULY 25, 2016
In late June, Facebook once again announced a News Feed algorithm change —this time to focus more on friends and family content, and less on brands and publishers —a change that’s not all that surprising since Facebook is organized around who you know. This modification, however, is making huge waves in the publishing world, since publishers and content houses have relied on Facebook as an effective way to get in front of consumers. But publishers are not quite in as dire straits as it may appear, even with this seeming abandonment of Facebook. percent on Facebook.
How Your Brand Can Get the Most Value Out of Facebook’s Edgerank Algorithm
NOVEMBER 20, 2012
The following post is a follow-up on the ongoing discussion about the recent changes in Edgerank algorithm affecting Facebook reach and engagement. What the report basically outlines, is that the content you post on your Facebook page is now being better targeted to a lower number of fans: Fans who have already been engaged with your page and have a higher affinity for your brand.
How Can Brands Connect With the Facebook Generation?
JUNE 12, 2011
According to a report by McCann WorldGroup , “The Truth About Youth , millennials live in a new “social economy in which recommending and sharing brands is front and center in their daily lives. The need for justice (to achieve personal or social justice and do what’s right through activism). The need for authenticity (to see things as they are). Save and Share.
Facebook Graph Search: Why Investors Shouldn’t Worry
JANUARY 17, 2013
Much anticipated, Mark Zuckerberg unveiled this week that Facebook has built Graph Search – a search engine within Facebook that combines web search with your social graph thus making it possible to search your entire life and those of your friends. But the investors’ question remains: How will Facebook make money out of it? Facebook stocks falling.
Facebook Credit: Zuckerberg next Treasurer of the Internet App2User
AUGUST 1, 2010
Facebook has just announced it’s plans to expand it’s Facebook currency. Called Facebook “Credit it includes a real world component named, rather fetchingly, “App2User , which aims to encourage merchants and loyalty programs like Qantas Frequent Flyer points and Flybuys and whatnot to use the Facebook points social media system.
Your Brand Is A Learning Space
JUNE 26, 2015
brand is not something that sits outside of innovation, culture, traditions and creativity (all of of things that turn us from individuals into communities). Brands are now an important part of our communities and ecosystems. So, if brands are struggling with their advertising to drive business, and have turned to content, digital platforms, social media and mobile to better connect with an ever-evolving consumer, why do we have the expectation that traditional advertising on new media platforms will deliver the efficacy needed for businesses to evolve in the future? brand.
Is it That Easy?
DECEMBER 20, 2010
Last week I wrote that for a company to successfully integrate social media with their PR activities they have to listen, learn and respond. Building social graphs has not been part of our PR practice. I don’t know about you, but I have not studied math since high school. what communities do they belong to? What does their social graph look like?
Time Spent Is The New Impression
JUNE 19, 2015
Facebook made a major update and announcement this week. There have been some brands looking to transcend engagement as a metric in social media (they're not getting enough value out of it). These brands believe that they can be more transactional or direct response-driven in social media platforms. It's not a zero sum game, but it's also not something that many brands will be able to achieve, with the current flow of social media usage. Did they like the content so much that they would be willing to acknowledge it to their social graph (a "like" or a favorite)? .
Tweeting of purchases is a plug that money can’t buy – Social Media ROI Monetization
MAY 6, 2013
How about a customer sharing a purchase on Facebook – can that make you money? At the end of the online checkout, Amazon thanked me for my purchase and then asked me to tweet, Facebook, LinkedIn or Google Plus the Amazon link with an image of the DVD, the price and a description. Eventbrite, the social ticketing site, sold another $2.52 Off it went. Twitter: @silkcharm.
Social Media is Dead, Long Live Big Data
FEBRUARY 18, 2016
Shares Social Media has trained artificial intelligence and now Big Data is taking over. They are focussing on the DATA behind social media. Viva La Big Data. I’ve been giving some keynote presentations and one day workshop in the last year on Big Data and Social Media, and this is a summary of the marketing part of those workbooks. While SMH big data social media.
To Thine Own Self Be True
JUNE 12, 2012
There was a massive call to action in the bottom right-hand corner of the print ad that said something like: "to lean more, please follow us on Facebook." " I found myself asking a very simple question: "what is this brand of diapers doing on Facebook that is so unique to the brand experience that it can't be done on their own website?" This brand's Facebook page isn't doing much to leverage the power of the social graph or use Facebook's functionality to extend the brand narrative in a unique way. Facebook isn't bad.
The 6 Types Of Twitter Trolls
JULY 18, 2011
Wikipedia defines a "troll" as "someone who posts inflammatory, extraneous, or off-topic messages in an online community, such as an online discussion forum, chat room, or blog, with the primary intent of provoking readers into an emotional response or of otherwise disrupting normal on-topic discussion." " While Twitter definitely has people like this engaged in the online social network, I've decided to expand the definition (sue me) to nefarious, self-involved types of people on Twitter that, ultimately, make people collectively groan in disappointment.
33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far
AUGUST 28, 2012
Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). However, as the posts and articles highlighted below show, plenty of questions remain, such as how much should we budget for social media? Get a dog.
How to Stay Relevant in an Algorithmic Instagram Feed
Convince & Convert
APRIL 20, 2016
Instagram recently sparked a social media panic attack when they announced their decision to move from a chronological feed to an algorithmic feed. While this is something that its sister company, Facebook, has done for a while, it didn’t stop people from freaking out. Instagram is unique; it is not like other social platforms. Marketers need to up their game now. Gamers.
Fall in Love with Customer Relationships
MARCH 10, 2015
Customer relationships should be of the utmost importance to you, because in the age of social media and review sites such as Yelp and Angie’s List, the love your customers spread can catapult your brand awareness to new heights. Today’s consumers have shifted their expectations, which are now set by the explosion of touchpoint, social media, and online review sites. By Dana Ilovich.
Can Greater Social Connections Improve Higher Education?
Social Media Strategery
MARCH 3, 2011
I’ve written about my interest in the potential of social media to improve higher education before , and as one of the members of the SMCEDU Board of Advisors , I want to help increase awareness among colleges and universities in how social media can help improve the quality of education and why students should be learning the business applications of social media in college.
Facebook, Sharing, Social And Me
NOVEMBER 5, 2010
Two days ago, Facebook announced how they are going to use Facebook as a platform for communication between users and franchises. Facebook is offering people deals from different places they check into (coffee shops, clothing stores, restaurants etc) by checking into Places on Facebook. This is great advertising for consumer communities on Facebook.
The Three C’s of Social Content: Consumption, Curation, Creation
NOVEMBER 8, 2010
Such is true for social networks and the digital persona and resulting experiences we create and cultivate. On Facebook, Twitter, MySpace, et al., we were attracted by the promise of reigniting forgotten relationships and enamored by the sparking of new connections. In social media, we are measured by our actions and our words as well as who we know. call this behaviorgraphics.
Marketing via Aggregation, Filtering and Curation – Tools and Resources
JANUARY 31, 2011
Social filtering? Social distribution strategy? What the Future Holds for B2B Social Media Marketing. The New Curators: Weaving Stories from the Social Web. Nsyght – social search. Leverages social signals to indicate quality content. Ping.fm – ping multiple social networks. Used to produce sites like Social Media Informer. Social Filtering.
20 Top Twitter Monitoring and Analytics Tools
APRIL 26, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact 20 Top Twitter Monitoring and Analytics Tools by Pam Dyer on April 26, 2010 Share Image via Wikipedia Social media is much more than a way to stay connected and to have fun: it’s a way to market yourself, your business, and your products and services. How social are they? Wide reach. Share URLs?
Trust and Reputation – the new currency?
SEPTEMBER 5, 2012
Another interesting finding of the 2012 report is that the media is the only institution that saw a slight rise in trust and the majority of that rise is in social media. Peer-to-peer sharing “involves the re-emergence of community,” says Rachel Botsman, co-author of What’s Mine Is Yours: The Rise of Collaborative Consumption in a Time article. Follow me on Twitter.
Social Media Strategies: The Changing role of Content Strategist
Social Media Citizens
JANUARY 31, 2011
Welcome to my new series of posts “Social Media Strategies" where I will try to clear up some taboos about social media strategies, tools and other buzz words of our social life which sometimes unnecessary confuse us in this industry. Bain-sourcing and community building. Nevertheless, building and developing your own social channels is not going to be enough.
38+ Cool Social Media and Web Tools and Reviews
APRIL 9, 2012
Manage all of your social media accounts from a single login on your iPhone? Make more productive use of your time on social networking sites? Find tools to do all of the above and much more in this collection of helpful business, online and social media tools, apps and reviews. Cool Social Media Tools. Storefront Social. Inefegy Social Radar. PingTags.
Open Research: A Framework for Social Analytics
AUGUST 14, 2011
Why are social analytics so important? Being a new tool set, there’s a lot of experimentation and it’s important to see what will actually make a change, It’s a very difficult medium to track, unlike transactional advertising, social engagement is hard to tie to point of sale or conversion. link] Dan Whitehouse Social analysis. Wowza! Wowza! Wowza! Wowza!
22 Social Media Marketing Management Software & Services Reviewed - Online Marketing Blog
OCTOBER 31, 2010
Social Media Marketing is no different. Over the past 6-9 months, I’ve been researching and reviewing a variety of social media management tools that help with everything from source network connections to campaign & social content management to monitoring & measurement. Also includes access to 7 white-labeled, best practice social networking applications.
Facebook Places: Location Sharing Goes Mainstream | Spin Sucks
AUGUST 19, 2010
Facebook announced the launch of Facebook Places, its long-awaited solution for location sharing, a space that’s been driven by upstarts Foursquare and Gowalla. Facebook can quickly add features and functionality to close any gap. Meanwhile, Facebook penetration is approaching 50 percent in Hong Kong, Canada, the UK, the U.S., and elsewhere. Do you like this post?
100+ Social Media Monitoring Tools
OCTOBER 12, 2010
From fans to followers, brands are actively working to engage their current and future customers via social media — and online reputation management is quickly becoming a vital part of doing business. Social media monitoring helps brands discover, in real time, who is saying what online and where the conversations are happening so they can respond in a timely fashion. Businesses also need to measure, analyze, and report on their social media efforts. There are countless ways to track and manage your brand’s engagement and reputation on the social Web.
100+ Social Media Monitoring Tools
OCTOBER 31, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact 100+ Social Media Monitoring Tools by Pam Dyer on October 12, 2010 Share From fans to followers, brands are actively working to engage their current and future customers via social media — and online reputation management is quickly becoming a vital part of doing business. Analytic.ly Greetz!
Facebook Open Graph: Washington Post and Future of Social News
APRIL 24, 2010
The Washington Post has implemented the Social Graph from Facebook: Use your Facebook network on the Post Web site. Note to readers: Today you will find a new home page feature, at the top right, that allows you to create a more personalized, social way to experience the news. The connection is happening off the Facebook Page on the newspaper’s own site.
List of Social Media Management Systems (SMMS)
OCTOBER 31, 2010
The issue of lack of scale is resonating with social strategists –as a result, the market is developing new tools that will help them manage them. This is one component of Social CRM, which if you haven’t heard about, please read the report on the 18 use cases of Social CRM. Hootsuite Integrates Facebook and LinkedIn accounts. ah, the power of social media!
The Fifteen Classes of the Social Business Software Suite (Q4, 2010)
OCTOBER 3, 2010
The Techcrunch acquisition dispels those myths 4 days ago « Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? The social software space has ballooned into a disparate set of technologies, data types, and over 1000 vendors confusing buyers. Social Media Management Systems. Read the Social CRM report to learn more.
Men Closing the Social Media Gap
SEPTEMBER 23, 2013
I am sure this is no big surprise, but two recent studies have found that women are more active in social media than men. I can already hear the comments about how women love to chat and share. But the disparity between the sexes is closing – after fairly slow growth over the past few years 2013 has seen a sudden surge in men using social networks, according to Pew Research.