Google+ and Mapping Your Social Graph. When Google releases its G+ business model,  Circles will address the need for clustering stakeholders and community members: employees, customers, bloggers, media people, analysts, vendors etc. You’ll have your social graph at your fingertips. Digital PR  Facebook Page. Social Media Case StudiesOne of the strongest reasons emerging for businesses to take a closer look at using Google+ is the integration with their other apps.  Ways to Use  Google Apps. It’s a natural for any type of travel site.  MORE >>

'The newly launched Facebook hashtags could prove to be the savior of Graph Search – the recently launched Facebook search feature. Graph Search does what it promises – returning search results based on the social graphs of your Facebook friends, fans, and followers. If you happen to be using Facebook for outreach and marketing, the new hashtag feature will extend your reach dramatically. What I am already noticing are Facebook posts that include a rash of hashtags. One example of Facebook hashtag spam. MORE >>

When Google introduced Google Profiles in April of 2009, I had this sense that they were going to be integral to our relationships on the social Web. From that profile anyone can connect with you on any of the social networks where you are active, as well as personally learn more about you and your business, and whatever else you care to share. know that the concept of social graphs and how they work with social search is abstract, and therefore one more extra weight on running your small business. Then the Google Profiles just seemed to disappear. That's it. MORE >>

If you are overwhelmed with social media and simply want to settle in on a strategy for achieving practical results, this two-point plan is for you. Before social media we were all concerned with our Google search rankings; and we still should be. If you are creating relevant content on a regular, and hopefully frequent basis for your target audience - your community of prospects and customers, then you are on the right track. However, thanks to social media, context is now king. Content will always be king, even on the contextual social Web. MORE >>

If you are actively using any of the social networks, your community of friends, fans, or followers has grown beyond what you can capably manage. Google+ came up with an imaginative method for tackling this challenge with circles - which were intended to emulate our real-life social circles. These social circles can be distinct or overlap – just as in real life. And now Facebook allows you to do the same with improved friend lists known as smart lists. Now Facebook is tapping into our social graphs to make the job quite intuitive and much easier. MORE >>