Direct Marketing Observations

article thumbnail

Is social media marketing too labor intensive?

Direct Marketing Observations

Increase awareness of and interaction with a company’s brand through brand mentions and participation in social networks. Create a community for customers and fans. Create new business opportunities or leads through landing pages and targeted email campaigns supported by social media. Create listening posts.

article thumbnail

If You Could Use Only One Social Media Solution, Which Would It Be?

Direct Marketing Observations

Just because a company can set up a Facebook fan page for example- does that mean that it will give them the biggest bang for their efforts? Let’s short list 11 high level social media solutions and tools right now. A Ning Like community or Forum solution. Social Bookmarking. Social Monitoring.