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Social Media & Real Estate

Social Media Marketing

Social media is where people immediately go to for recommendations for anything and everything, from eateries to vacation spots to even real estate. Real estate is all about referrals and who you know.which, if you think about it, is what social media is all about. Information overload is what most people feel when researching real estate. Tsk tsk.

The 4 Biggest Mistakes Real Estate Agents Are Making in Social Media

Katie Lance

I get asked many times why I focus on the real estate and mortgage industry when it comes to social media. ” Those red dot moments are sacred moments for a lot of people and in my opinion, there is no better medium to connect, build trust, stay in touch and build your business in real estate than through social media. Blog mistakes real estate social media

11 Tips to Making the Most out of #ICSF

Katie Lance

distinctly remember sitting in the back of the giant general session (I was a marketing manager at the time for a local real estate company.). We had created an incredible community of some of the very best people in real estate, people to this day who are still such dear friends of mine. Blog icsf Inman Connect inman news real estate conference san francisco

Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

Over the past couple years, one of the most common questions from business owners has been, “Do I need to be on Facebook and/or Twitter?&# to increase visibility in the online community. To Facebook or Not to Facebook? As of November 2010, there are more than 500 million active Facebook users, 50% of whom login every day. Real Estate. Web 2.0

How to Stop Wasting Time on Social Media

Katie Lance

Have you ever said this to yourself, “I’ll just check Facebook really quick…” only to realize that you’ve wasted a half-hour watching Jimmy Fallon videos and reading silly memes? have a bit of routine; first Snapchat, then Instagram, them Facebook and then Twitter. Facebook Pages Manager app for managing Facebook Page notifications. Unplug! 

Facebook Followers: Profiles vs Pages

Ari Herzog

With over 39,000 fans today, Jon Loomer struggled to create a Facebook page. Facebook explains following : “When you follow someone, you see their posts in your news feed. It gives your followers the choice of what they want to see from you, and it gives you the ability to have an outlet for everything you want to share on Facebook, personal and professional.”

How to Build the Perfect Facebook Fan Page, 2011 Edition

Techipedia: Tamar Weinberg

You can follow Tim on Twitter or on Facebook. With Facebook’s recent changes to the layout of fan pages (aka business pages, aka brand pages), has come the opportunity for those with creativity to design a much more compelling and fully branded page. Much More Screen Real Estate! Create a Custom iFrame Tab: Free Facebook iFrame Apps. The Profile Picture.

Interview with Community Manager: Shruti Shah Goradia

Social Media Citizens

Shruti Shah Goradia is Social Media Marketing Manager: Content and Community at Kodak. Her creative experience spans art direction, design, development and implementation of interactive and print campaigns in a wide variety of B2C and B2B industries including consumer electronics, hospitality, real estate and education. Communities are spaces to build one-to-one relationships.

How to a Create a Smart Facebook Strategy on a Budget

Katie Lance

As a real estate agent or broker, Facebook is still the number one place to get in front of your current and past clients as well as new and potential clients. And, having a Facebook Business Page is still one of the best ways to market yourself and generate new business. For example, you may say, “Are we connected yet on Facebook? Think beyond the now.

Why Publishers Need to Walk Away From Facebook

SocialTimes Facebook

In late June, Facebook once again announced a News Feed algorithm change —this time to focus more on friends and family content, and less on brands and publishers —a change that’s not all that surprising since Facebook is organized around who you know. This modification, however, is making huge waves in the publishing world, since publishers and content houses have relied on Facebook as an effective way to get in front of consumers. But publishers are not quite in as dire straits as it may appear, even with this seeming abandonment of Facebook. percent on Facebook.

Facebook: How to View Newsfeed of a Friends List

Laurel Papworth

Let’s say you want to see just the status updates of a group or list of friends on Facebook. It’s a feature that Facebook had and then I thought they had lost. As usual, the minute I do that, Facebook changes it’s website. Facebook Online Communities social media social networks filter groups lists newsfeed online community social network

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How To Create the Perfect Facebook Fan Page

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Search Engine Optimization , Social Media > How To Create the Perfect Facebook Fan Page How To Create the Perfect Facebook Fan Page by Tamar Weinberg on December 1, 2009 Share This is a guest post by Jesse Stay , founder and CEO of SocialToo.com and all around great Facebook Fan Page coder.

Do you need to own your community?

Jeff Esposito

A little while back I was catching up with my friend Jim Storer of the Community Roundtable before we shared a panel about social customer support. In our prep, Jim and I continued our on-going disagreement on whether a company needs to own the platform that they are keeping a community on. Companies like Constant Contact and Aetn a do a great job with their own “owned “communities.

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Effective Strategies for Marketing Your Brand on Facebook

yMarketingMatters

Needless to say, branding yourself properly is vital to your overall business success, and by making use of popular social networks, a few properly implemented Facebook marketing strategies can go a long, long way. Figuring out how to engage with the social audience via your Facebook page is what brand-building is all about. Want to be seen as a community-friendly business presence?

Why You’re Pissing Off Half Your Facebook Fans

Convince & Convert

Sure it has 600 million members and is significantly more compelling than any film made by Nicholas Cage in the past five years, but even with those inherent advantages, Facebook for business is hard. It’s not just that Facebook has a distinctly Favre-like approach to features and decision-making. The bigger gauntlet for marketers on Facebook is sociological.

Should I Bother to Verify My Facebook Page?

agora pulse

The difference on the surface between a verified Facebook page and an unverified Facebook page is a simple check mark. Why Facebook Verification Matters. Facebook verification has come to the forefront of conversation in the social media world in light of recent changes Facebook made to its branded content rules. Or you can submit a help request to Facebook.

35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)

Webbiquity SMM

Facebook is an extraordinary phenomenon. Also included are a few posts from Facebook proponents, and skeptics, to help you determine if you even really need to be concerned with any of this — or if your social media marketing efforts might be best directed elsewhere. Facebook Marketing Tips and Tactics. How to set up a Facebook fan page that works by Direct Creative Blog. How to Better Engage Facebook Fan Page ‘Fans’ by Social Media Examiner. Facebook Marketing Tips: Make the Most of Your Fan Page by TopRank Online Marketing Blog. Facebook SEO.

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Facebook. Community Management/Engagement. Facebook. Today, I turn 30.

How to Train 80,000 People to Use Social Video Effectively

Convince & Convert

Through grit, determination, organization, and many many frequent flier miles, she has transformed a nation of real estate agents into social video moguls. At the same time, she has created a community within the brand that encourages fellow agents to grow and evolved their online presence. Why less can mean more when it comes to Facebook advertising with video. Wrong!

Apartment Marketing Predictions 2014: The New Breed Speaks

Firebelly

This will be the year for Google+.  I’ve been bullish since day one, but for marketers we may see a shift away from Facebook, or other platforms, and more effort over on G+. Residents use social sites, such as Facebook, to become part of a “virtual community” at their apartment buildings. Google Carousel will expand into real estate and rentals. 

How to Figure Out Once and For All Which Social Media Platforms to Be On

Katie Lance

These days, there are a lot of social platforms to choose from: Facebook, Twitter, Snapchat, Instagram, Pinterest, YouTube, LinkedIn, and the list goes on and on. I’d like to take a step back and look at why most people ask which platform they should be on. Block off an hour this week and spend some time in Facebook, Twitter, Instagram, Pinterest, Snapchat, Twitter, and Periscope.

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

86% of B2B buyers say they see “no real difference between suppliers,” and messages focused on product features and functions barely move the needle. The B2B “Unique Selling Proposition” (USP) is dead: 86% of B2B buyers see “no real difference between suppliers.” 71% said Twitter, while 54% each mentioned Facebook and YouTube. Lead generation is still a challenge.

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Facebook’s the crack and we’re all greedy junkies

Jeff Esposito

A recent Facebook update changed how brands are able to get content onto users’ news feeds. The change triggered a lot of negative blog posts in the social media and community management communities. concluded that many of the blogs took the Chicken Little approach rather than noting how this could be a good thing – hanging onto the same core pieces of fear: organic reach for brands would plummet, Facebook was pulling a pay-to-play scheme, or we need to change the way we measure. Facebook is the world’s largest social network. Am I right?

The Reality of 'Careful What You Wish For'

Spin Sucks

The biggest is that your “real” job doesn’t go away. Being able to schedule tweets and Facebook updates well in advance means I always know something is going out, even on days when I’m swamped with other work. Karen Altes is manager of outreach programs for the Institute of Real Estate Management. The Ascent Getting the go-ahead on a new initiative is exciting!

How to Use LinkedIn to Become a Networking Superstar

Rebekah Radice

While Facebook, Twitter and other social sites build familiarity and awareness for your personal brand, LinkedIn is unique in its business focus. LinkedIn is a society designed to connect business professionals, marketers and vendors interested in building a community. How can you improve upon it and add value to the community? Not spending any time on LinkedIn? Join a group.

Social Media Time Management: The Best-Kept Secrets Revealed for Curating, Creating and Promoting Hot Content

Katie Lance

So often, the question people ask me is, “Should I be on Facebook or should I be on (insert social network here.)” The right question should be, “What social networks should I focus on that will build my community and build my business?” My Facebook business page. Periscope and Facebook Live. Facebook interest lists. Systems are key.

In the Collaborative Economy, Are Local Classifieds in Trouble?

Stay N' Alive

The principle is thus (yet very hard to explain unless you actually experience it): the trend in social media, up to this point, has been the sharing of virtual content, goods, and services through close friends and family on social networks like Facebook, Google+, and Twitter. On top of that, real estate is another big factor for revenue in modern classifieds sites.

Facebook Ads or Google AdWords: Which One’s for You?

ProBlogger

“The real fact of the matter is that nobody reads ads. On the other hand, social networks, such as Facebook, have added another dimension to display network advertising. Facebook is considered to be the social network, with nearly a billion accounts worldwide. Facebook ads, on the other hand, are shown in a different environment from Google ads. Know your goals.

21 Social Media Marketing Tips You Can’t Live Without

Sprout Social

Whether you’re just getting started or have been active on sites like Facebook and Twitter, but haven’t had much success, follow these 21 social media marketing tips to propel you to the next level: 1. You’ll have a plan for your Twitter, Facebook and so forth. Certain platforms like Instagram and Snapchat don’t necessarily move as fast as Twitter or Facebook.

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What a Duck Can Do For “Social” Media Relations

Waxing UnLyrical

For eight years, YESS has held an annual fundraiser that is increasingly becoming part of the fabric of the Des Moines community. The Our new strategy was to educate the community that by adopting a rubber duck for as little as $5, they were truly helping a child. Guest Post by Dawn Buzynski. I’ve held on to a theory for a while now: Social media and media relations are a paradox.

Instagram Launches Instagram Stories: What They Are, How They Work and How Brands Can Use Them

Buffer Social

We’ve seen a huge rise in messaging platforms over recent years, from Facebook-owned Messenger and Whatsapp  (Facebook also owns Instagram)  growing to over 1 billion users each and Snapchat becoming a dominant platform for 1:1 photo and video sharing and for messaging among teens. For example, at Buffer we regularly feature members of our community within our Instagram feed.

When to Thank Your Social Media Fans

Techipedia: Tamar Weinberg

But it’s rare to see such fan love on Facebook and Twitter. Take photos of folks you meet during the show and post them to Facebook – the new timeline now gives you lots of nice real estate for images. Danish footwear company ECCO Shoes recently gave this bilingual, heartfelt thanks to its Facebook fans upon reaching the 50,000 mark. Why is that? So thank them.

The truth in online health communities

Harp Interactive

They bought negative keywords for paid-search, quickly created micro-sites and devoted Facebook & Twitter pages for their message, all this to negotiate the narrative. Publish a press release through PRweb or PR Newswire to gain more real-estate on search engines. They topped it all with a series of electronic press releases. Here are some tips on creating synergy.

Social Media and Village Crisis Comms – Local Gov Councils and Emergency Services #NSWFires

Laurel Papworth

When a friend posted on Facebook “I can see flames a kilometre away, what should we do? There’s no fire engines here, no one to ask” our community came alive. Unfortunately he lost his house and we, a few miles further into the mountains, were stunned as his personal tragedy unfolded on Facebook. Notably absent from online community discussions was The Blue Mountains Council.

100 Examples of Corporate Social Media Policies

Koka Sexton

Facebook Policy. Online Community Guidelines. Facebook Comments Policy. Template: Social Media Policy for Associations (Real Estate). Guidelines for Participation in Online Communities. Community Guidelines. Newsroom Guidelines for Use of Facebook, Twitter and Other Online Social Networks. Community Guidelines. Organization. About.com.

How Smart Brands are DemoCasting in Social Media

Convince & Convert

” This is, of course, because different social platforms attract difference audiences based on the nature of the technology that powers them and the community and content they attract. There really is no “de facto” social platform, with the possible exception of Facebook, which is pervasive across nearly all demographic groups, except youth. Are you DemoCasting?

Tumblr Now Has Live Video: Why and What Your Brand Can Do About It

Simply Measured

Tumblr is throwing its hat in the ring with all the other social networks who offer live video to brands and audiences —  Facebook,  YouTube,   Twitter,  and Snapchat.  Tumblr has two major advantages for brands: a devoted, active community base of young people, and a manipulable platform for brands and media publishers who want to reach this devoted community base. But this is especially relevant now, since only live videos posted by brands which Tumblr users follow will be pinned to that prime real estate on the top of the dashboard. link]. Post often.