Social Media & Real Estate
Social Media Marketing
SEPTEMBER 5, 2011
Social media is where people immediately go to for recommendations for anything and everything, from eateries to vacation spots to even real estate. Real estate is all about referrals and who you know.which, if you think about it, is what social media is all about. Information overload is what most people feel when researching real estate. Tsk tsk.
The 4 Biggest Mistakes Real Estate Agents Are Making in Social Media
JULY 13, 2016
I get asked many times why I focus on the real estate and mortgage industry when it comes to social media. ” Those red dot moments are sacred moments for a lot of people and in my opinion, there is no better medium to connect, build trust, stay in touch and build your business in real estate than through social media. Blog mistakes real estate social media
The #GetSocialSmart Show Episode 005: How to Show the Love to Your Clients and Your Community
FEBRUARY 1, 2017
This week’s episode is all about showing the love to your clients and your community not just during February but all different times of the year. encourage you this month to think about how you can share the love when it comes to your community and your clients. Leave me a comment below or jump on over to our Social Media Forum Facebook Group and join in the conversation there.
[Webinar Replay] #GetSocialSmart: Social Media Strategy in 2017
JANUARY 11, 2017
Step 7: Plan how you will engage with others to build your community. Step 9: Get serious about Facebook ads and go beyond boosting. Blog getsocialsmart real estate real estate broker real estate broker training social media coaching social media strategy 2017 social media training for real estate
7 Tips to Rock Your Social Media Strategy in 2017
DECEMBER 28, 2016
Now, when I say “work for you” – I mean did you: See your community grow? For some of you, it will be Facebook and Instagram, others it will be Facebook and Snapchat or maybe for others it’s Twitter, YouTube and Facebook. For example, if you are in real estate, a big “bucket of content” may be “Local Real Estate News.”
11 Tips to Making the Most out of #ICSF
JULY 29, 2016
distinctly remember sitting in the back of the giant general session (I was a marketing manager at the time for a local real estate company.). We had created an incredible community of some of the very best people in real estate, people to this day who are still such dear friends of mine. Blog icsf Inman Connect inman news real estate conference san francisco
It’s Time to Own Your Social Community
Convince & Convert
FEBRUARY 10, 2015
The days of the leased social community are fading, and it’s time to re-embrace owned social. Before the rise of MySpace and Facebook and Twitter and Tumblr, the “original” social media was created in the unglamorous yet impactful world of discussion boards and forums. Why not use the mass reach of Facebook, et al, to also try to CREATE new customers and fans, from whole cloth?
How to Stop Wasting Time on Social Media
JUNE 8, 2016
Have you ever said this to yourself, “I’ll just check Facebook really quick…” only to realize that you’ve wasted a half-hour watching Jimmy Fallon videos and reading silly memes? have a bit of routine; first Snapchat, then Instagram, them Facebook and then Twitter. Facebook Pages Manager app for managing Facebook Page notifications. Unplug!
7 Facebook Marketing Case Studies
MAY 19, 2013
Learn some inventive ways to integrate Facebook into your social media marketing strategy. Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line. Many have discovered how to leverage their Facebook communities to strengthen brand loyalty and communicate directly with customers.
Social Media in the Industry: Customization is the Key to Success
Techipedia: Tamar Weinberg
NOVEMBER 11, 2010
Over the past couple years, one of the most common questions from business owners has been, “Do I need to be on Facebook and/or Twitter? to increase visibility in the online community. To Facebook or Not to Facebook? As of November 2010, there are more than 500 million active Facebook users, 50% of whom login every day. Real Estate. Web 2.0
Top 10 Blog Posts of 2016
DECEMBER 8, 2016
It’s been an amazing year and it’s fun looking back at how much we’ve been able to share with our community through the blog. Click here to read now >> The 4 Biggest Mistakes Real Estate Agents are Making in Social Media . Click here to read now >> Ridiculously Easy Hack to Get More Engagement on Your Facebook Page. Check it out!
Inman Connect NYC 2017 Key Take-Aways #ICNY
JANUARY 25, 2017
always love how Inman brings in speakers from outside the real estate industry to teach and to inspire. Hearing from Scott Shapiro from Facebook was a big highlight for me as well and really solidified so much of what we teach in our #GetSocialSmart Academy. Scott shared that one out of every five minutes that people spend on mobile are spent on Facebook. Just Do It. 4.
Facebook Followers: Profiles vs Pages
FEBRUARY 18, 2014
With over 39,000 fans today, Jon Loomer struggled to create a Facebook page. Facebook explains following : “When you follow someone, you see their posts in your news feed. It gives your followers the choice of what they want to see from you, and it gives you the ability to have an outlet for everything you want to share on Facebook, personal and professional.”
How to Build the Perfect Facebook Fan Page, 2011 Edition
Techipedia: Tamar Weinberg
APRIL 12, 2011
You can follow Tim on Twitter or on Facebook. With Facebook’s recent changes to the layout of fan pages (aka business pages, aka brand pages), has come the opportunity for those with creativity to design a much more compelling and fully branded page. Much More Screen Real Estate! Create a Custom iFrame Tab: Free Facebook iFrame Apps. The Profile Picture.
How to a Create a Smart Facebook Strategy on a Budget
AUGUST 15, 2016
As a real estate agent or broker, Facebook is still the number one place to get in front of your current and past clients as well as new and potential clients. And, having a Facebook Business Page is still one of the best ways to market yourself and generate new business. For example, you may say, “Are we connected yet on Facebook? Think beyond the now.
Why Publishers Need to Walk Away From Facebook
JULY 25, 2016
In late June, Facebook once again announced a News Feed algorithm change —this time to focus more on friends and family content, and less on brands and publishers —a change that’s not all that surprising since Facebook is organized around who you know. This modification, however, is making huge waves in the publishing world, since publishers and content houses have relied on Facebook as an effective way to get in front of consumers. But publishers are not quite in as dire straits as it may appear, even with this seeming abandonment of Facebook. percent on Facebook.
Facebook: How to View Newsfeed of a Friends List
JUNE 30, 2011
Let’s say you want to see just the status updates of a group or list of friends on Facebook. It’s a feature that Facebook had and then I thought they had lost. As usual, the minute I do that, Facebook changes it’s website. Facebook Online Communities social media social networks filter groups lists newsfeed online community social network
Do you need to own your community?
APRIL 1, 2013
A little while back I was catching up with my friend Jim Storer of the Community Roundtable before we shared a panel about social customer support. In our prep, Jim and I continued our on-going disagreement on whether a company needs to own the platform that they are keeping a community on. Companies like Constant Contact and Aetn a do a great job with their own “owned “communities.
Facebook Uses Space Atop News Feed to Prompt Users to Discuss Events, Moments; Share Holiday Cards
DECEMBER 20, 2016
Facebook is using the real estate atop its News Feed to encourage users to discuss events and moments, as well as to share holiday cards. He wrote: Messages from Facebook will appear at the top of News Feed about a specific event or moment. Starting today, people will see a message from Facebook in their News Feed wishing them Happy Holidays.
How To Create the Perfect Facebook Fan Page
Techipedia: Tamar Weinberg
DECEMBER 1, 2009
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Search Engine Optimization , Social Media > How To Create the Perfect Facebook Fan Page How To Create the Perfect Facebook Fan Page by Tamar Weinberg on December 1, 2009 Share This is a guest post by Jesse Stay , founder and CEO of SocialToo.com and all around great Facebook Fan Page coder.
Effective Strategies for Marketing Your Brand on Facebook
FEBRUARY 25, 2013
Needless to say, branding yourself properly is vital to your overall business success, and by making use of popular social networks, a few properly implemented Facebook marketing strategies can go a long, long way. Figuring out how to engage with the social audience via your Facebook page is what brand-building is all about. Want to be seen as a community-friendly business presence?
Why You’re Pissing Off Half Your Facebook Fans
Convince & Convert
FEBRUARY 22, 2011
Sure it has 600 million members and is significantly more compelling than any film made by Nicholas Cage in the past five years, but even with those inherent advantages, Facebook for business is hard. It’s not just that Facebook has a distinctly Favre-like approach to features and decision-making. The bigger gauntlet for marketers on Facebook is sociological.
Should I Bother to Verify My Facebook Page?
JUNE 16, 2016
The difference on the surface between a verified Facebook page and an unverified Facebook page is a simple check mark. Why Facebook Verification Matters. Facebook verification has come to the forefront of conversation in the social media world in light of recent changes Facebook made to its branded content rules. Or you can submit a help request to Facebook.
Apartment Marketing Predictions 2014: The New Breed Speaks
DECEMBER 5, 2013
This will be the year for Google+. I’ve been bullish since day one, but for marketers we may see a shift away from Facebook, or other platforms, and more effort over on G+. Residents use social sites, such as Facebook, to become part of a “virtual community” at their apartment buildings. Google Carousel will expand into real estate and rentals.
Best Internet Marketing Posts of 2010
Techipedia: Tamar Weinberg
JANUARY 5, 2011
As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Facebook. Community Management/Engagement. Facebook. Today, I turn 30.
3 Quick and Easy Short Video Tools for Mobile Animation
OCTOBER 31, 2016
You can do it in many forms – the whole she-bang on YouTube, Facebook Live or short video on Instagram or Facebook. These animations are great for posting to Facebook (which loves video over all other post types) and Instagram! With time, you build powerful connections and an engaged community. Tools Visual Content Facebook Instagram visual contentHot Tip.
How to Use Instagram Stories and Snapchat to Drive Business
OCTOBER 26, 2016
We are seeing celebrities, business owners, real estate pros and everyday people creating awesome content on Instagram Stories and Snapchat. Although that buzzword tends to be overused, I think there is something to be said about seeing and hearing someone live and in real time. Connect in real time with potential buyers and sellers and build the ‘know, like and trust’ factor.
33 Thought-Provoking B2B Social Media and Marketing Stats
FEBRUARY 16, 2016
86% of B2B buyers say they see “no real difference between suppliers,” and messages focused on product features and functions barely move the needle. The B2B “Unique Selling Proposition” (USP) is dead: 86% of B2B buyers see “no real difference between suppliers.” 71% said Twitter, while 54% each mentioned Facebook and YouTube. Lead generation is still a challenge.
Facebook’s the crack and we’re all greedy junkies
JANUARY 8, 2014
A recent Facebook update changed how brands are able to get content onto users’ news feeds. The change triggered a lot of negative blog posts in the social media and community management communities. concluded that many of the blogs took the Chicken Little approach rather than noting how this could be a good thing – hanging onto the same core pieces of fear: organic reach for brands would plummet, Facebook was pulling a pay-to-play scheme, or we need to change the way we measure. Facebook is the world’s largest social network. Am I right?
How to Figure Out Once and For All Which Social Media Platforms to Be On
MAY 25, 2016
These days, there are a lot of social platforms to choose from: Facebook, Twitter, Snapchat, Instagram, Pinterest, YouTube, LinkedIn, and the list goes on and on. I’d like to take a step back and look at why most people ask which platform they should be on. Block off an hour this week and spend some time in Facebook, Twitter, Instagram, Pinterest, Snapchat, Twitter, and Periscope.
How to Train 80,000 People to Use Social Video Effectively
Convince & Convert
JANUARY 26, 2016
Through grit, determination, organization, and many many frequent flier miles, she has transformed a nation of real estate agents into social video moguls. At the same time, she has created a community within the brand that encourages fellow agents to grow and evolved their online presence. Why less can mean more when it comes to Facebook advertising with video. Wrong!
How to Use LinkedIn to Become a Networking Superstar
APRIL 6, 2015
While Facebook, Twitter and other social sites build familiarity and awareness for your personal brand, LinkedIn is unique in its business focus. LinkedIn is a society designed to connect business professionals, marketers and vendors interested in building a community. How can you improve upon it and add value to the community? Not spending any time on LinkedIn? Join a group.
Instagram for Business: 30 Tips to Grow Your Audience and Stand Out on Instagram
OCTOBER 4, 2016
Use your brand tone and voice to help you connect with your community. 2. This is super valuable real estate. Build your community. At Buffer, the two goals we’ve decided to focus on are: To build and nurture an engaged community of Buffer users and supporters. Responding to comments is a great way to build a strong community on Instagram. Mascot.
The Reality of 'Careful What You Wish For'
AUGUST 10, 2010
The biggest is that your “real” job doesn’t go away. Being able to schedule tweets and Facebook updates well in advance means I always know something is going out, even on days when I’m swamped with other work. Karen Altes is manager of outreach programs for the Institute of Real Estate Management. The Ascent Getting the go-ahead on a new initiative is exciting!
When to Thank Your Social Media Fans
Techipedia: Tamar Weinberg
MARCH 27, 2012
But it’s rare to see such fan love on Facebook and Twitter. Take photos of folks you meet during the show and post them to Facebook – the new timeline now gives you lots of nice real estate for images. Danish footwear company ECCO Shoes recently gave this bilingual, heartfelt thanks to its Facebook fans upon reaching the 50,000 mark. Why is that? So thank them.
Interview with Community Manager: Shruti Shah Goradia
Social Media Citizens
OCTOBER 10, 2011
Shruti Shah Goradia is Social Media Marketing Manager: Content and Community at Kodak. Her creative experience spans art direction, design, development and implementation of interactive and print campaigns in a wide variety of B2C and B2B industries including consumer electronics, hospitality, real estate and education. Communities are spaces to build one-to-one relationships.
What a Duck Can Do For “Social” Media Relations
MAY 27, 2016
For eight years, YESS has held an annual fundraiser that is increasingly becoming part of the fabric of the Des Moines community. The Our new strategy was to educate the community that by adopting a rubber duck for as little as $5, they were truly helping a child. Guest Post by Dawn Buzynski. I’ve held on to a theory for a while now: Social media and media relations are a paradox.
Social Media Time Management: The Best-Kept Secrets Revealed for Curating, Creating and Promoting Hot Content
MAY 4, 2016
So often, the question people ask me is, “Should I be on Facebook or should I be on (insert social network here.)” The right question should be, “What social networks should I focus on that will build my community and build my business?” My Facebook business page. Periscope and Facebook Live. Facebook interest lists. Systems are key.
The truth in online health communities
NOVEMBER 2, 2010
They bought negative keywords for paid-search, quickly created micro-sites and devoted Facebook & Twitter pages for their message, all this to negotiate the narrative. Publish a press release through PRweb or PR Newswire to gain more real-estate on search engines. They topped it all with a series of electronic press releases. Here are some tips on creating synergy.
35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)
AUGUST 26, 2010
Facebook is an extraordinary phenomenon. Also included are a few posts from Facebook proponents, and skeptics, to help you determine if you even really need to be concerned with any of this — or if your social media marketing efforts might be best directed elsewhere. Facebook Marketing Tips and Tactics. How to set up a Facebook fan page that works by Direct Creative Blog. How to Better Engage Facebook Fan Page ‘Fans’ by Social Media Examiner. Facebook Marketing Tips: Make the Most of Your Fan Page by TopRank Online Marketing Blog. Facebook SEO.