Sherrilynne Starkie
MAY 4, 2019
This week, more than 5,000 developers, creators and entrepreneurs from around the world came together for F8 , Facebook’s annual conference about the future of technology. Facebook announced a new redesign that puts groups first in its attempt to rebuild communities on the platform. Lots of change at Facebook.
Sherrilynne Starkie
AUGUST 7, 2018
Organic engagement on Facebook pages has decreased by half over the past year, according to a study conducted by Buffer and BuzzSumo , the online content insights provider. The study looked at 43 million posts from the top 20,000 brands on Facebook to compare organic engagement levels year on year. Rethinking Facebook Marketing.
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Sherrilynne Starkie
FEBRUARY 14, 2019
Top five social media news stories for marcoms professionals this week feature new innovations for businesses from Facebook, LinkedIn Live video and new features from YouTube and Whats App. Facebook Merges Instagram Direct with Page Inbox, Allows Page Access to Groups. Live video was a game changer for Facebook.
Sherrilynne Starkie
DECEMBER 20, 2020
Eighty-three per cent of Canadians are on Facebook and almost 77 per cent use it daily. Increasingly, Canadians are enjoying the video-based platform TikTok. Fifteen per cent of Canadians are using this youth-oriented platform, and of those, two-thirds us it daily. How Canadians use Social Media. Canadians love social media.
Sherrilynne Starkie
DECEMBER 20, 2020
Eighty-three per cent of Canadians are on Facebook and almost 77 per cent use it daily. Increasingly, Canadians are enjoying the video-based platform TikTok. Fifteen per cent of Canadians are using this youth-oriented platform. A balanced communications strategy is going to maximize the return on investment.
Sherrilynne Starkie
APRIL 3, 2019
Top news this week from the world of social media includes the death of Google+, Facebook’s war on hate, LinkedIn’s lookalike audiences, GMail’s 15th birthday and a primer on using TikTok. Google+ died yesterday. Sandberg says we can win against hate. We have heard feedback that we must do more – and we agree,” she wrote. “In
Sherrilynne Starkie
APRIL 5, 2018
Companies often focus a lot of resources on three or four major channels: Facebook, Instagram, Twitter and LinkedIn, because that’s what they know. But there are hundreds, thousands even, of social media channels and platforms each one serving its own niche and purpose. You’re going the wrong things.
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