Jeff Esposito
APRIL 1, 2013
A little while back I was catching up with my friend Jim Storer of the Community Roundtable before we shared a panel about social customer support. In our prep, Jim and I continued our on-going disagreement on whether a company needs to own the platform that they are keeping a community on.
Jeff Esposito
APRIL 22, 2012
One of the more interesting, but challenging, aspects of my job is community management. Effective managers do not view their community as tied to a specific technology or network, but rather as a group of users who share principles and interests. Evolution – communities are not built overnight.
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Jeff Esposito
JANUARY 8, 2014
A recent Facebook update changed how brands are able to get content onto users’ news feeds. The change triggered a lot of negative blog posts in the social media and community management communities. From a Facebook user standpoint, I implore you to take off the brand/agency/social guru hat for a second. Less can be More.
Jeff Esposito
MARCH 18, 2012
One hot topic among the folks I met was the new advertising models for Facebook and Twitter. Facebook has created the perfect drug and knows it. This addiction has given Facebook the perfect flytrap and opportunity to become the Internet. These new models represent a sort of coming of age for the space’s two biggest players.
Jeff Esposito
APRIL 17, 2012
Of all the social media platforms and/or networking sites that have enjoyed some semblance of longevity, LinkedIn is probably the most misunderstood and the most underutilized. LinkedIn allows users to provide status updates (much like Facebook and Twitter) or integrate other social media profiles. Image: Wikipedia.
Jeff Esposito
MAY 18, 2012
Danger: Community/Social Strategist Shortage Ahead – I love when Jim Storer cranks out a thought provoking post. In this article on the Community Roundtable, Jim looks at the social landscape via conversations that he had with community managers feeling a burn, while also looking at the budding community management space.
Jeff Esposito
FEBRUARY 25, 2013
The Planters page on Facebook has two separate voices – one for Mr. Peanut and the other being more human to answer customer questions and complaints. Oreo – for such a simple product, the company has managed to transform itself to be relevant across digital platforms and current events. While Ford.
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