Direct Marketing Observations

MAY 13, 2022

I could probably have shortened this post up dramatically though by just saying that Tik-Tok will be THE platform of 2022, but what’s the fun in that? The volatility of it all, every platform buzzing, converging all at once, 24/7, the noise, it’s all still there. It’s not just Twitter and Facebook anymore either. Absolutely.

B2B 112

B2B Social Media Conversation Platform 112

Direct Marketing Observations

MAY 28, 2010

Create a community for customers and fans. Create and manage Facebook fan pages for products, communities and companies. Create microsites using social platform providers. Engage brand champions to become consumers, creators and leaders within communities. Create listening posts. Build and create databases.

Social Media 203

Social Media Marketing Social Bookmarking Widget 203

Direct Marketing Observations

APRIL 4, 2011

In the larger picture of the social web though-there is Facebook, Twitter, Linkedin, YouTube and blogs. “Come join our community and learn more about us&#. “Come see our Facebook page and fan/like us&#. Recently I read where, First it was AOL, then it was Microsoft, then it was Google and now it’s Facebook.

Patterns 162

Patterns Hashtag Microsoft YouTube 162

Direct Marketing Observations

MARCH 4, 2010

The criteria being user interface, strong usage and interaction, fresh content, results driven design, strong call to action, incorporation and usage of multiple digital properties and a solid scalable platform. Fitfiend has a nice interface and seems to be a nice little community with a tag line stating, “fit, active, connected&#.

Social Networking 177

Social Networking Exercises Sites iPhone 177

Direct Marketing Observations

OCTOBER 12, 2010

Throughout all the major social media platforms and channels of course. and you say via Gap’s Facebook page: “We’ve been listening to and watching all of the comments this past week. We recognise that we missed the opportunity to engage with the online community. They went off. And it wasn’t pretty.

Social Media 209

Social Media Crowdsourcing Retail UGC 209

Direct Marketing Observations

SEPTEMBER 8, 2010

Facebook -500 million users and still growing? Facebook continues to astound the doubters and envelope the adopters. To have a Facebook account is akin to having a cell phone-it raises eyebrows when you declare that you do not have either one. Enter the age of hyper connectivity and hyper communicating.

Social Media 180

Social Media Smart Phone Apple Video 180