Dave Fleet

MARCH 2, 2011

Facebook has announced a new version of its Comments Box plugin – its social plugin that enables Facebook-connected commenting on a website. Facebook’s Comment Box plugin. This carries over to the new plugin, meaning that a company’s Facebook Page can engage in conversations on third-party sites.

Comments 388

Comments Platform Social Graph Facebook 388

Dave Fleet

DECEMBER 4, 2017

When social media first came on the scene it represented a dramatic shift from one-way communication to two-way communication online. Suddenly people were connected to each other in seemingly intimate ways and early adopters found a sense of community amongst fellow adoptees. New platforms and technologies continue to emerge.

Social Media 282

Social Media Platform Communities Advertising 282

Dave Fleet

DECEMBER 4, 2017

When social media first came on the scene it represented a dramatic shift from one-way communication to two-way communication online. Suddenly people were connected to each other in seemingly intimate ways and early adopters found a sense of community amongst fellow adoptees. New platforms and technologies continue to emerge.

Social Media 150

Social Media Platform Communities Advertising 150

Dave Fleet

FEBRUARY 16, 2016

Decline of community management (in some areas). This was the period when the current platforms all launched, and it felt like there was a new social media tool or network emerging every week. We’ve seen new platforms emerge – visual platforms Instagram and Snapchat, messaging platforms like Whatsapp, WeChat, etc. –

Mobile 105

Mobile Trends Compete Loyalty 105

Dave Fleet

OCTOBER 14, 2010

In a system where we’re able to foster, curate and engage communities of interest around common goals, the approach of making a big splash then disappearing is highly inefficient. Take campaign-based Facebook pages, for example. Again, a shift.

Campaign 400

Campaign Trends Compete Curation 400

Dave Fleet

FEBRUARY 4, 2016

The last year has seen Facebook – as the dominant social network – continue to monetize its platform. This aggressive push led Facebook to become less and less about communities of ‘people like me’ and more replete with brands advertising to users. Twitter is still a force in this space, but the trend is notable.

Social Media 150

Social Media News Trends Eventful 150

Dave Fleet

APRIL 4, 2018

Its roots back in the mid-2000s – and the early business use-cases – centred around building communities and solving problems. I’d write about whatever was going on with social media – new tools, new platforms, new developments… and as I did, people started to listen. Facebook was an emerging thing. Twitter was new.

Team 150

Team Social Media Training Foursquare 150