Google+: The Social Platform We All Love to Hate
MARCH 16, 2016
The post Google+: The Social Platform We All Love to Hate appeared first on Spin Sucks. Google+ Social Media facebook Google Google+ page indexed content niche communities Quality vs. Quantity relevant content SEO marketing SEO rankings seo tool Small Business Snapchat social network Twitter valuable content walmart
Industry Buzz: 4 reasons why rasa.io is the up and coming community platform
DECEMBER 7, 2015
Startups and tech vendors are welcome to contact me at maddie[at]socialfish[dot]org to submit guest posts about their platforms – SocialFish readers love to read about new tools and apps! For many associations, engagement happens exclusively online, and getting an online community to an effective place is a long-term, detailed task. It truly maximizes our content. In all, rasa.io
Snapchat: An Emerging Platform for Teamwork and Collaboration
FEBRUARY 24, 2016
Snapchat has become one of the most popular and talked about platforms for 2016. Some of your employees or interns may be more visual in nature and like information that is short and concise, so this may be a good platform to use. This can be a useful platform to engage audiences and answer questions for a virtual chat session. Guest Post by Karen Freberg. Visual Chat session.
How to Build a Community that Thrives
FEBRUARY 26, 2015
We talked a lot about engagement and networking and building community. In the early days of social media, everyone talked about community. Build a community. Talk to your community. Community is the bee’s knees. Everyone should have a community. What is Community? But let’s back up and talk, first, about what it means to build a community.
How to Grow Your B2B Facebook Community
FEBRUARY 5, 2013
Despite its uncertainty in the stock market, Facebook continues to be an excellent way to connect with your client base and potential customers. As a result, businesses continue to desperately find new ways to reach their fans and build their online reputation on this leading social media platform. You don’t have to rely on Facebook’s marketing tools to build a loyal following.
Facebook Commenting Platform: Pros and Cons For Businesses
MARCH 2, 2011
Facebook has announced a new version of its Comments Box plugin – its social plugin that enables Facebook-connected commenting on a website. Facebook’s Comment Box plugin. Among the features Facebook has revealed: Social relevance – the new plugin uses what Facebook calls “social signals to prioritize comments on posts. Facebook myopia.
22 PR Tools From the #PRstack Community
DECEMBER 14, 2015
In the past 12 months, the #PRstack community has created an app that has characterized more than 250 third-party tools. It has published 48 how-to guides written by more than 35 community members covering different areas of the public relations workflow. lively community has developed and grown on Facebook and Twitter. The 22 PR Tools From the #PRstack Community.
How to Figure Out Once and For All Which Social Media Platforms to Be On
MAY 25, 2016
But, the bigger question remains, which platforms should you be on and why? These days, there are a lot of social platforms to choose from: Facebook, Twitter, Snapchat, Instagram, Pinterest, YouTube, LinkedIn, and the list goes on and on. I’d like to take a step back and look at why most people ask which platform they should be on. Let’s connect on Snapchat!
How To Grow Your Facebook Community
DECEMBER 20, 2012
This post will depress all the Facebook Ninjas who’ve drunk the Facebook Koolaid. One that could have a vibrant Facebook community, if they could just get to that point. But their Facebook Page has just 23 fans so far. Three of those are my two Facebook accounts, and the third is that of my partner. Image via niallkennedy on Flickr, CC 2.0.
Why the Future of Social Community is Omni-Social
Convince & Convert
MAY 10, 2016
The online community pendulum is swinging back. It’s no longer enough to rely on social networks for community infrastructure. Smart companies are now combining owned and rented community functions into a 1+1=3 scenario I call Omni-Social. But this, of course, makes social community more expensive and less efficient as brands are forced to pay for Reliable Reach.
Content Marketing: Without Community, It’s Only Half the Equation
APRIL 17, 2015
Then you started distributing said content through Facebook, Twitter, Pinterest… maybe other platforms as well. You may have created great content, and you may have a good distribution plan, but shares and engagement are unlikely to come unless you have also focused on community building. Content Marketing Public Relations automation community building content marketing
Branded Customer Communities: What Consumers Expect
Social Marketing Forum
SEPTEMBER 5, 2012
Can branded customer communities drive more revenue than Facebook ads? Online communities are. Building a community within one single platform such as Facebook or LinkedIn is not enough to build effective online communities for your customers. [.]. B2C marketing Community marketing Infographics Social media marketing branded customer communities GetSatisfaction online customer communitiesAsking the question is answering it. Social networks are not the holy grail of customer acquisition, retention and loyalty.
Picking The Right Social Platform For Your Brand
SEPTEMBER 18, 2012
Picking the right social platform is important in order to build the strongest possible social presence for your brand. But it might be difficult to keep up with the latest developments in the fast-moving world of social media, where new features and platforms are a daily occurrence. Facebook and Twitter tend to be the first choice for most brands. billion times a day. Google+.
It’s Not About the Platform
JUNE 5, 2011
Now that Twitter, Facebook, YouTube and Flickr are out ahead as the major social networks, it becomes harder to debate social platforms, though it definitely still occurs, especially with location-based platforms. Other blogging platforms such as SquareSpace, TypePad and MovableType enter the discussion too but the main focus has been between the big 3. Debate is good.
7 Awesome eCommerce Platforms For Small Businesses
SEPTEMBER 15, 2014
Like any business model there are challenges to opening an online store, with the prime one being selecting the right eCommerce platform to launch your business. Luckily, there are powerful eCommerce platforms specifically designed to meet your needs – allowing you to increase sales and attract more customers. Magento Community Edition. The solution? An online store. Shopify.
Tips on Measuring Community [April #measurePR Recap]
APRIL 24, 2015
At the heart of social PR lies community. So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time. Experts in measuring community. Now, especially if you work in the PR field, you may be familiar with #soloPR (and the excellent Twitter chats); you may not be as familiar with Hoop.la , but it’s a really excellent online community software platform.
How to Use #PRStack to Create a Community of Action
NOVEMBER 23, 2015
Here I lay out five significant steps #PRStack took that blog post rant into a positive community of action that is helping to change the modern workflow for the public relations industry. Define Your Community. So, you’re thinking about forming a community. What sort of community will it become? It became a community dedicated to change…a community of action.
Get Ready for the Bots – on Facebook Messenger
JUNE 14, 2016
Facebook Messenger was released 5 years ago and now has over 900 million users. Originally receiving a flood of negativity towards a standalone messaging app , compared to one simple Facebook app, users seem to be warming to it. Facebook is now venturing into their next Messenger-based project: bots. Facebook Reactions – Three Months On. Open for Business.
The Value of Matching Your Brand with a Local Community Manager
NOVEMBER 21, 2012
Mindjumpers Network is a global platform of local country Community Managers, enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. In this way, a strong connection between the brand and the Local Community Manager is maintained.
Interview with Community Manager: Emma Gannon
Social Media Citizens
SEPTEMBER 6, 2011
Emma Gannon is currently a global community manager of Dove Facebook. Emma has experience of community managing blogs, Twitter and Facebook pages for international brands. The best resources can be found by looking simply around online and seeing what other brands are doing with their communities. It should always be organic).
Facebook Video and Facebook Live: The Future for Marketers
MAY 23, 2016
Believe it or not, Facebook is the answer for marketers. Creating an effective Facebook strategy needs to be an essential focus, and with influencer marketing now becoming a staple, huge opportunities exist for brands that invest at the intersection of these two complementary approaches. So what is Facebook video anyway? And what about Facebook Live?
How Instagram Makes Communities Better
JULY 3, 2012
Jarvis writes: Please, the publisher beseeched him, how can my publication start a community like yours? We should own a community, shouldn’t we? You don’t start communities, he said. Communities already exist. Instagram is thriving because their service makes existing communities better. In this example, Instagram has improved a facet of the Facebook platform.
It’s Time to Own Your Social Community
Convince & Convert
FEBRUARY 10, 2015
The days of the leased social community are fading, and it’s time to re-embrace owned social. Before the rise of MySpace and Facebook and Twitter and Tumblr, the “original” social media was created in the unglamorous yet impactful world of discussion boards and forums. Why not use the mass reach of Facebook, et al, to also try to CREATE new customers and fans, from whole cloth?
Facebook: Improving Employee Communications?
JANUARY 8, 2013
Whether you want to go for coffee, meet a friend or keep yourself posted on your friends’ birthdays, Facebook is where today’s generation updates each other by sharing the minutest details of their lives on the platform. Today, though, Facebook isn’t so much about friends, family or clients who are trying to connect with today’s generation. bridge too far?
The Intersection of Online Communities and Learning Management Systems
MAY 6, 2015
This post originally appeared on Online Community Results. SocialFish and OCR partner on many online community strategy and implementation projects – contact us if you need help with yours. We’re seeing some interesting things going on in the association industry at the intersection of online communities and learning management systems (LMS). percent), Facebook (28.8
The Importance of Localized Branded Content on Social Media
DECEMBER 12, 2014
What is happening right now in your local community? It takes a Community Manager who grew up in the given location and is based there. Only The popular social media platforms support this fact with a range of functions. Facebook. Another step was the Global Pages feature highlighting the value of local community management. International
Interview with Community Manager: Jonas de los Reyes from Yahoo!
Social Media Citizens
MAY 12, 2011
Jonas de los Reyes is a lead community manager of Yahoo! You can follow Jonas on Twitter , Facebook and Linkedin. G: How did you build your experience as community manager? J: For me, it was a combination of things happening in my career that stirred my path to community management. Another thing that is needed for a community to thrive is community guidelines.
Open Community Case Study – Food Bank
FEBRUARY 22, 2011
Community: Food Bank of Central & Eastern North Carolina. She’s done a great job using social media to create a very supportive community of donors and fans, so I immediately thought of them when planning the first case study for Open Community. Jen and her Wilmington-based colleague, Jen Caslin, have been adopted by their local “plugged in” social media communities.
2013 State of Community Management Report Stresses Importance of Community Managers
JUNE 24, 2013
Even though my current role is broader than community management, I’m still a community manager at heart and it’s still my passion. If you want to see value from online community, you need to invest in community management. Successful community management is not a role delegated to the least experienced members of a team.
Community Un-Managing: Cheat Sheet for Community Managers and Tips for Companies
JANUARY 2, 2013
I recently left my position managing social media and online community for a large professional association. In the process of disconnecting myself from the organization’s various social media accounts, it occurred to me that I haven’t seen a lot–or anything–written about how to leave a community management position. Facebook. They should. Linkedin.
How To Use Facebook For Marketing
MAY 3, 2011
Tweet Facebook has published a Best Practice Guide for how to use their platform for marketing. The guide provides a great overview of the marketing potential in having a presence on Facebook as well as suggestions for some strategic steps to go through when building a presence. Use for instance Facebook to crowdsource your next product idea. The Facebook Ecosystem.
Facebook Launches Questions
MARCH 25, 2011
Tweet Yesterday Facebook has launched Facebook Questions, which allows users and pages to post a Question to friends or a Facebook community. It seems like Facebook is constantly picking up on online trends and launching new products to match user needs. And now Facebook has launched Questions after Quora has been buzzing for a while. How it works.
7 Facebook Marketing Case Studies
MAY 19, 2013
Learn some inventive ways to integrate Facebook into your social media marketing strategy. Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line. Many have discovered how to leverage their Facebook communities to strengthen brand loyalty and communicate directly with customers.
Building a New Kind of Cruise Community
APRIL 15, 2015
Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. And I’m hoping you can tell us if our strategy makes sense or if it sucks (don’t hold back!), so that others might gain insights for their own community efforts. Assumption 2: Build a platform. So our small marketing team is now working to grow our user base and nurture our new community. Follow Cruiseable on Facebook and Twitter. Building a New Kind of Cruise Community.
Is Facebook building the new community-driven question-and-answer.
Social Media Citizens
JUNE 15, 2010
Home Content RSS Log in Social Media Citizens Home Case Studies Reports SMC List TOP Lists Video Consulting Portfolio Is Facebook building the new community-driven question-and-answer platform? June 15th, 2010 by Giedrius Ivanauskas Leave a reply » Share Is Facebook building the new community-driven question-and-answer (Q&A) platform? Economics?
How to Be Successful Across All Social Platforms
Convince & Convert
JUNE 28, 2013
Brad Walters , Director of Social Media and Emerging Platforms for Lowe’s Home Improvement , joins the Social Pros Podcast this week to discuss starting the conversation rather than letting the customer start it, tailoring content and strategies to individual platforms, and delivering consistently helpful content across all social platforms. Tailor to Your Platform.
The Many Roles of an Internal Community Manager
Social Media Strategery
MARCH 8, 2011
When someone in the communications industry refers to a “ community manager , they are usually referring to someone that can manage the online relationships for a particular brand, using tools like Facebook, Twitter, and blogs. software , vendors and clients alike have come to realize that these communities don’t just magically appear. Good luck! It’s you.
What A Dog’s Cancer Taught Me About Community
MAY 2, 2014
tell you all this not to make excuses for being away, but because part of being in a community means we share what’s going on. Through Facebook. This is not an ode to Facebook. We are a community. And as I was agonizing over publishing WUL in such a hit-and-miss way recently, I realized we have something quite extraordinary here… a real community. The story.
Interview with Community Manager: Ben Bateman from Square Enix
Social Media Citizens
JANUARY 19, 2012
Ben Bateman is community manager from Square Enix. Currently Community Manager for Codemasters, supporting all boxed titles including DiRT 3, Operation Flashpoint Red River, F1 2011, and Bodycount. admire a lot of the community and social media work done by the Xbox team. If you don’t put the effort in then your community will wither and die. Just start talking.
Unlock Facebook’s Secret Blueprint for Successful Facebook Pages
MARCH 7, 2016
Facebook Page management is one of the most challenging social media tasks due to the complexity of the Facebook algorithm and the amount of competition in the News Feed. In this post, I’m going to examine successful Facebook Pages and see what makes them work so well as well as show you Facebook’s own blueprint. Now for Facebook’s Secret Blueprint !
How and Why Data Syncing Matters to Your Online Community Setup
MAY 28, 2015
This post originally appeared on Online Community Results. We partner on many online community strategy and implementation projects – contact us if you need help with yours. ———– The connection between your back office CRM or AMS and your online community is the most critical part of any community implementation. Single sign-on. This
How to Master Facebook for Small Business
JUNE 1, 2016
That doesn’t mean that you cannot rock Facebook for small business. billion daily active users on Facebook? Using Facebook for Your Small Business. Your approach to Facebook is going to be a bit different from an agency. This is exactly what Facebook users crave. Are you maximizing the branding power of the Facebook Fan Page? FacebookCover Photo.
13 Ways to Use Facebook Events for Your Brand
MAY 16, 2016
The last few years have been tough for Facebook marketers. Organic reach has dropped, younger users gravitated toward newer platforms like Instagram and Snapchat and there’s more competition than ever. Despite all of this, we’re here to tell you that Facebook is far from dead. How to Create Effective Facebook Events. Use Facebook Recognized Venues.