Pam Moore

JULY 5, 2017

Do you know… What value Facebook, Twitter, LinkedIn, Instagram and other social networks are providing to your bottom line? What tweets, Facebook posts, ads and other content are driving the most traffic to your blog, website or other social channels? How to easily test a new title or marketing concept.

Analytics 167

Analytics Google Metrics ROI 167

Pam Moore

NOVEMBER 23, 2017

Many business and marketing leaders miss out on tapping into the power of the online shopping holidays and events to increase sales, brand awareness and most importantly connect with their audience. Tips to communicate and launch your offer to your target audience. How to Get Your Social Media Budget Approved (white paper).

Social Media 165

Social Media How To Marketing ROI 165

Pam Moore

MAY 27, 2016

It’s no surprise that Facebook is still one of the hottest social networks around. Check out these statistics published by Facebook as of March, 2016. Facebook is no different. Here are 15 things that smart, social savvy business marketers never do on Facebook. . Spam the Facebook wall of your friends.

Facebook 113

Facebook Marketing Groups Groups 113

Pam Moore

JUNE 30, 2017

When many entrepreneurs, small business owners and even experienced marketers in larger organizations think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos, Pinterest boards and traditional tv or radio advertisements. It's community. Big difference.

Brands 167

Brands Strategy Authentication Reputation 167

Pam Moore

OCTOBER 1, 2017

Today's marketer has no guarantee of reaching their audience on any medium. Not Facebook. Organic reach is dwindling to zero for brands and marketers who don't have a solid marketing strategy that encompasses social, digital, content, and measurement all centered around their target audience. Not Instagram. Not LinkedIn.

Strategy 166

Strategy Marketing Training Small Business 166

Pam Moore

OCTOBER 9, 2017

It's these common foundations that weave the threads for relationships, trust and community. If we all know life and business is really about people, then why do so many marketing and business leaders still fall to lazy marketing tactics and corporate marketing speak as they set out on their online digital and social media adventures?

Brands 166

Brands Small Business Communities Authentication 166

Pam Moore

JANUARY 26, 2016

When many business leaders think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos and traditional tv or radio advertisements. Smart marketers know branding is much more than a logo. It’s community. Big difference. It’s a promise delivered. SoundCloud.

Brands 113

Brands Strategy Reputation Marketing 113

Pam Moore

NOVEMBER 23, 2020

Do you struggle with having what you think may be the best digital marketing, content marketing, social media marketing or branding plan on the entire planet yet have no budget to implement? My training and consulting agency, Marketing Nutz works with organizations of all sizes from startups to Fortune 10 organizations.

Training 78

Training Marketing Consultant Template 78

Pam Moore

NOVEMBER 23, 2020

Do you struggle with having what you think may be the best digital marketing, content marketing, social media marketing or branding plan on the entire planet yet have no budget to implement? Your executives don't understand social media and digital marketing. Do any or all of these problems sound familiar?

Training 78

Training Marketing Consultant Template 78

Pam Moore

MAY 14, 2017

As the social web gets louder and marketers get more savvy they are looking for ways to better connect with their audiences and communities in memorable, meaningful and rewarding ways. They definitely were invented long before Facebook, Twitter, LinkedIn and blogging. Storytelling with audio, visuals and text. Need more help?

Brands 166

Brands Authentication Wikipedia Training 166

Pam Moore

JUNE 29, 2016

Would you like to achieve more ROI from your Facebook advertising and Facebook boosted posts? Do you see that cute little Facebook “boost post” button but don’t really know how to optimize it? There are definitely pros and cons to using the Facebook boosted post ads. SoundCloud.

Advertising 113

Advertising Facebook ROI Analysis 113

Convince & Convert

FEBRUARY 5, 2018

” I call it participation marketing, and the reason is clear. Altimeter’s 2015 State of Social Business Report revealed that “building employee advocacy” programs are becoming a high priority and strategic initiative for marketers, jumping from 13 percent to 45 percent in 2015. Employees tell better stories than you do.

Strategy 147

Strategy Social Media Marketing Consultant 147

Pam Moore

JUNE 8, 2017

As many brands are challenged to become human, engage with their community of customers, prospects, stakeholders, and competition a few of the questions we hear most are: What do I talk about? Depending on how connected you are with your community they may be interested in what you eat, where you go for breakfast. What do I share?

Authentication 167

Authentication Brands Training Communities 167

Techipedia: Tamar Weinberg

JULY 15, 2009

The New Community Rules talks about the important role social media has begun playing in our lives. You’ll get exposure to case studies of companies that do this well and review cases of companies where listening severe impacted the effectiveness of marketing campaigns. Fortunately, we have social media communities to inspire us.

Communities 170

Communities Marketing MySpace Yahoo 170

Pam Moore

AUGUST 7, 2017

Welcome to the digital age of marketing where you are the brand. We will start with a Google, Facebook or Twitter search. Building your personal brand doesn't happen by jumping on Facebook or creating a fancy Twitter background or highly edited profile photo of yourself. 15 Tips to Zoom Your Online Brand (white paper).

Brands 162

Brands How To Training Authentication 162

Pam Moore

JANUARY 4, 2017

Business and marketing leaders aren’t much different. So why would we think that marketers and business leaders would think any different when it comes to social media? I remember the early days of social media and watching the tweets fly by looking something like this… Free marketing with social media, join my workshop!

Social Media 167

Social Media Social Networking Training Instagram 167

Buzz Marketing for Technology

DECEMBER 29, 2010

Far and away one of the best blog posts I wrote this year was on the new 4′c of B2B Marketing – it was read over 15,000 times and 3X more popular than the next most read blog post of the year. The four P’s were created mainly to describe the ideal “marketing mix.”. Is The White Paper Dead for B2B Marketing?

B2B 209

B2B Engineering ROI Social Media 209

Pam Moore

MAY 6, 2019

It's not news that your customers, online audience and social network communities are bombarded by information. There is not a lack of blogs to read, LinkedIn, Facebook and Instagram live video streams to engage in, YouTube channels to watch, or podcasts to listen to. Influencer Marketing – Breaking Through the Noise.

Influencer 60

Influencer Activities Content How To 60

Pam Moore

MAY 12, 2019

Many business and marketing leaders think a brand starts and ends with a logo, colors and design. In the digital age of today marketers know how to strategically piece together a beautiful canvas of images on their Instagram profile, create eye catching Facebook cover photos, and engaging video intro and outros for YouTube.

Brands 109

Brands Strategy Reputation Authentication 109

Pam Moore

MAY 9, 2017

Combining the right balance of paid media, earned media and owned media can take your business from zero to turbo pretty fast when combined with a solid content marketing and social marketing program. The truth is traditional marketing and media are not working like they use to. Influencer Marketing in a Nutshell (episode 96).

Nielsen 165

Nielsen How To Influencer Overview 165

Pam Moore

OCTOBER 3, 2016

It is clear social media marketing is delivering real and measurable business value for companies large and small today. With this incredible opportunity created for businesses using social media there is obviously solid opportunity for smart and savvy marketers to specialize and build a career in social media marketing.

Social Media 167

Social Media Marketing Training Skills 167

Pam Moore

FEBRUARY 21, 2017

Are you tired of your Facebook cover image, Facebook advertising images, Facebook Group image, Twitter cover images, Pinterest board covers and LinkedIn images not looking as beautiful as the cool social media kids (aka visual savvy social marketers)?

Template 167

Template Templates Social Media Social Networking 167

Pam Moore

SEPTEMBER 9, 2020

SocialZoomFactor · Sales and Marketing Conversion Funnels – How to Get Started. One of the best ways to attract more of your dream customers and turn them into paying customers is to learn how to create and optimize sales and marketing conversion funnels. The Ultimate Guide to Sales and Marketing Conversion Funnels .

Conversation 78

Conversation Template Templates Marketing 78

Waxing UnLyrical

SEPTEMBER 18, 2013

Content: Turn insight and tips shared into white papers, tip sheets, blog posts, or webinar topics. She manages the company’s Twitter , Facebook , Google+ , LinkedIn , Tumblr , and Instagram communities, contributes to Cision Blog , and assists with content, social strategy, and tactics.

Eventful 195

Eventful Hashtag Community building Tumblr 195

Idaconcpts

JUNE 4, 2014

It’s easy, in our web-dependent world, to think that—especially if we’ve been doing this awhile—we know all there is to know about digital marketing. Without further ado, here are today’s top 6 rules of digital marketing. You should not, however, be limiting your social media efforts to Facebook and Twitter. Content Marketing.

Marketing 151

Marketing Case Study Smart Phone SMS 151

Pam Moore

MARCH 8, 2018

A brand is not your Facebook page cover video, Twitter background or set of beautifully designed Pinterest boards or images on your Instagram profile. It’s whether you talk about yourself all day on Facebook or if you offer real value. They know who they are and what they offer their customers, partners, online community and friends.

Brands 167

Brands Training Policies Template 167

Pam Moore

MAY 9, 2016

Every smart and savvy marketing and business leader knows the power of branding. The best marketers know that emotional branding is the secret sauce to igniting customers to loyal advocates, followers and fans! Importance of being human in your communication, language and engagement with your community, customers and audience.

Brands 113

Brands How To Authentication Wikipedia 113

Waxing UnLyrical

AUGUST 26, 2013

The New Rules Of Content Marketing. Michael Brenner analyzes a recent white paper by Brendan Dell on content marketing. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn Monday Roundup: Moving Forward.

Wikipedia 181

Wikipedia Consultant Flickr Compete 181

Pam Moore

OCTOBER 16, 2019

Considering hiring a digital marketing agency, social media agency or branding consultant? Hiring a marketing agency or consultant is a big decision. Unfortunately many business and marketing leaders think they can quickly hire a social media or digital marketing agency to generate some fast buzz and a viral video.

Social Media 60

Social Media Consultant How To Training 60

Buffer Social

DECEMBER 17, 2018

When in doubt about your marketing strategy, turn to the social media experts. Social media marketing is becoming increasingly pivotal for businesses around the world. But where are marketers to go for reliable insights ? 13 social media experts share their biggest piece of marketing advice. Let’s dive in!

Social Media 110

Social Media Marketing Curata Influencer 110

Webbiquity SMM

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. The core of social media marketing efforts should be the corporate blog. Promote white papers / eBooks / reports for lead generation.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. B2B messaging gets personal.

B2B 110

B2B Social Media Marketing Survey 110

Pam Moore

DECEMBER 9, 2019

Hey digital and social media marketers! Yes, I know… smart and savvy marketers have been doing this for decades. The social networks are feeling the pressure as much as any marketer working in any business. Get a Grip on Your Content Marketing with a Content Calendar . Don't you fear. Do I have your interest yet?

Template 78

Template Templates Social Media Content 78

Pam Moore

DECEMBER 9, 2019

Hey digital and social media marketers! Yes, I know… smart and savvy marketers have been doing this for decades. The social networks are feeling the pressure as much as any marketer working in any business. Get a Grip on Your Content Marketing with a Content Calendar . Don't you fear. Do I have your interest yet?

Template 78

Template Templates Social Media Content 78

Convince & Convert

FEBRUARY 12, 2012

Last week I wrote about the 4 (and only 4) possible rationales for agencies to get deep into content marketing. Clearly understanding these rationales is important because content marketing isn’t free. The Six Lifelong Laws of Successful Content Marketing for Agencies. BlissPR is all B2B, and heavily blog-focused.

Content 131

Content Marketing Cost Metrics 131

Proactive Report

NOVEMBER 21, 2022

Back in 1999 The Cluetrain Manifesto stated that markets are conversations, and that the Internet is enabling conversations that were simply not possible in the era of mass media. With the goal of creating a community they could listen to Rosetta Stone started a Facebook page and actively gathered a large number of their customers there.

Social Media 64

Social Media Analysis Research Conversation 64

Waxing UnLyrical

APRIL 3, 2015

My community came up with some good ones. Lukas Treu : White papers. Debra Bethard-Caplick : Marketing claiming that PR is a tool/subset/specialization of marketing. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Press Release 100

Press Release Consultant Metrics Communities 100