Webbiquity SMM

JANUARY 24, 2019

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Depending on your campaign strategy and target audience, social media marketing could be a 24×7 job. Guest post by Anand Srinivasan.

Social Media 164

Social Media Marketing Hashtag Campaign 164

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Marketers, PR professionals, bloggers, and journalists have traditional been heavy users. Case in Point: Event Marketing. But though 88% of event professionals are active on Facebook, only 60% of planners also use Twitter.

Team 160

Team Marketing B2B Eventful 160

Webbiquity SMM

APRIL 4, 2023

Our research among 4,000 US respondents ages 18-75 reveals that out of 10 social media platforms, only Facebook is primarily associated with serving social connection. Social connection: Facebook is about connecting and bonding; it is the only platform primarily associated with the ostensible purpose of “social” media.

Social Media 220

Social Media Reddit LinkedIn Research 220

Webbiquity SMM

SEPTEMBER 28, 2021

Facebook alone had banned over 1.3 It doesn’t only happen on Twitter or Facebook. Yes, it’s happened to me on Twitter, Facebook, and Minds over the past few years. If you don’t the rules on Facebook, for example, they will lock you out of your account. And you will not be able to manage any Facebook pages.

Social Networking 265

Social Networking Guidelines How To Policies 265

Webbiquity SMM

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. While the social media marketing environment is constantly shifting, there are several social media advertising strategies that marketers may choose to focus on this year.

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Advertising Social Media Strategy Authentication 238

Webbiquity SMM

FEBRUARY 27, 2018

Though it’s dangerous to assume anything about leadership in the social networking space (Facebook overtook MySpace as the biggest social network less than a decade ago , after all), the landscape does seem to have matured and stabilized somewhat at this point. And what does that mean for marketers? Buzzweb Community ).

Social Networking 223

Social Networking Tumblr Tips B2B 223

Webbiquity SMM

MAY 6, 2014

The Zenith Social Media Marketing Conference is fast approaching, coming up on Thursday, May 22, in Duluth, Minnesota. Among this year’s presenters: Neal Rodriguez ( @notifyneal ), an internet marketer and web developer now with Shovecom LLC, whose formerly done stints with Forbes, Mediabistro and Nielsen. See you there!

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Conference Eventful Social Media Nielsen 155

Webbiquity SMM

SEPTEMBER 16, 2013

Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. Marketers just want the competitive and multichannel metrics they need to make informed decisions, nothing more. Yet that’s what was argued recently in The 5 most worthless metrics in marketing in iMedia Connection.

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Metrics Marketing Class ROI 195

Webbiquity SMM

JUNE 21, 2016

For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. As with Facebook , Twitter, and other popular networks, Google+ has also inspired its own ecosystem of tools. 3: The Nine Best Facebook Marketing Tools. #4: 7: The Six Best Google+ Marketing Tools. . #2:

Google 104

Google Tools Sample Samples 104

Webbiquity SMM

FEBRUARY 4, 2013

Today’s explosion of media channels has made it simultaneously more challenging yet more vital for companies to present unified messaging and branding to their markets. Much more than just another tactical marketing field guide, Marketing in the Round aims to provide comprehensive strategy guidance. They circle simultaneously.”.

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Review Marketing Metrics Sentiment 186

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. B2B messaging gets personal.

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B2B Social Media Marketing Survey 110

Webbiquity SMM

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups.

Review 152

Review Social Media Marketing Handbook 152

Webbiquity SMM

APRIL 13, 2021

It’s marketing has been helped along by creating the lure of exclusivity (one cannot simply sign up; you have to be invited by a current user) and people like Elon Musk and Bill Gates popping up in Clubhouse rooms. Clubhouse may never have three billion users like Facebook , or even 300 million like Twitter. It’s ephemeral.

Apple 215

Apple Plaxo Microsoft Vimeo 215

Webbiquity SMM

DECEMBER 12, 2012

Will Google+ be a “Facebook killer” or just Google’s next failed social network? It’s certainly gaining traction, with over 500 million users now on board, already half of Facebook’s total. And will Google+ end Facebook’s domination of social networking—or will it “break the Internet”?

Google 216

Google Tips Bookmarklet SEO 216

Webbiquity SMM

APRIL 30, 2020

Here’s why you need various tools to support your Instagram marketing efforts, along with guidance to help you determine which tools are likely to work best for you. Social media marketing. With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers.

Instagram 159

Instagram Tools Hashtag Authentication 159

Webbiquity SMM

AUGUST 26, 2014

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers?

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B2B MySpace Startup Social Networking 190

Webbiquity SMM

MAY 3, 2012

34% of marketers have generated leads using Twitter. 57% of Facebook users “like” a business because they want to receive special offers and promotions, according to Mashable.com. Consumers are engaging with their favorite companies on Facebook, says Mashable.com. Focusing on just the iPhone ignores huge sections of your market.

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Mobile iPhone iPad Training 180

Webbiquity SMM

MAY 3, 2011

The answer may come from the email marketing field. Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. This list will be posted on Cheryl Burgess’ Blue Focus Marketing Blog. What is it? Jennifer Aaker. Allison Mooney. allimooney.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Webbiquity SMM

JULY 9, 2012

Some companies view their selection of vendors, and their particular methods of using those vendors’ products, as a competitive advantage and so don’t want to reveal their choices or methods to other market players. And some organizations refuse to endorse vendors out of legal, regulatory or security concerns.

B2B 189

B2B Case Study Telecommunications Study 189

Webbiquity SMM

FEBRUARY 28, 2011

Airline. • Morgan Johnston – Manager Corporate Communication at JetBlue Airways. • Bowen Payson – Manager of Online and Digital Marketing at Virgin America. Nystrom – Digital Marketing Manager – Social Media, Red Bull. • Debbie Weinstein – Senior Director, Global Media, Unilever.

List 155

List Twitter Brands Microsoft 155

Webbiquity SMM

MARCH 30, 2012

With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. Which voices are most influential in your market space. Facebook / LinkedIn / Google Plus metrics (i.e.

Vocus 184

Vocus Alltop Message Boards Klout 184

Webbiquity SMM

FEBRUARY 2, 2012

But you often do want to socialize and share daily which is what you can do on Twitter or Facebook” and “There are better niche communities where you can get your questions answered, for example specialist communities or LinkedIn groups.” ” A Marketer’s Guide to Quora by HubSpot Blog.

SEO 146

SEO MySpace Hubspot Patterns 146

Webbiquity SMM

NOVEMBER 16, 2010

The grandmotherly maxim, “The good Lord gave you two ears but only one mouth for a reason&# applies to social interactions in general, but is nowhere more critical than in social media marketing. Social media marketing is about earning your audience’s attention. Share this on Facebook. Find out who’s talking.

SM2 189

SM2 Alterian Social Media Influencer 189

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. This is apparent from the large number of abandoned blogs, orphaned Facebook pages, silent Twitter feeds and the like littering the social media landscape.

Social Media 176

Social Media B2B Exercises Hubspot 176

Webbiquity SMM

OCTOBER 20, 2010

Others are more likely to retweet your content when they view you as someone trying to share helpful content with the community rather than just broadcasting your own material. Share this on Facebook. Tags: Social Media Marketing Twitter content sharing grow Twitter followers retweet retweeting social media influence.

Twitter 190

Twitter Technorati StumbleUpon Digg 190

Webbiquity SMM

APRIL 5, 2011

A growing number of community colleges, vocational schools, online universities, technical colleges and even big-name universities are now offering social media certificate programs (Google this if you like, I don’t want to legitimize any of them with a link). Kind of like other powerful, flexible tools, like…Microsoft Excel.

Social Media 151

Social Media Microsoft Policies Cost 151

Webbiquity SMM

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. The core of social media marketing efforts should be the corporate blog. What should they promote? Here are 20 ideas.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk. How can you amplify and extend new releases through social media?

Press Release 194

Press Release Tools Tips Vocus 194

Webbiquity SMM

JULY 9, 2012

Some companies view their selection of vendors, and their particular methods of using those vendors’ products, as a competitive advantage and so don’t want to reveal their choices or methods to other market players. And some organizations refuse to endorse vendors out of legal, regulatory or security concerns.

B2B 101

B2B Case Study Telecommunications Banking 101

Webbiquity SMM

DECEMBER 9, 2014

Although Reddit is dwarfed by the likes of Facebook and Twitter, its influence on the internet is huge, and its potential for marketers as a way to reach customers is incredible. Reddit users can also build up karma by getting involved with the community through sharing and commenting on content. Honest Marketing.

Reddit 188

Reddit Marketing Curation How To 188

Webbiquity SMM

JANUARY 24, 2017

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. ” That’s why, as reported here previously , 88% of B2B marketers in North America use Twitter for content distribution. 7) TweetReach. Google Review Count: 370.

Tools 100

Tools Twitter Sample Samples 100

Webbiquity SMM

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. How are social media marketing best practices evolving?

Social Media 245

Social Media Tumblr Marketing B2B 245

Webbiquity SMM

JUNE 10, 2014

Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez. ” Grant Tilus and Katy Katz of Collegis discussed the virtual demise of organic reach on Facebook, and what to do about it. For example, “This Facebook contest will drive 100 new leads in 90 days.”. •

Conference 196

Conference Social Media SEO Marketing 196

Webbiquity SMM

MAY 23, 2017

According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. Guest post by Cheryl Joy. Dig right in!

B2B 198

B2B Strategy Marketing Microsoft 198

Webbiquity SMM

MARCH 19, 2024

With a community of two billion monthly users, 90% of whom are used to communicating with brands in-app, Instagram has become one of the most effective marketing channels for B2C companies. In the last few years, an increasing number of B2B marketers have realized the power of Instagram. Guest post by Val Razo.

B2B 170

B2B Company Instagram Cost 170

Webbiquity SMM

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” Image credit: Business 2 Community. How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? What type of posts generate the most engagement on Facebook?

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Statistics Social Media B2B Hubspot 50