Social Media Strategery

JULY 18, 2012

Communities don’t work like that. Posts that lower the barrier to entry that actually create the sense of community disappear because they don't positively impact influencer ratings, meaning fewer and fewer people feel comfortable sharing anything. People don’t work like that.

Klout 124

Klout Influencer Collaboration Social Networking 124

Social Media Strategery

JUNE 1, 2013

For marketers, these moms don’t represent just a new, sizable consumer segment, they wield a lot of influence within their families and with their friends. Marketers have to not only better understand this new segment of consumer, they have to find out how to help them. I’m barely able to make ends meet.

Class 75

Class Social Media Forums Discount 75

Social Media Strategery

DECEMBER 7, 2011

Chartered in 1947, PRSA is the world’s largest and foremost organization of public relations professionals and boasts a community of more than 21,000 members across the U.S. Adam Lavelle, a member of the board of the Word of Mouth Marketing Association and chief strategic officer at the iCrossing unit of Hearst, agrees.

Press Release 125

Press Release How To Organization Collaboration 125

Social Media Strategery

JUNE 22, 2011

At least then we get to talk about some real honest stories instead of an endless of marketing-speak talking about engagement, authenticity, and community. You can’t commit halfway to Enterprise 2.0 – you can’t say, “well, we can afford the tools, but not the community managers&# or vice versa.

Collaboration 118

Collaboration Wiki Project Policies 118

Social Media Strategery

OCTOBER 8, 2009

Fri, Oct 9, 2009 Government 2.0 “Dear [fill in your favorite sports team], You may think of me as a fan or as a ticket-holder now, but if you give me the chance, I’d gladly be a marketing specialist, brand ambassador, web developer, community organizer and data cruncher. Facebook firewall gov20 government government 2.0

Gov 2.0 90

Gov 2.0 Sports Team Web 2.0 90

Social Media Strategery

APRIL 1, 2013

In another Fast Company article from January, they state that “brands, marketers believe, ought to start acting less like things and more like people, and they should engage traditional humans, their consumers, in dialogue.” In it, they debunked three common social media marketing best practices -.

Conversation 132

Conversation Collaboration Study Discount 132

Social Media Strategery

APRIL 23, 2012

" "No one is following our Twitter/Facebook/YouTube/Pinterest/LinkedIn/Foursquare account – can PR go get us more fans/followers/likes/subscribers/friends?" Those users, demographics, markets, and audiences that you and your analysts always talk about? They're actual human beings.

Widget 101

Widget Foursquare Advertising Flickr 101

Social Media Strategery

NOVEMBER 24, 2010

The role sure sounds enticing to anyone working in the social media community (the below represents a composite job description that you might see): Job Title: New Media Director. &# Some may even look at a role like this as the pinnacle for a social media professional in the DC area. Department: Department of Take Your Pick.

Gov 2.0 133

Gov 2.0 Press Release Policies Buy 133

Social Media Strategery

OCTOBER 9, 2010

The mission has three parts: Bringing about awareness of social media and its impact on both personal, professional, and civic engagement to educational communities. The traditional means of communication for this situation, forums, are responsive within a day or two and are comprised of great communities. SMCEDU on Ning.

Education 123

Education Social Media Project Study 123

Social Media Strategery

MARCH 11, 2012

To give you some idea of how long ago that really was, consider this: Facebook didn’t exist (it wouldn’t launch on Harvard’s campus for another five months). I created our now 6,000 member+ Yammer community more than three years ago), and Gov 2.0 (I My first day with Booz Allen was October 6, 2003.

Gov 2.0 112

Gov 2.0 Yammer Committee Policies 112

Social Media Strategery

JUNE 7, 2009

principles, and have made an impact on government and the citizens and communities it serves. That’s great marketing-speak, but bottom line, what’s in it for me? Events on Facebook Gov 2.0 Facebook firewall gov20 government government 2.0 Facebook firewall gov20 government government 2.0 More Gov 2.0

Gov 2.0 98

Gov 2.0 Web 2.0 Committee Proposal 98

Social Media Strategery

AUGUST 18, 2010

Now, fast forward five years and advertising is now found on social media sites such as Facebook, Twitter and YouTube, making everyone’s lives a lot easier. Employers do not want to hire a person whose Twitter or Facebook page could make their company look bad. How would we assess a social media course? Lauren Vargas Sr.

Education 135

Education Social Media Gov 2.0 Class 135

Social Media Strategery

AUGUST 8, 2010

Not whether that’s the Chief Marketing Officer or the Director of Public Affairs or the Community Relations Lead, but actual names of people. The best person right now might be Joe over in Marketing, but what if Joe leaves the organization? Remember, social media is driven by the person, not the position.

Gov 2.0 139

Gov 2.0 Social Media Social Media Management Organization 139

Social Media Strategery

MAY 2, 2009

He advocates for asynchronous communications and for engaging with the community when and where they are, rather than trying to get more comments or web traffic. He advocates for asynchronous communications and for engaging with the community when and where they are, rather than trying to get more comments or web traffic."

Gov 2.0 85

Gov 2.0 Twitter Web 2.0 Wiki 85

Social Media Strategery

MAY 12, 2010

We needed to identify a way to make social media relevant across dozens of skillsets, markets, and teams across the firm. What we found out was that senior leadership in the firm is often so focused on their market or area of expertise that they seldom get a chance to sit around the table with their peers to brainstorm.

Gov 2.0 101

Gov 2.0 Web 2.0 Wiki Sports 101

Social Media Strategery

SEPTEMBER 25, 2009

The sports community is a very insulated community – teams and leagues generally look inside the sports industry to hire their communications and marketing professionals, but maybe they should take a look at the Government 2.0 industry to find that next pool of communications talent and innovation.

Gov 2.0 82

Gov 2.0 Sports Web 2.0 Wiki 82

Social Media Strategery

JANUARY 21, 2010

community from 3,000 miles away? I do Web, marketing and social media consulting ( [link] ), but put a lot of effort into GovFresh. Even though we’re not a social network, I get lot of feedback on the sense of community it brings to the open gov, Gov 2.0 They’re different communities. How do you fit it all in?

Gov 2.0 89

Gov 2.0 Web 2.0 Forums Wiki 89

Social Media Strategery

OCTOBER 17, 2009

It showed me people asking the tough questions , demanding more out of the community, and tackling some very polarizing legal issues. I.e., will Facebook & Twitter actually be broad-scale adopted by Govt? I.e., will Facebook & Twitter actually be broad-scale adopted by Govt? relationship.

Gov 2.0 94

Gov 2.0 Sharepoint Web 2.0 Conference 94

Social Media Strategery

SEPTEMBER 18, 2008

No, I was just a strategic communications consultant who saw that social media was fundamentally changing the way organizations communicated, and I decided that this was an area I wanted to focus on. I’ve had to endure a lot of contentious discussions with our legal, marketing, HR, and IT departments. briefings.

Gov 2.0 50

Gov 2.0 Organization Social Media Wiki 50

Social Media Strategery

SEPTEMBER 18, 2008

No, I was just a strategic communications consultant who saw that social media was fundamentally changing the way organizations communicated, and I decided that this was an area I wanted to focus on. I’ve had to endure a lot of contentious discussions with our legal, marketing, HR, and IT departments. briefings.

Gov 2.0 50

Gov 2.0 Organization Social Media Wiki 50

Social Media Strategery

MAY 26, 2009

community, I’ve had the opportunity to meet a ton of different people, all with different motivations, frustrations, and aspirations. You would do well to shift more of your energy away from selling your product and instead focus more on providing value to the community. Development Social Media What’s Your Government 2.0

Gov 2.0 94

Gov 2.0 Types Meme Social Media 94

Social Media Strategery

OCTOBER 19, 2008

why a blog might be more effective than facebook for some companies). Don’t you have to know how blogs and Facebook are being used, be comfortable with them yourself before you can identify the reasons why the blog would be more effective? link] sradick @Rebecca – that’s a great point! Also, own up to your decisions.

Gov 2.0 69

Gov 2.0 Organization Social Media Transportation 69

Social Media Strategery

JUNE 21, 2009

The rest of the wiki would be open to engaging others in our work and designed to ‘market’ our capabilities to others.&# To add on to your ideas, I would also suggest that organizations would do well to invest in community managers – those people who blog, garden wiki pages, and moderate forums as their primary job.

Gov 2.0 117

Gov 2.0 Wiki Social Media Collaboration 117

Social Media Strategery

OCTOBER 27, 2009

community (it’s not all that hard!): Not everything is a marketing opportunity – just try to be a helpful person whom others can rely on. If you’re interested in conducting a marketing call, say that’s what you’re doing. communities, both online AND offline. Stay on top of current Gov 2.0

Gov 2.0 94

Gov 2.0 Consultant Social Media How To 94

Social Media Strategery

DECEMBER 30, 2008

Having done this work (online communities, collaboration, user-created content, etc.) Having done this work (online communities, collaboration, user-created content, etc.) In 2008, I found Facebook enriching and reconnecting my offline relationships. In 2008, I found Facebook enriching and reconnecting my offline relationships.

Gov 2.0 77

Gov 2.0 Social Media Web 2.0 Wiki 77

Social Media Strategery

MAY 26, 2010

As Shedd mentions in his post, “In much the same way as you need to train yourself to recognize the market ‘pains’ that product opportunities create, you need to train yourself to note who you work best with, what personalities are most compatible.&# Facebook firewall gov20 government government 2.0

Gov 2.0 91

Gov 2.0 Fashion Web 2.0 Wiki 91

Social Media Strategery

DECEMBER 22, 2008

link] sheajohnp Hey Steve, this is a very important issue for government communicators and I couldn’t agree more. Folks tend to think that everyone has to have a Facebook or a Twitter page to exist and that federal agencies are competing to be the first to be the ones who did something.

Gov 2.0 62

Gov 2.0 Social Media Wiki Web 2.0 62

Social Media Strategery

OCTOBER 6, 2008

We are a huge firm with impressive clients, and this would be a great opportunity to grow as a consultant, a communicator, and a business leader. Whether you are a recent grad who developed a marketing strategy using “new media&# tools or an experienced social media strategist you could be our next rockstar! Heroes At the Gov 2.0

Gov 2.0 50

Gov 2.0 Social Media Web 2.0 Consultant 50

Social Media Strategery

NOVEMBER 30, 2008

101 , buy-in , marketing , social media , web 2.0 Forrester’s recent report about the growth of the market has earned plenty of blog pick up. Forrester’s recent report about the growth of the market has earned plenty of blog pick up. Facebook firewall gov20 government government 2.0 brief summary: [link].

Gov 2.0 56

Gov 2.0 Web 2.0 Social Media Wiki 56

Social Media Strategery

JANUARY 10, 2009

Many companies still ban access to Facebook or LinkedIn on company time. Many companies still ban access to Facebook or LinkedIn on company time. link] sradick I think the most effective guidelines for appropriate behavior on things like Facebook, YouTube, Twitter, etc. And it’s pervasive. And it’s pervasive.

Social Media 119

Social Media Gov 2.0 Wiki Organization 119

Social Media Strategery

MARCH 1, 2010

But now, with social media such a huge part of public relations , advertising, marketing, sociology, and even biology , it’s becoming even more important that the next generation not only understands how to use social media, but how to use it for more than just organizing fraternity mixers or keeping in touch with your classmates.

Gov 2.0 91

Gov 2.0 Social Media Class Wiki 91

Social Media Strategery

OCTOBER 12, 2008

I’ve worked with clients from across the government who are all seeing social media succeed in helping organizations communicate, collaborate, and share information better than they ever have. Or, should it also be open to other agencies like the FAA or other members of the Intel Community? Where you draw the line?

Gov 2.0 76

Gov 2.0 Wiki Policies Consultant 76

Social Media Strategery

NOVEMBER 20, 2009

And this isn’t just for communication classes, this would apply to political science majors (Barack Obama’s campaign anyone?), economics majors (how has the ability to share data globally and instantaneously impacted the speed at which the market changes?), Facebook firewall gov20 government government 2.0

Education 88

Education Gov 2.0 Class Web 2.0 88

Social Media Strategery

SEPTEMBER 22, 2008

Government agencies should advise first-responders to start monitoring the social media world, including Twitter, Facebook, and the blogosphere just as they do the police scanner. bwe08 101 bah best practices blog boozallen booz allen buy-in change management communications community conference DC DHS E20 education enterprise 2.0

Gov 2.0 50

Gov 2.0 Social Media Twitter Web 2.0 50

Social Media Strategery

SEPTEMBER 4, 2013

People are now actively avoiding their digital lives in favor of reconnecting offline: 61 percent of Facebook users have taken a vacation from the site. Now brands are expected to post 15 times or more every month , and be present and active on Instagram, Twitter, Facebook, Pinterest, Tumblr, Soundcloud and Vine. Take it offline.

Brands 96

Brands Tumblr Syndication ROI 96

Social Media Strategery

JANUARY 12, 2010

link] social media marketing social same opinion as that of Jeffrey Levy [link] social media marketing social media same opinion as that of Jeffrey Levy [link] social media marketing social sradick is a expert in this field. good knowledge [link] social media marketing social media sradick is a expert in this field.

Gov 2.0 90

Gov 2.0 Questions Wiki Transportation 90

Social Media Strategery

APRIL 1, 2009

Very few sales-y marketing types (that I came across). Most of the attendees were very much about cooperation, collaboration, and communication. bwe08 101 bah best practices blog boozallen booz allen buy-in change management communications community conference DC DHS E20 education enterprise 2.0 Heroes At the Gov 2.0

Gov 2.0 92

Gov 2.0 Wiki Conference Hashtag 92