Jeff Esposito

JULY 8, 2011

Unlocking Viral Secrets On Facebook: MIT Study – While I hate the useage of viral in the title, this article from Fast Company offers some pretty interesting findings on marketing tactics and their results in the social space. How to engage and consult your community online -. How to Engage & Consult Your Community Online.

Case Study 24

Case Study Consultant Study Communities 24

Jeff Esposito

JULY 18, 2012

of these CEOs are on Facebook. The main reason for this is that these CEOs of these companies get paid boatloads of money to care about things that impact their bottom lines and dividends for shareholders, not communicating with folks 140 characters at a time. Unsurprisingly the usage in this group was quite low: 3.8%

Social Media 48

Social Media Report Consultant Skills 48

Jeff Esposito

JUNE 2, 2015

If the name sounds familiar, it should since it is something that Facebook has shared with marketers for years. While it would be easy to jump into the fray and replace Facebook for Simpsons in the old “ Simpsons did it ” meme, I won’t. A common question asked is what are these tweets generating? How many people are seeing them?

Twitter 20

Twitter Meme Social Media Management Comparison 20

Jeff Esposito

JUNE 2, 2015

If the name sounds familiar, it should since it is something that Facebook has shared with marketers for years. While it would be easy to jump into the fray and replace Facebook for Simpsons in the old “ Simpsons did it ” meme, I won’t. A common question asked is what are these tweets generating? How many people are seeing them?

Twitter 20

Twitter Meme Social Media Management Comparison 20

Jeff Esposito

JUNE 29, 2011

Reducing push marketing spend. For example if you have 20,000 fans on your Facebook page and generate 200 orders for $6,000 in the past month, you can begin to place business value on these fans. Reducing customer service time. Increasing awareness of product issues or improvements. Reducing customer churn.

Social Media 44

Social Media Metrics Loyalty ROI 44

Jeff Esposito

APRIL 11, 2011

As the Assistant Director of Social Media at the Jimmy Fund, I’m constantly keeping my eye out for new interesting ways to spread awareness of the Jimmy Fund’s mission, to grow our online community, and of course, for new ways to raise additional funds for cancer care and research. Are we as a culture addicted to social media?

Social Media 50

Social Media Smart Phone MySpace Google Reader 50

Jeff Esposito

OCTOBER 29, 2010

Debate: Do All Community Managers Need Social Media? Is social media needed to have a community manager? Yes you control the content on Twitter, Facebook, YouTube, etc., So if it were to go poof, so does your community. Can Boston Become the Silicon Valley of Marketing? – I am of the mindset that it isn’t.

Lithium 24

Lithium Real Estate Sample Samples 24

Jeff Esposito

OCTOBER 20, 2010

I didn’t see the harm in always being on Facebook, Twitter, and having access to what’s going on. Realize the IRL is important and should never take a back seat to Twitter, Facebook or whatever app you just had to have. Teresa Cantwell is the marketing and community manager at EXPO Communications, Inc.

Smart Phone 32

Smart Phone Communities Tips Groups 32

Jeff Esposito

JANUARY 21, 2011

That was followed up by some real awesomeness as I sat in on a panel for #PRStudchat to discuss social media policies and then yesterday evening, Vistaprint hosted their first ever event for local micro businesses to discuss marketing and I was able to give a crash course on social media. How many times has it been asked of you?

Policies 32

Policies Travel Social Media Consultant 32

Jeff Esposito

DECEMBER 17, 2010

With the onset of social media and putting a smiling face to a faceless brand, many a flack has been tasked with taking on a different communications role, one of the community managers which may soon become the loneliest job as they’re really on an island. Homeless man in D.C.

Statistics 30

Statistics Microsoft Social Media Hosting 30

Jeff Esposito

SEPTEMBER 1, 2010

Communications and customer service folks have been utilizing tools and building communities and brand awareness while driving revenue as a secondary benefit. The dollars brought in from people who are generally not seen as revenue drivers has given marketers a set of green blinders. Sounds easy right?

CoTweet 36

CoTweet CoTweet Press Release Company 36