Direct Marketing Observations

MAY 28, 2010

And then, it works best if it’s in conjunction with all the other activities, marketing or otherwise within your organization or the organization you’re working with. Create a community for customers and fans. Create and manage Facebook fan pages for products, communities and companies. Create listening posts.

Social Media 203

Social Media Marketing Social Bookmarking Widget 203

Direct Marketing Observations

OCTOBER 15, 2010

There’s a reason why Twitter is killing Facebook in CTR rates. Marketers are realizing that Twitter is a consumption vehicle for content and thus they are catching on in continuing to push out content- but they realize they must disguise the content in a way that is appealing and doesn’t seem hook ladened. Your competitors?

Astroturfing 204

Astroturfing UGC Tips Mobile 204

Direct Marketing Observations

MAY 13, 2022

It’s not just Twitter and Facebook anymore either. Strategy and tactics will take a back seat to community and conversation in 2022. This isn’t as much a prediction as it is an acknowledgment that people search whether it’s via Google or via Facebook. The proliferation of apps and tools for creative purposes skyrockets in 2022.

B2B 112

B2B Social Media Conversation Platform 112

Direct Marketing Observations

APRIL 19, 2010

It hasn’t been a problem yet&# , “My kids are good, they’re responsible and know what they are doing, nothing has happened, nothing ever will&#. “Facebook seems harmless&# , and besides, all they do is text&#. Update their status on Facebook. Create a network via Ning. Upload music and comment on the music.

Social Media 202

Social Media Social Networking Education Guidelines 202

Direct Marketing Observations

APRIL 4, 2011

In the larger picture of the social web though-there is Facebook, Twitter, Linkedin, YouTube and blogs. “Come join our community and learn more about us&#. “Come see our Facebook page and fan/like us&#. Recently I read where, First it was AOL, then it was Microsoft, then it was Google and now it’s Facebook.

Patterns 162

Patterns Hashtag Microsoft YouTube 162

Direct Marketing Observations

MAY 3, 2010

Meanwhile, back at the ranch where the real work happens, consumers are still being marketed online. So many strategies stop at the tools so you end up with a blog or a Facebook page and the strategist goes home. So often we get caught up in frameworks and checklists and strategies and everyone is running around looking busy.

Lurker 138

Lurker Social Media Hashtag Curation 138

Direct Marketing Observations

JULY 6, 2010

Just because a company can set up a Facebook fan page for example- does that mean that it will give them the biggest bang for their efforts? A Ning Like community or Forum solution. Tags: Social Networks Facebook YouTube Linkedin Twitter social media marc meyer. Maybe, maybe not. You can only choose one. Social Bookmarking.

Social Media 143

Social Media Wiki Social Bookmarking Flickr 143